Thinking question: Suppose you are a member of the marketing team of Three Squirrels
Meituan or Douyin? How would you choose?
1. What is data analysis
Data analysis is the process of collecting, cleaning, processing, and modeling data based on business issues to identify information that is helpful to the business, obtain key business conclusions, and assist in decision-making.
Business question: choose Meituan or Douyin as the next major e-commerce channel
Collect, clean, and process data: collect and organize the stock and incremental data of Meituan and Douyin platform users, and establish detailed data monitoring.
Modeling analysis: compare and analyze the operating status of the new channel and the operating status of the Tmall flagship store, and infer the status after full operation.
Get key business conclusions: which platform is performing better
Assisted decision making: choose Meituan or Douyin as the next major e-commerce channel
2. The value of data analysis
Data analysis capability has become one of the future-oriented core competitiveness.
Data analysis can create value in any position and role.
3. Data analysis ability requirements
Four dimensions solve data analysis problems:
