In recent years, building a digital China has been elevated to a national strategic level.
Baidu is undergoing business transformation, from a search tool to an AI solution provider, with promising prospects; 360 has entered the field of government and enterprise security from personal antivirus, and uses big data to perceive global Internet security risks; Toutiao uses big data algorithms to achieve The content output of thousands of people quickly breaks through in the highly competitive market structure.
In addition to Internet companies, production factors and service processes in industrial Internet companies are more complex, and AI applications also need to consider more aspects. Taking the direction of life services for ordinary people as an example, as an Internet giant in the housing industry that has sprung up in the past two years, Keike has made great achievements in this area.
In fact, when it comes to house hunting, many people still have an impression of it as an online house-finding tool and the offline intermediary stores it links to. It is precisely because of the high complexity of the real estate transaction in which it is involved, the long chain, and the dependence on the quality and ability of each offline service provider, while ignoring its various attempts and achievements in "improving service efficiency and quality driven by technology".
If you observe carefully, you will suddenly realize: Unknowingly, Keike Fangfang has built industry infrastructure and relied on technological innovations such as VR , big data, and AI to integrate people (intermediaries), houses (housing sources), and customers (users). The three elements are connected by using the big data algorithm map, and a new path of digitization and intelligence in the residential service industry has been blazed.
Online and standardization driven by self-innovation technology
As we all know, in the early stage of the development of the real estate transaction market, there were two transaction methods in the market. One is the traditional store chain form, which is operated through localization. The advantage of this operation method is that it can quickly gather housing resources and realize offline transactions between supply and demand; the other is independent sales by developers, using brand effects and price wars Means to realize the rapid transformation and transaction of housing resources.
Later, with the rise of the Internet, platforms such as 58 also intervened in the real estate transaction market, using huge traffic to cooperate with traditional store chain brands for sales transformation. However, due to fierce competition in the industry, traffic costs are getting higher and higher, all kinds of false information are rampant, and cheating and abduction occur from time to time.
However, in recent years, we will find that the problem of "fake listings" that used to be a persistent problem in the industry is being quickly resolved. And this is due to the launch of the shell house search in 2018.
Many people know that Lianjia is a latecomer in the intermediary industry with real housing sources, and has a complete set of standards, guarantees and compensation systems, but they do not know that this is due to its real estate dictionary and other capabilities accumulated over the past ten years. When it came to Keike, through open cooperation, various brokerage companies were introduced. This set is based on the real estate dictionary and covers a complete set of real estate verification systems and service standards. Real housing mechanism enables more and more industry partners to create real housing sources Service has changed the long-term problem of the proliferation of false information in the industry, and has also improved the public image and service quality of the entire industry-behind the evolution of the industry is a major transformation from the traditional intermediary model to the Internet digital and platform model.
However, relying on real housing sources alone is not enough to form the long-term core competitiveness of Keike Housing. Because the real estate transaction chain is too long, the global process is complex and changeable, and the professionalism of the most core group of brokers is uneven, the large-scale housing information cannot be identified in a timely manner, and the service cannot be reached efficiently. A series of explorations have been carried out to standardize the whole chain service process through technical means.
The lowest level is to model the people, customers, and houses involved in the real estate transaction through digital modeling, and to achieve transparent, efficient, and warm service output by reconstructing the transaction chain. All-round upgrade.
In terms of the authenticity of the listings, Keke Xunfang initially adopted the manual, SAAS system, and launched a diversified form of a real plan to pay one hundred yuan for the fake ones to ensure the authenticity and immediate availability of the listings. But soon, based on the real estate dictionary, Shell launched a 7×24-hour cycle strategy verification system, which can compare the characteristics of 42 major types of housing sources in real time, capture housing status information for identification, and calculate through intelligent data models , Accurately score and verify the authenticity of all housing listings. Combined with the promise of one hundred yuan compensation for fake ones, the problem of untrue housing information is basically solved, so that consumers can choose houses with confidence.
In terms of housing collection information display, technology is also constantly iterating user experience. Shell’s real estate dictionary can describe the characteristics of a property by 433 fields; at the same time, it independently develops VR collection equipment and launches immersive experiences such as online VR house viewing and VR belt viewing, which not only break through the constraints of physical space, It also greatly improves the efficiency and experience of users looking for houses online.
In terms of service, Beike is innovatively launching the ACN (Agent Cooperation Network) model, which divides a single real estate transaction into multiple roles, which are obtained by different brokers, and commissions are divided according to their contributions. This model breaks the vicious circle of malicious order grabbing competition in the intermediary industry for more than ten years, promotes efficient cooperation between different brands and store brokers, greatly improves industry efficiency, and achieves a win-win situation.
