"Ziroom has launched a new video inspection based on VR inspections, which is much more convenient. The inspection time can be cut in half."
Recently, I want to rent a house, and a friend of mine, a fan of Ziroom, told me this information.
I downloaded Ziroom and saw this panorama video of "standing" next to VR.
Click to play the video, and it will start playing immediately, without jumping, and it will end in less than a minute. It is very convenient to watch, and the time spent on the key points is very short. The key information I want to know is presented: the kitchen, bathroom, bedroom, etc. have clear and real video displays.
Well, Ziroom's experience has been upgraded, which is a bit caring. This also gave me a more direct feeling of how Ziroom captures the hearts of young people.
A caring companion for VR inspections
SIMPLE LIFE
In fact, whether it is renting or buying a house, looking at the house is the most important link.
Looking at the house is also the most troublesome and time-consuming link: not only do you have to meet each other and both parties have free time, but you also spend time on the road, and you also spend a lot of time on the site of the house, and sometimes you have to look at it several times...
In short, the thought of "wasting" a lot of time will make young people feel dizzy, and the workers can't stand it.
Ziroom’s VR house viewing has solved these troublesome problems very well: you can clearly see how the room looks like online.
But Ziroom found that on the basis of greatly shortening the time of house viewing with VR, young people still have new ideas: they also want to see houses faster!
I summed up the time spent on viewing a house in VR: It usually takes more than five or six minutes to view a house through VR in real scene. Looking for a house online, it is very normal to look at ten or twenty sets. It takes nearly 100 minutes in total in VR! For the workers who are working hard in Xierqi, Beijing, the time is still a bit long.
Is there any way to make house inspections more efficient for introverted workers?
The way Ziroom thinks is to provide a video viewing of the house while viewing the house in VR: on the basis of the VR viewing, add a small video that can be played online. Within 1 minute, present the core information of the house in video.
No, just like what I experienced above.
It's really good, I watched it in a minute. Not pleasing to the eye, one minute is over! After watching the video, it is pleasing to the eye, and then use VR to have a deep look. Time is not wasted at all, the feeling of experience is, cool!
Small video, big challenge
SIMPLE LIFE
The small video of watching the house really made the workers who are looking for a house feel good, but Ziroom, who was about to let go, encountered a bigger challenge!
It is really not easy to have a small video for each listing!
The migrant workers who are looking for a house are happy, but the "little housekeeper" who works freely is "unbearable".
Each video needs to be shot, edited, copied, reviewed, and uploaded. After this operation, each video production will take at least 10 minutes for the housekeeper.
To be honest, 10 minutes, for our service-oriented little butler Ziroom, gnashing of teeth is acceptable. But what is unbearable is that there are too many Ziroom houses, 100,000 to 200,000 a year. 10 minutes each, adding up to millions of minutes! This is a bit...
Moreover, there are still two challenges in order to do a good job of viewing video.
First, the video online cycle cannot keep up with the changes. The market is changing rapidly, and the real estate video is online for one minute at night, and a group of users may be lost. Previously, the traditional method of editing audio and video tracks had high learning thresholds, long production cycles, and relatively high time costs. Especially when there were many listings or busy housekeepers, it was difficult to update quickly, which affected the speed of listing releases. Influence.
Second, the quality of the film needs to be improved. Video has multimedia attributes, covering multiple contents such as picture, composition, transition, sound, and text. Due to Ziroom’s lack of capabilities in video encoding and decoding, video template generation, template materials, and image quality enhancement, as well as the uneven level of butler editing, the quality of the finished film is not high, and there have also been video reworks due to irregular copywriting. The situation of shooting.
what to do?
Be smart too?
SIMPLE LIFE
The product manager of Ziroom APP, who is thinking hard about making small videos every day, first came up with a solution, thinking of ways to intelligently and automatically make small videos of house inspections.
After many comparisons, the Volcanic Engine Intelligent Creation Cloud provided Ziroom with an intelligent solution of "cutting the same style" according to the room video scene. By prefabricating templates of various types of apartments, the Ziroom housekeepers only need to upload a few videos they have taken to automatically generate a video. Not only is the speed fast, but the quality is uniform and guaranteed.
Volcano Engine Intelligent Creation Cloud "cut the same style" intelligent tool has rich production templates and integrates special effect design, which can meet the rapid production needs of different residential areas, different apartment types, and different room listing videos.
The housekeeper can choose to upload local materials, support multi-segment material import, picture and video mixed import, one-click synthesis, and avoid complicated video editing process; at the same time, it also supports flexible secondary editing, which can adjust the content and order of material or some elements in the template , Strengthen the key words of the listing, abide by the industry norms, and shorten the online cycle to the hour level. With one-stop service, Ziroom has no burden in terms of technology and maintenance, and realizes cost reduction and efficiency increase.
1、
Rich template styles
The volcano engine intelligent creation cloud uses rich material accumulation and massive templates as the supporting base. And it supports template customization, the housekeeper can browse and purchase independently in the template mall, and choose from template effects;
2、
Implement mixed material import
No matter it is a picture or a video, it can be imported. During the video generation process, it will automatically match the time required for the template to achieve intelligent generation. At the same time, the entire operation process is simple, clear, convenient and fast;
3、
Flexible Secondary Editing
In terms of editing, if the effect of the selected video material is not suitable, the housekeeper can choose other time segments of the current video or other materials to replace flexibly; the text content in the template can also be edited as you like, matching the template format effect, to generate exclusive personalized Check out the video.
With the volcano engine intelligent creation cloud "cut the same style", Ziroom has realized the intelligentization of small video production for house inspections. The housekeepers no longer have to worry about spending a lot of time on small videos of house inspections.
