With the rapid progress and rapid development of science and technology, AI technology has begun to penetrate into many fields of education, work, social interaction, entertainment and health, and has brought many innovations and possibilities to multiple scenarios in people's lives. It can even be said that AI technology has been deeply involved in all aspects of our daily lives, and has brought about tremendous changes in our way of life.
The rise of AI will inevitably subvert people's way of life. Therefore, under the wind of AI, major Internet companies such as Tencent, Byte, and Ali have already laid out AI business. As AI technology plays an increasingly important role in social interaction, more and more players have begun to enter the AI social track, and more and more AI social applications have gradually been developed. The development of AI social networking has become hot all of a sudden.
AI Social Riding the Wind
Today, artificial intelligence technology is developing rapidly, and it has been deeply implemented in vertical fields such as social networking, and AI social networking has gradually become a hot topic. And with lively and interesting interactive communication, it has become the focus of the layout of various enterprises. And the reason why players will compete to deploy AI social networking, naturally there are many considerations.
On the one hand, the rapid development of technologies such as domestic AI and large models can provide technical support for the innovative iteration of AI social networking. With the development of natural language processing and machine learning technology, the application of AI in social networks has brought a series of changes to social interaction. For example, using AI technology, social platforms can analyze users' interests, preferences, and behaviors, and can also mine potential social relationships and opportunities through big data analysis and machine learning algorithms. AI social interaction, an intelligent interaction method that can be personalized to adapt to user needs, can provide users with a more convenient and real-time social experience.
On the other hand, today's young people's demand for personalized and diversified social interaction can provide assistance for the rapid implementation of AI social interaction. Nowadays, socializing on the Internet has long been a popular way for young people to socialize. They look forward to diversified gameplay and immersive interaction, not only to meet individual needs, but also to create a wonderful sense of experience. With the support of AI technology, AI social networking can continuously create many innovative functions and gameplay around the core needs of users' social networking, and provide users with convenient and personalized services. Therefore, in comparison, AI social networking that can provide high-quality services and experiences will be more pleasing to users.
In general, AI social networking has become a major trend in the entire industry. Therefore, in order to provide users with a more humanized interactive experience, AI social interaction has naturally become a new direction for players. In this context, Baidu, which is quite powerful in the field of AI technology, and Soul, who is very influential in the social circle of strangers, have to start to match each other. For example, Baidu began to enter social networking while deeply cultivating AI, and Soul also began to focus on AI technology while focusing on social networking. Obviously, the two are moving toward each other in a new business form.
Soul "bets" on AI
As we all know, social networking is the main theme of Soul. Therefore, Soul has always regarded social business as an important path of development. With the development and progress of AI large-scale model technology, Soul also began to use AI large-scale models as a new exploration point, and tried a new track combining AI large-scale models and social interaction. It is understood that not long ago, Soul launched an intelligent dialogue robot "AI Goudan" based on a large language model to conduct multiple rounds of personalized communication with users. Needless to say, the reason why Soul puts more emphasis on AI social interaction.
First, Soul applies AI and large-scale model technology to social interaction, which helps to further enrich the user's interactive experience. In order to create a better social experience for users, Soul has continuously increased its investment in AI, penetrated into the diverse scenarios of Internet social networking, and combined with the interests and hobbies of young people to promote the continuous innovation of AIGC's cutting-edge technology at the application layer. Based on its long-term accumulation of AIGC technology, Soul has deeply customized its social products. For example, the power of "AI Goudan" is reflected in its super interactive ability in multiple scenarios.
Secondly, Soul tries the new track of "AI tools + AI social interaction", which will help to enhance its own market competitiveness. It is reported that in 2020, Soul launched the technology research and development of AIGC, and has accumulated cutting-edge technology in intelligent dialogue, image generation, voice technology and other aspects. It is precisely because of this that "AI Goudan" can easily reply to various types of pictures, texts, and game interactions, and can combine multiple behaviors such as posting and interaction to provide personalized and proactive care for users. The fusion ability of a product in anthropomorphism, knowledge, multi-modality, time perception and other aspects is the unique competitiveness of Soul.
Third, Soul uses AI social mining to mine the effective characteristics of users, which helps to improve the efficiency and quality of user relationship building. In fact, in addition to the "AI dog egg", in recent years, Soul has been continuously strengthening the basic capacity building around AI technology, continuing to increase the deployment of artificial intelligence in the social field, and has successively launched the Lingxi system and the NAWA engine. Thanks to the launch of these products, Soul has the advantages based on data and algorithms, allowing users to independently innovate avatars, show everyone's distinctive personality, and accurately convey emotional temperature, so that communication becomes more comfortable and smooth. .