In addition, based on big data, Keike generates a comprehensive service quality score through multi-dimensional data inspection of brokers, and builds a credit system for the real estate service industry, which also effectively ensures that all intermediaries pay more attention to service reputation——How does the offline service industry benefit from technology? This is a good reference for improving service quality on a large scale.
The benefit of standardization is that it can quickly replicate scale, which also opens up a new world for Beike to find a house in the national market, taking the lead in getting rid of its once homogeneous competitors. With the continuous expansion of the user scale and the continuous increase of the transaction process, the big data resources accumulated by people, houses and customers are becoming more and more abundant, and more and more experience can be referred to, which has also laid a solid foundation for its AI development. Base.
New Residential AI Engine: A Reference Benchmark for the Digitalization and Intelligence of the Industrial Internet
As mentioned above, AI, as the primary productive force of technology, is being gradually applied to various business scenarios. As a company that has valued data and technology very early, Keike Fangfang will naturally not miss this opportunity given by history.
After 20 years of in-depth cultivation in the real estate transaction industry, Keikefang has gradually realized that scientific management and digital tools are the biggest factors driving industry changes, and has quickly built industry digital infrastructure according to time, place, and needs, including Standardization of people, premises, and processes, digitization of the entire service chain, etc., and general knowledge of the industry have been extracted, laying a solid foundation for the implementation of AI.
The emergence of these products can be summed up in three keywords: efficiency, experience, and cost.
From a micro perspective, the AI lecture room is oriented to customers to achieve efficient online immersion in understanding housing information; Xiaobei Assistant empowers brokers to improve work efficiency and professional level in an all-round way, tap potential needs of customers and accurately acquire customers in private domains, and at the same time incarnate "AI "Virtual private education", reviewing scenarios between brokers and customers, absorbing lessons, and promoting the growth of brokers; Keike Future Home uses AI decoration capabilities to quickly generate decoration effects according to customer needs; Beike Smart Bracelet is based on business opportunity reminders, Solve the work efficiency and long-tail guarantee of brokers; Beiker smart sticker lock solves the problem of efficient matching between supply and demand, fully utilizes the time of brokers and owners, improves the experience of spectators and the efficiency of viewing, and reduces marginal costs.
From a macro point of view, these products can be said to have enriched the interactive relationship between people, customers, and houses built by Keike to a certain extent, improved the efficient flow of data among the three, and improved its full-chain digital data. The integrity and resilience of the ecology have consolidated the commercial competitiveness of Keike in terms of digitalization in the housing service market.
The accumulation and development of AI in the shell search house, let us see a beam of light it casts in the new residential service industry. In addition to real estate transaction scenarios, residential service scenarios such as smart homes, smart construction sites, and smart communities are also following. In the context of the current situation, other small partners in the residential service industry chain are also using the shell house search as a benchmark, actively participating in the wave of digitalization, and bringing greater market imagination to the development of the industry.
In the new living era in the future, shell house search will lead the sustainable development of the industry
As mentioned earlier, Keike opened the real estate verification system to the whole industry three years ago, enabling more and more industry partners to create real estate services, which has changed the long-term problem of flooding the industry with false information and improved the entire industry public image and service quality.
Now in the era of AI, borrowing the words of Ye Jieping, the vice president and chief scientist of Kaike Technology, the big data and production tools of the platform will be opened up, so that more peers can use these infrastructures and realize industrial co-construction.
It can be said that the continuous opening and empowerment of shells, on the one hand, has accelerated the pace of the residential service industry from the traditional break to the direction of sustainable development. On the other hand, it also laid the foundation for the sustainable and high-quality development of the industry.
As we all know, there is no end to technological innovation. In addition to self-developed technology, Keike also cooperates with top domestic universities to build a network of industry, education and research to achieve efficient synergy and integration of each other's superior resources. While focusing on the exploration of AI cutting-edge technologies, we will use Taking its own market demand as the starting point, and connecting the residential service industry to keep pace with the times, and efficiently implement transformation to promote the high-quality development of the industry.
The lonely and innovative shell house search, which trades time for space, built itself into an AI practitioner and industry leader in 3 years, promoted the process of digitalization of living and professionalization of service providers, and helped 300 million families move towards high-quality living Experience stepping...
As Ye Jieping imagined, the new living era in the future is a door, behind which are endless possibilities, and technology is that ray of light, illuminating people's better life.