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For a long time, WeChat has been committed to providing users with a green and healthy network ecological environment.
According to the provisions of laws and regulations, WeChat will implement the interconnection of "safety as the bottom line". In order to ensure high-quality platform content and good user experience, the following open principles of external links are generally followed:
- Prevent violations of national laws and regulations;
- Prevent behaviors that excessively obtain user privacy and endanger network information security and data security;
- Prevent excessive marketing, inducing sharing and other behaviors that are detrimental to the interests of users;
- Adhere to the user-oriented, and give more choices to users.
For detailed regulations, please continue to read the following content.
WeChat is a way of life, WeChat chat is a place for users to communicate with friends, circle of friends is a space for users to share and pay attention to the life of friends, WeChat public platform is a platform for communication and service between enterprises, institutions and individual users. For a long time, WeChat has been committed to providing users with a green and healthy network ecological environment. Through relevant agreements and special rules such as "Tencent WeChat Software License and Service Agreement", "WeChat Public Platform Service Agreement", "WeChat Personal Account Usage Specifications", " WeChat Public Platform Operation Specifications " and "WeChat Open Platform Developer Service Agreement" , WeChat internal The link content that circulates is well managed. In order to further optimize the user experience of WeChat users and better protect the legitimate rights and interests of WeChat users, the external links that are not generated by the WeChat public platform (that is, the domain name address does not belong to the WeChat public platform) and spread in WeChat (hereinafter referred to as " "External link") content-related management norms will be publicized.
For content that violates this specification, Tencent has the right to deal with it, including but not limited to stopping the dissemination of linked content on WeChat, stopping access to related domain names or IP addresses, preventing related links from being opened directly, and making comments on related content in Moments. Invisible processing, etc.; if it is implemented or initiated by WeChat public platform or open platform account, once verified, the aforementioned account and subject will also be punished in accordance with relevant WeChat rules, including but not limited to restricting or prohibiting the use of some or all functions, account banning until Cancellation, etc., for bad circumstances, permanently ban the account, domain name, IP address or sharing interface, and announce the processing results; WeChat also has the right to refuse to provide services to the aforementioned entities in accordance with the provisions of this specification, relevant agreements, and special rules.
In order to maintain a green and healthy WeChat ecology and optimize the user experience of WeChat users, non-external link content disseminated on WeChat, including but not limited to Mini Program snapshot pages (i.e. "mini program single-page mode"), mini game snapshots Tencent has the right to manage pages (i.e. "Mini Game Single Page Mode") and other similar content with reference to the content of external links in this specification.
In particular, this specification is an on-platform management measure to further improve WeChat's green and healthy network ecological environment. The platform does not assume any additional legal obligations or responsibilities due to the formulation of this specification, nor does it constitute a commitment in any sense that the relevant content can be processed.
The specific rules and related penalties are as follows:
1. Induce sharing content
1.1 Users are required to share, and only after sharing can they proceed to the next step, and only after sharing can they know the answer;
1.2 Inducing users to share and disseminate external content through profit temptation, including but not limited to: monetary rewards, physical prizes, virtual prizes (including but not limited to red envelopes, coupons, vouchers, points, call charges, traffic, information) ;Claims that sharing can increase the chances of lottery draw, winning probability, and success; By signing in and checking in, inviting friends to assist (including but not limited to assistance, bargaining, acceleration), setting collection tasks (including but not limited to collecting likes, collecting cards, and collecting blessings) , collection of fragments) and other forms to lure and induce users to share and disseminate external chain content;
1.3 Use exaggerated words to coerce or lure users to share. Including but not limited to: "Don't retweet you are not Chinese", "Please retweet it", "Your life will be safe after retweeting", "Turn crazy", "Must retweet", "Turn to your circle of friends and friends will thank you "wait;
2. Content that induces attention
Forcing or inducing users to follow official accounts, including but not limited to checking answers after following, receiving red envelopes, and participating in activities after following;
3. Inducing or misleading download/jump content
3.1 The monetary rewards, physical prizes, virtual prizes (including but not limited to red envelopes, coupons, cash coupons, points, call charges, data traffic, information) and other benefits expressed or implied in the content of the external link cannot be obtained by the user in WeChat, but It can only be obtained by downloading or jumping to an external app, or requiring the user to leave WeChat, download specific content, or complete a specific operation;
3.2 The content title, page copy, button description, text prompt, etc. of the external link do not match the actual effect, causing users to misunderstand or mislead users to click, causing users to download or jump to external apps, such as clicking on the news title, clicking "expand Full text", after clicking "continue listening", after clicking "receive red envelopes", jump directly to the external APP or download page, etc.;
4. Illegal group-building content
4.1 False group joining activities, such as all or some group joining participants do not need to pay, or the amount paid by some joining group participants is obviously not equivalent to that of other participants;
4.2 Fraudulent group joining activities, such as the value of the physical or virtual items obtained by all or part of the group joining participants through the joining group is obviously lower than the consideration paid by the user;
4.3 Group joining activities with a lottery nature, such as the quantity, quality, and value of physical or virtual items obtained by the joining group participants are obviously not equivalent;
4.4 There are no clear and clear rules for group joining activities, or the rules are not announced to users in a prominent way, which may mislead users to participate in group joining or make payment. For example, it is stipulated in the event rules that after the user fails to join the group, the paid fee will not be refunded, but the event rules are not announced to the user in a conspicuous manner;
4.5 Any group-building external chain content spread in WeChat Moments;
5. H5 games and test content
Using games, tests, etc. to attract users to participate in interaction, the specific forms include but are not limited to hand speed comparisons, friend quizzes, personality tests, test tickets, and web games;
6. Fraudulent content
6.1 False red envelopes and activities
Deceive users to participate by means of earning money, physical prizes, virtual prizes, etc. through false red envelopes, activities, etc. The specific forms include but are not limited to false cash red envelopes, false phone bill cards, false traffic red envelopes, false coupons, false discounts activities, etc.;
6.2 Advertise or sell products that infringe on the legitimate rights and interests of others
Propagating or tricking users into purchasing items that infringe on the legitimate rights and interests of others through false publicity, malicious marketing, etc., such as giving away items for the purpose of defrauding postage, false payment services, etc.;
6.3 Fake WeChat public account typesetting and domain name
Counterfeiting the typesetting and domain name of WeChat public account articles, which may cause confusion for WeChat users;
7. Illegal operations and suspicious service content
7.1 Illegal distribution;
7.2 Acts of publishing, disseminating or engaging in relevant business activities without obtaining statutory permits or licenses, without obtaining prior administrative licenses, or failing to meet the requirements of regulatory authorities, including but not limited to illegal release of drug or medical device promotion content, violation of regulations Publishing paid investment consulting content such as securities or futures, or publishing tobacco promotional content in violation of regulations;
7.3 Participating in, encouraging, promoting or inducing others to exclude normal commercial competition in any form, or facilitating the dissemination of the aforementioned behaviors;
7.4 Provide any communication, social networking, and information interaction services that actively set up or guide users to hide, cover up, change, etc. without disclosing the user's true identity;
7.5 Other illegal operations and suspicious services;
8. Rumor content
Send false information, create rumors, and may cause damage to others, enterprises or other institutions, such as tap water is poisonous, bananas cause cancer, crayfish cannot be eaten, etc.;
9. Content that affects user experience, such as harassment information, advertising information, and spam information
Dissemination of information such as harassment, fraud, and spam, including but not limited to false winning information, information on health care products, medicines, and food that do not comply with relevant national laws and regulations, information on counterfeit and shoddy products, false service information, and false online currency. Share a large amount of information and links that may affect the user experience within a short period of time;
Dissemination of other content that affects the user experience, including but not limited to other information that intrudes on the user's peace of mind, detracts from the user experience, or affects the normal use and operation of the software, such as information sent in batches or at high frequencies, generated by machines, or broadcast with obvious abnormalities abnormal communication needs, content that may affect the healthy ecological order of WeChat, etc. Once discovered, Tencent will take corresponding measures against the WeChat account according to the degree of violation, such as deleting the illegal content and restricting the display of the content (including but not limited to folding the content, processing the content so that only the publisher can see it, etc.).
10. Information that does not match the text and has vulgar content
10.1 Information that does not match the text
Deliberately creating provocative headlines, or attracting others to click with obvious tendentious, misleading, or inflammatory headlines, which is commonly known as "headline party";
10.2 Information with vulgar content
Involving sexual organs, sexual behavior, sexual hints, spreading vulgar, vulgar, and indecent content, or promoting violence, malicious abuse, and insulting others, such as: spreading nakedness, sneak shots, dew points, one-night stands, wife-swapping, sexual abuse, Erotic cartoons, advertisements for illegal sex drugs and venereal disease treatments, promotion of obscene pornographic websites, etc.;
11. Illegal acquisition and use of user data and information
11.1 Copying, storing, using or transmitting user data without the user's explicit consent and truthfully disclosing the data purpose, scope of use and other relevant information to the user, including but not limited to requiring the user to share personal information (mobile phone number, date of birth, etc.) ) to use its functions, or collect user passwords or user personal information (including but not limited to, mobile phone number, ID number, birthday, address, etc.);
11.2 Misusing user data and information (including but not limited to avatars, nicknames, etc.) without the explicit consent of the user and truthfully disclosing to the user relevant information such as data purpose and scope of use, in order to inform, guide, and instruct other users to click, open , downloading or sharing apps or linked content;
11.3 Without the written permission of Tencent, users are not allowed to collect, store, capture, obtain or require users to provide, including but not limited to, information content of WeChat or its service platform, user data and other data that Tencent considers to be sensitive information (including but not limited to) through this service without Tencent’s written permission. Not limited to WeChat account number, WeChat password, QQ number, QQ password, user relationship chain, friend list data, bank account number and password, etc.), and shall not use or provide the aforementioned data legally obtained to its users and customers for creating, Supplement or maintain their own relationship chain;
11.4 In addition to identifying the user's identity, any external link is prohibited from using the information (including but not limited to avatar, nickname, etc.) obtained through authorization to identify the user's identity for other purposes, such as directly using such information as secondary processing materials after obtaining authorization; In the name of helping users modify, beautify, and process avatars and nicknames, use the pulled user avatars and nicknames directly;
11.5 In view of the fact that the use of floating layers in external links may lead to the leakage of information such as user avatar nicknames, it is forbidden for any external links to use floating layers containing user data privacy, including but not limited to using partial or complete blocking to guide or mislead users to click to download or follow ;
12. Content that infringes the rights of others
Send content that infringes other legal rights such as reputation rights, portrait rights, intellectual property rights, and trade secrets;
13. "Religious Contributions" and related information
Any dissemination of "religious donations" that may cause damage to the legitimate rights and interests of WeChat users, such as: online worship of Buddha, online release of life, etc.;
14. Content of Paid Voting
Contains content that attracts or requires users to vote for a fee, including but not limited to direct online payment, direct access to virtual items, gifts, points and other commodities, or exchange coupons that can be exchanged for such benefits, and discounts that can be used to purchase such benefits coupon;
15. Content that interferes with normal use and forced jumps
Any content that forces or hijacks users to jump, including but not limited to forcing a jump to a non-upper-level page when the user clicks "Back";
16. Service content with functions similar to WeChat or its service platform
16.1 Content that is similar to or identical to WeChat or its service platform’s existing main functions or functional components, or that can realize the main effects of the above-mentioned functions or functional components;
16.2 The page, style, function, description or user experience are similar to WeChat or its service platform, which may cause WeChat users to believe that the functions or services they use come from Tencent or content authorized by Tencent;
17. Special identification code and password information
External links must not contain any special identification codes and passwords with identification and marking functions generated by third-party software, webpages or terminals, including but not limited to induce, harass, and use in any form without user consent or deception. Means to obtain special character sets, special logos, special codes, and various passwords of users’ personal data and private information such as user relationship chains;
18. Other content that violates national laws and regulations, including but not limited to:
(1) Violating the basic principles established by the Constitution;
(2) Endangering national security, leaking state secrets, subverting state power, and undermining national unity;
(3) Damage to national honor and interests;
(4) Inciting ethnic hatred, ethnic discrimination, and undermining ethnic unity;
(5) Undermining the state's religious policies, promoting cults and feudal superstitions;
(6) Spreading rumors, disrupting social order, and undermining social stability;
(7) Spreading obscenity, pornography, gambling, violence, terror or abetting crimes;
(8) Insulting or slandering others, infringing upon the legitimate rights and interests of others;
(9) Inciting illegal assemblies, associations, processions, demonstrations, gathering crowds to disrupt social order;
(10) Activities in the name of illegal civil organizations;
(11) Contains other content prohibited by laws and administrative regulations;
19. Malicious violations and confrontation
Malicious violations and confrontational behaviors refer to behaviors that are subjectively intentional and objectively violate the "WeChat Public Platform Operation Specifications" and "WeChat External Link Content Management Specifications" . Including but not limited to the following forms:
19.1 Repeated violations: continue to violate the regulations in similar or other forms after the violations are dealt with;
19.2 Countermeasures against the platform: Carrying out technical confrontation, evasion, finding or creating platform loopholes to implement violations against the operation process and security policies of WeChat external chain content management alone or jointly with others, or providing assistance for this;
19.3 Restricting page browsing channels: Restricting page browsing channels through technical means without justified reasons, resulting in substantial inconsistencies between the display effect of WeChat and the display effect of other browsers. For example, setting the page to be only allowed to be displayed in WeChat without legitimate reasons, or cannot be displayed in full on WeChat, etc.;
19.4 Take other countermeasures: including but not limited to false or imitation of Tencent’s official complaint feedback portal and related function pages, maliciously blocking native page functions such as webpage sharing and forwarding, and nesting multi-level jumping webpages to trick users into clicking and accessing;
20. Ladder Penalty Rules
The link that violates the rules for the first time can be applied for unblocking after modification. The application method is to click "Apply to restore access" on the page and submit relevant materials to initiate the application.
For repeated, serious or repeated violations, the platform will take different degrees of step-by-step punishment measures depending on the specific circumstances, and has the right to set an observation period after the rectification application is passed, and the recovery will only be resumed after the observation period ends.
For malicious confrontation behaviors after violations (including but not limited to the use of multiple domain names, multiple accounts, etc. to evade, restrict, and disrupt platform management measures), it will be handled in accordance with Article 19 "Malicious Violations and Confrontation Behaviors".
In order to ensure the effective implementation of platform management measures and avoid circumventing, circumventing or confronting platform management by registering different accounts, setting up or using different entities for registration, etc., for the same entity, or entities with related relationships (including but not Limited to the existence of parent-subsidiary, headquarter and branch relationship, direct or indirect controlling relationship, actual controllers, directors, supervisors, senior managers have direct or indirect controlling relationship with the subject, agreement control VIE structure, or disclosure from the securities market, Its official publicity, etc., which can confirm the existence of related relations, etc.) have repeatedly violated laws, regulations, or violations of the agreement rules related to this service, Tencent has the right to no longer provide channels for complaints, and has the right to refuse to provide services for such subjects. The link content or domain name of the website is disseminated in WeChat.
Complaints and common problems can be viewed: Related issues related to the restriction of WeChat access to the website
The WeChat team asks users to take the initiative to abide by the above terms, and welcomes users to complain about content that violates the WeChat link content management norms. Once verified, the WeChat team will immediately deal with it in accordance with the norms. Let us create and maintain a harmonious WeChat ecosystem together!