This article mainly explains: some methods of WeChat mini-program traffic masters to improve ecpm
Date: January 19, 2023
Author: Ren Congcong
1. Questions and popular science about ecpm
what is ecpm
ecpm is the revenue per thousand advertising impressions. It is an estimated price, not a rated price. It is determined according to the exposure, user clicks, and page visits.
Why is ecpm low?
The reason given by WeChat official:
The real feeling after practice:
In fact, the reason for the low ecpm may not be the unreasonable deployment of your advertising space. It should be more caused by the user group and user quality. Many times, most people think that the click-through rate determines the ecpm, but it is not.
As shown in the figure below, we can see that the ecpm in the mini program has fluctuated greatly. We can see that the part pointed by the red arrow has dropped directly from 729 yuan ecpm to 91.25 yuan.
From the data point of view, the exposure and click-through rate are not directly related to ecpm. It can be seen that without a single click, ecpm can reach 729 yuan per day, but it decreases after there are clicks.
So in fact the main factor of ecpm level
1.ecpm and small