With the continuous expansion of short video netizens, traditional enterprises, e-commerce retail industry and chain store business models have never stopped exploring digital operations. The marketing environment and user media of enterprises are also constantly changing. The marketing of brand owners is also facing challenges More serious challenges, almost every company is faced with the problems of low efficiency of multi-account management and operation collaboration, difficulty in collecting multi-account operation data, low quality of video content creation, and confusion about fan portraits and content analysis in Douyin domain. Therefore, facing this scenario, Yunluo developed a Douyin short video seo matrix management tool.
Relying on byte capabilities, empowering enterprises with intelligent creativity and data monitoring, enabling enterprise users to efficiently build Douyin account matrix. A closed-loop model of online and offline marketing.
Short video SEO source code development, deployment and operation rules include the following aspects:
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Determine keywords: First of all, you need to determine the keywords to be optimized, which is the most important step in SEO. Through market research and competitive analysis, select the most suitable keywords for optimization.
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Optimize video title: title is an important part of the video, you need to include keywords in the title, and ensure that the title can attract users to click to watch.
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Optimize the video description: The description is the introduction of the video, which needs to contain keywords, and also needs to clearly describe the content and highlights of the video, so as to attract more users to watch.
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Optimize video tags: Video tags are an important symbol for search engines to identify video content, and relevant tags need to be set in order to be indexed by search engines.
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Video quality optimization: Video quality is an important factor to attract users to watch. It is necessary to ensure that the video quality meets user requirements, and set the appropriate video size and definition.
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Website structure optimization: The structure of the website also has a great impact on SEO. It is necessary to ensure that the website structure is clear and easy for search engines to crawl.
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Link building: Strong internal links and external links can improve the weight and ranking of the website, and related link building work is required.
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Content update: Search engines like fresh content and need to update the content regularly to ensure that the content of the website is always fresh and valuable.
Technical development implementation details
(1) Multi-account collaborative management
Relying on the open platform mechanism, carry out task distribution, and realize account collaboration efficiency and task review by setting release time and account monitoring
(2) Intelligent Content Creation
Relying on big data and artificial intelligence algorithms, intelligently generate creative videos, realize automatic template matching, and solve problems such as bottlenecks in corporate video creation, lack of content, and poor quality.
(3) Familiarize yourself with the effects of observation and analysis
Get through the data statistics of the open platform, support global and individual account Douyin data dashboards, such as: the total number of fans ranking, the number of works ranking, the number of plays, the number of likes, the number of homepage visits, the number of comments, the number of shares and other multi-dimensional data support, which is convenient for enterprises Analyze multi-account account management, work management, channel management, content data, etc.,
open data service
| API |
describe |
|---|---|
| This interface is used to obtain user video status. |
|
| This interface is used to obtain the number of followers of a user. |
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| This interface is used to get the number of user likes. |
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| This interface is used to obtain the number of user comments. |
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| This interface is used to obtain the number of user shares. |
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| This interface is used to obtain the number of visits to the user's homepage. |
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| This interface is used to obtain basic video data. |
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| This interface is used to obtain video like data. |
|
| This interface is used to obtain video comment data. |
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| This interface is used to obtain video playback data. |
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| This interface is used to obtain video sharing data. |
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| This interface is used to query user fan data, such as gender distribution, age distribution, geographical distribution, etc. |
code segment:
{
"data": {
"description": "",
"error_code": "0",
"result_list": [
{
"date": "yyyy-MM-dd",
"profile_uv": "200"
}
]
},
"extra": {
"description": "",
"error_code": "0",
"logid": "202008121419360101980821035705926A",
"now": "1597213176393",
"sub_description": "",
"sub_error_code": "0"
}
}