Wow, double good experience
SIMPLE LIFE
After using the Volcano Engine Smart Creation Cloud for Ziroom’s house viewing video, I feel that the world of house hunting has become better.
On the one hand, home seekers feel better. You can quickly understand the basic condition of the house with the small video of the house inspection, which greatly saves time and provides an excellent experience.
This has also brought very good results to Ziroom: the click-through rate of Ziroom's listing information has been significantly improved!
Don't underestimate the increase in click-through rate! This is actually something that is difficult for Internet companies to achieve when the traffic is at its peak, especially to further improve Ziroom's existing huge traffic base, which is not easy!
On the other hand, the Ziroom butlers feel much better. It greatly improves the quality and efficiency of video production by housekeepers, and brings a particularly good experience to housekeepers.
Specifically, the intelligent creation cloud solves the problem of uneven quality of videos made by butlers. Since the viewing video is automatically generated by the intelligent creation cloud, the housekeeper only needs to provide the shot house video, which ensures that the quality of the video will not vary due to the level of the housekeeper’s video production.
More importantly, it greatly improves the video creation efficiency of Ziroom Butlers. According to preliminary statistics, each housekeeper in Ziroom needs to shoot 50-60 videos a month on average, and each video takes at least 10 minutes to make. According to the previous method of making house inspection videos, it would take five or six hundred minutes per month, which is inefficient. Now, housekeepers basically don't need to spend extra time making videos, and these hundreds of minutes can be used to contact customers and operate customers.
The future will be more "free"
SIMPLE LIFE
The special experience of Smart Creation Cloud in the production of "viewing video" has greatly surprised the partners of Ziroom APP development.
This Internet company, popular among young people and leading in the industry in providing high-quality residential products and life services, has always regarded the pursuit of the ultimate customer experience as its life. After they first used the "Smart Creation Cloud" product brought by Volcano Engine, which can quickly improve customer experience, they immediately thought that this could also be applied to the property introduction video of the Ziroom APP (property owner).
In the Ziroom APP (property owner), Ziroom butlers often make medium-sized videos (usually more than 2 minutes) of their properties in operation and show them to other owners, so that more owners can know and cooperate with Ziroom The benefits brought, thus promoting the formation of in-depth cooperation between them and Ziroom. The video production in this scenario is more complicated and demanding than the previous small video of house inspections. However, in the eyes of the friends of Ziroom and Volcano Engine Intelligent Creation Cloud, the essence of the production of these two types of videos and the two scenes is the same, and both can be "automated and intelligent". It's just that the property introduction video requires more technical and functional support than the small video of the house inspection, and it poses greater challenges to the intelligent creation cloud in the production of complex application scenarios and videos.
Soon, this project was approved by the Ziroom R&D team, and it will be put into use soon. Now, the Ziroom APP can quickly, automatically and intelligently produce listing introduction videos through structured template videos. The owner only needs to provide some basic information, and Ziroom Manager can automatically and intelligently generate high-quality videos through the intelligent creation cloud of the volcano engine. It is no longer necessary for the housekeeper to spend a lot of time shooting and editing, which greatly improves the work efficiency of the housekeeper.
Not only that, the owner was very satisfied after watching such an introduction video, and was well received by the owner. After seeing such a listing introduction video, many property owners can't help but say: "If my house can be made like this, how wonderful it would be!". Therefore, after watching the video, many homeowners are very willing to take out their listings and cooperate with Ziroom. This can objectively guide the owners to retain funds, introduce more housing information, and increase the source of housing information. It can be said that through the improvement of experience, Ziroom has once again captured the "heart" of the owners.
In fact, the Volcano Engine Intelligent Creation Cloud not only has "cut the same style", it is also an intelligent content production platform specially launched by Volcano Engine for enterprises, with many functions. Its main method is to reduce the creation threshold for content creators and improve the efficiency and quality of enterprise content creation by providing various AI-powered creation tools, editing technology, genuine materials and process management.
Specifically, the Volcano Engine Smart Creation Cloud includes three functional sections:
Minimalist tools: support batch mixed cutting, template video production, combined with rich materials and algorithms, quickly produce multiple high-quality videos at low cost;
Matrix publishing: supports binding multiple Douyin accounts, improves publishing efficiency through one-click distribution, scheduled sending, etc., and supports mounting POIs;
Operation management: Support material management by organization and project; monitor the data effect of accounts or videos through the data dashboard, and increase delivery of high-quality content;
The intelligent creation cloud supports output in various ways such as SaaS, aPaaS, API, and SDK, and can help users automate a lot of content creation in the five key links of creative link, shooting link, production link, release link, and data link. Work. Overall, the intelligent creation cloud can provide content creators with three core values:
✅ Fast creation: Diversified content can be created in seconds, and large batches of videos can be quickly completed
✅ Fast release: Multi-account one-click intelligent distribution, ultra-low-cost exposure and drainage
✅ Fast operation: the staff matrix is quickly built, and large-scale marketing is easily realized
At present, Ziroom is developing rapidly, and has successfully deployed in 10 cities, serving nearly 500,000 property owners, 5 million Ziroom guests, and managing nearly 1 million houses. The integration and operation of these resources requires a huge amount of content. The introduction of the Volcanic Engine Intelligent Creation Cloud is like giving it wings to soar, soaring in the sky of various contents. It is foreseeable that Ziroom will also use more functions of the volcano engine intelligent creation cloud to break the bottleneck of content creation, realize content output faster, better and more economical, improve user experience, and make the experience of customers and housekeepers more "Zroom"!