Recently, I am sorting out some content of team culture, which extends to the level of corporate culture. In order to learn from some excellent corporate value cases, I specially sort out some materials. This article is based on this opportunity to sort out the value information of most of the current famous companies. , open sharing.
The content of this article may not be rigorous enough, and most of it is compiled from online information. If readers find any mistakes, please correct them.
1. Alibaba
Alibaba's corporate value system is also known as the "Six Meridian Sword". On the occasion of its 20th anniversary, it officially announced the "New Six Meridian Sword", announcing a comprehensive upgrade of its mission, vision, and values.
Old Six Meridians Excalibur (2004)
- Our Mission
- Let the world have no difficult business.
- corporate vision
- Become a company that has continued to develop for 102 years.
- values
- Customer First Teamwork Embrace Change Integrity Passionate Dedication
- Customer First Teamwork Embrace Change Integrity Passionate Dedication
New Six Meridians Excalibur (2019)
- Our Mission
- Let the world have no difficult business.
- corporate vision
- Live 102 years: We don't pursue bigness, we don't pursue strength, we pursue to become a good company that can live 102 years.
- By 2036, serve 2 billion consumers, create 100 million job opportunities, and help 10 million small and medium-sized enterprises make profits.
- values
- Customers First Employees Second Shareholders Third
- Simple because of trust
- the only constant is change
- Today's best performance is tomorrow's lowest requirement
- This moment is mine
- Serious life and happy work
2. Baidu
core value
- simple and dependable
mission
- Use technology to make the complex world simpler
Baidu also has a "Baidu Cultural Analects", the content is relatively long, if you are interested, you can search it online
3. Tencent
Mission and Vision
- User-oriented, technology for good
- Everything is based on user value, and social responsibility is integrated into products and services;
- Promote scientific and technological innovation and cultural inheritance, help all walks of life to upgrade, and promote the sustainable development of society.
values
- Integrity - stick to the bottom line, put morality first, honesty and justice are not the only thing;
- Enterprising - no success is a failure, be brave to break through and take responsibility;
- Collaboration —open collaboration, continuous evolution;
- Creation —beyond innovation and explore the future
4. Huawei
Vision and Mission
The following is an excerpt from the official website:
- Huawei's vision and mission is to bring the digital world to everyone, every family, and every organization, and build a smart world with everything connected.
Corporate values
- Customer success
- hard work
- self-criticism
- Open and enterprising
- Sincere and trustworthy
- teamwork
5. Byte Beat
Byte Fan
ByteDance's value is also called "Byte Fan"
2018
- Pursue the ultimate, be pragmatic and courageous, open and humble, honest and clear, and always start a business
2020
- Pursuit of perfection, pragmatic and courageous, open and humble, honest and clear, always entrepreneurial, diverse and compatible
2022
On June 22, ByteDance CEO Liang Rubo updated the value of ByteDance in the internal letter issued by Liang Rubo
. grow together.
6. Millet
mission
- Always insist on making good products that "touch people's hearts and have good prices", so that everyone in the world can enjoy the beautiful life brought by technology
vision
- Make friends with users and be the coolest company in the hearts of users
core value
- sincere love
7. Meituan
social responsibility
- healthy life green consumption
- Promote the development of the industry
- social support
values
- Customer-centric
- Integrity
- win-win
- Pursue excellence
mission
- Help everyone eat better and live better
8. Little Red Book
mission
- Inspire Lives share and discover the wonderful world
vision
- Become the most trusted Internet company by users
values
- Upward, into the user, open mind, pragmatic, responsible
9. Lenovo
company culture
- Self-achievement, better association
values
- Customer service, pioneering and innovative, entrepreneurial spirit, integrity and win-win
What is more interesting about Lenovo is that there is a section about Lenovo on the official website that specifically emphasizes that the proportion of women in Lenovo is higher than that of the same industry.
10. Jingdong
mission
- Technology-based for a more efficient and sustainable world
vision
- Become the most trusted company in the world
values
- Customer first, integrity, cooperation, gratitude, hard work, responsibility
11. Qihoo 360
The corporate culture of 360 is not found on the official website. One difference is that 360 has a column dedicated to introducing the founders.
(The following values come from network content organization)
vision
- Become the Internet security service company most respected by netizens in the world
mission
- Let Netizens Safely Surf the Internet
values
- Customer First, Entrepreneurial Mentality, Continuous Innovation, Continuous Reflection, Open Collaboration
12. Sohu
Sohu Gene
employee value
- Integrity and Fairness (Integrity and Fairness)
- Active dedication, the pursuit of excellence (Be proactive)
- Proven based promotion
business driver
- Brand and Marketing Oriented
- Technology/Product Driven
- Character of a Media Organization
Our Mission:
Committed to innovation
- We are committed to creating the most leading new media, network application, communication and mobile value-added service platform in China, paying attention to users' feelings, presenting technological innovations as intimate products for users, and bringing users the ultimate experience.
Forge ahead
- No matter in terms of brand, creativity, customer satisfaction, business performance and returns to investors, Sohu will take a leading position in China and the world.
Last year, Dr. Zhang identified his own values in a live broadcast. It is very dangerous if we do not have values to manage our brains. He believes that everyone is on the "half-hillside", and there is a possibility of slipping down if you are not careful, so you need to use correct values and meaningful things to guide yourself forward. This explanation is consistent with his lecture style.
13. NetEase
NetEase Culture Upgraded Version (2020)
Mission & Vision
- Gather the power of people online and create a better life with technological innovation
values
- Dedicated to love
- with the user
- From 0 to 1 is innovation, so is from 1 to 1.1
Values (latest)
- Integrity, Responsibility, Cooperation, Innovation
14. Sina
values
- customer oriented
- Encourage innovation
- give back to society
15. Ctrip
core value
- customer-centric
16. Dangdang
mission
- Provide customers with a high-quality online shopping experience!
vision
- To be the best partner for shareholders, employees and customers to realize their dreams.
values
- Achieve integrity, keep improving, change and innovate, customer first
17. Sogou
values
- Sincere communication
- grow together
18. Didi
vision
- A world-class technology company leading the transformation of the automotive and transportation industries
values
- Create user value
- data driven
- win-win
- Honesty
- growing up
- diverse
19. iQiyi
Our Mission
- Let dreams bloom, make happiness simple
corporate vision
- To be a great entertainment company driven by technological innovation
company culture
- simple think simple do
20, 58 same city
mission
- make life simple and beautiful
vision
- A life service platform that everyone trusts
values
- user first
- open collaboration
- Simple and reliable
- learn to grow
- Innovative and enterprising
21. Mushroom Street
mission
- Make fashion accessible to everyone
vision
- Become a fashion destination
values
- Technology is productivity, and beauty is also productivity.
Only do things that are valuable to customers
. The best relationship is mutual achievement
. Be a real person and make the world simpler.
22. Thunder
vision
- Build the world's largest decentralized storage and transmission network
23. Dianping
with meituan
values
- Customer-centric
- Integrity
- win-win
- Pursue excellence
mission
- Help everyone eat better and live better
24. Pinduoduo
values
- Pratt & Whitney, people first, more open. Adhere to the values of duty, stand up to consumers, and make unremitting efforts to meet the needs of the largest number of users.
25. Youku
vision
- Internet content industry leader
- Creator of good memories for Chinese-speaking users around the world
- Enterprises with high happiness and innovation index
26. Google
Google has ten values
1. Take the user as the center, and everything else will follow.
2. Focus on nothing but excellence.
3. Fast is better than slow.
4. Network style.
5. There are many ways to obtain information, and you don't have to sit in front of the desktop.
6. You can make money without doing bad things.
7. There is no end to information.
8. Information needs have no borders.
9. You can be serious without a suit and leather shoes.
10. There is no best, only better.
27. Apple
values
1. Barrier-free use: Apple regards barrier-free use as a basic human right, and everyone has the right to equal access to the convenience brought by technology.
2. Education: Apple regards education as a basic human right, and everyone should have the right to obtain high-quality education.
3. Environmental responsibility: Apple takes fulfilling environmental responsibility as its own responsibility in the process of designing and manufacturing products.
4. Inclusion and diversity: Apple believes that diverse teams can achieve more innovation.
5. Privacy and security: Apple regards privacy as a basic human right, and its products are designed to protect privacy and security from the beginning.
6. Supplier Responsibility: Apple is responsible for providing training and other conveniences to its supply chain members, cherishing resources and protecting the environment.
28. Amazon
vision
- To be the world's most customer-centric company, enabling customers to find and discover anything online.
mission
- Allowing people to obtain educational, informative and inspiring products through simple network operations.
values
- Customer focus, innovation, high standards of employment, action, ownership, thrift.
29. Microsoft
Company Profile
- At Microsoft, we are committed to advancing human and organizational progress.
values
- Respect: We recognize that the thoughts, feelings and backgrounds of others are as important as our own.
- Integrity: We are honest, reliable, ethical and trustworthy.
- Accountability: We take full responsibility for our decisions, actions and results.
30、Meta(facebook)
values
- focus on impact
- act fast
- Adventurous
- keep open
- Create social value