Baidu "strength" social
If AI technology is very useful to Soul, then social networking is equally important to Baidu. Therefore, while Soul spares no effort to use AI technology to empower its social business, Baidu is also trying to use its AI advantages to expand its social capabilities. It is understood that Baidu has recently begun to increase its overseas AI layout and launched the AI social APP "SynClub". In fact, before this, Baidu has launched a variety of social products in China, including AI social networking, and the reason why Baidu attaches so much importance to AI social networking is self-evident.
First, Baidu is facing the anxiety of traffic growth, and making social efforts can help it tap new traffic entrances. As the Internet dividend gradually fades, the pursuit of high user growth rate and high daily activity has become the goal of every Internet company, and Baidu is no exception. The desire for traffic is very urgent. As one of the most important ways to attract and retain traffic, social networking has become the focus of Baidu's overweight. With the empowerment of AI, Baidu's social networking will also have some differentiated advantages, and it will be easier to become the object of users' favor.
The second is that Baidu has a deep accumulation in AI, which can lay a solid foundation for its AI social development. As one of the top AI technology companies in China, Baidu’s strength in AI technology should not be underestimated. Not only does it have a full-stack layout in the “chip layer, framework layer, model layer, and application layer”, but its Xiaodu Technology’s “star” The product smart speaker is quite mature, which can lay a solid foundation for its layout of AI social products, and at the same time help its AI social to accurately grasp user needs and provide a reference for the development of AI social products.
Third, social networking is the connector of all businesses, and entering social networking can provide support for Baidu's other businesses. Looking at Baidu's business logic, it is not difficult to find that Baidu has not only been deeply involved in many technical aspects such as voice technology, smart home, automatic driving, chips, and large models for many years, but also has accumulated rich experience in content platforms such as Baidu Zhizhi, Baidu Encyclopedia, and Baidu Library. It is also very deep, but because the various businesses are not closely related, Baidu's closed loop is also very hard to build. And social networking has a high stickiness and can achieve synergy with many businesses. Therefore, Baidu's increased AI social networking will also help it improve its closed loop.
Challenges cannot be ignored
From the current point of view, it is natural that players such as Baidu and Soul are scrambling to increase AI social networking. AI socialization has very broad development prospects, and it will have a profound impact on human socialization. However, it is worth noting that although AI social networking can bring new convenience and experience to people's social and interpersonal relationships, it also faces many challenges and risks.
For Baidu, doing social networking itself is not easy, and it is even more difficult to do AI social networking. As we all know, WeChat and QQ are already two insurmountable mountains in the social field of acquaintances, while Momo and Soul have also become famous in the social field of strangers. In addition, other social products have not been particularly out of the circle for the time being. What's more, after adding AI technology, although AI has great potential in intelligent social interaction, there are also many problems that follow. First and foremost, AI still has limitations in understanding and responding to complex emotional expressions.
For Soul, there are only social genes, no technological strength, and it is not easy to do a good job in AI social interaction. For a long time, Soul has occupied a place in the social field of strangers by virtue of its unique social situation and social style popular with young people, and its position in the social field is beyond doubt. However, compared to social networking, Soul's accumulation in AI and other technologies is not deep, and AI technology has high requirements for enterprises, requiring a lot of manpower, financial and material resources. Therefore, although the AI social field has unlimited potential, it is still difficult for Soul to really do a good job.
What's more, whether it's AI or social, or AI social track, there are many rivals, and Baidu and Soul are still facing huge competitive pressure. At present, although AI social networking is still in its infancy, it has been widely used in many fields. Whether it is a major Internet company such as Ali, Tencent, Netease, or a small unicorn such as Douyin and Kuaishou, its business is more or less involved. There are countless players among them, and their strength should not be underestimated. Therefore, it is not easy for Baidu and Soul to successfully break through surrounded by these players with abundant funds, advanced technology, rich traffic, and abundant talents.
Not only that, data privacy and security, ethical and moral issues, the decline of human participation, and the spread of false information, etc., are all issues that need to be paid attention to when adding AI social networking. In general, AI social networking is a field full of opportunities and challenges. Therefore, Baidu and Soul still need to fully understand these challenges in order to better leverage the value of AI social networking. For now, Baidu and Soul still need to make further efforts to ensure that their products serve users better.