Ad network terms refer to jargon and abbreviations related to the business of ad networks. These terms are often used to describe concepts in terms of business models, marketing strategies, traffic sources, revenue models, etc. Understanding advertising network terms is very important for advertisers, affiliates, advertising service providers and other participants, because they can help them better understand the advertising network business and improve cooperation efficiency and benefits. Common ad network terms include CPA, CPC, CPL, ROI, CTR, SEO, SSP, etc.
| abbreviation | English | Chinese |
|---|---|---|
| AM | Affiliate Marketing or Affiliate Manager | Affiliate Marketing or Affiliate Manager |
| Autosub | Auto Subscription | automatic subscription |
| B2B | Business-to-Business | business to business |
| B2C | Business-to-consumer | business to consumer |
| BH | Black hat | black hat |
| We Giant | Biz Dev – Business Development | business development |
| Biz Op / Bizopp | Business Opportunities (e.g. Work From Home) | Business opportunities (e.g. working from home) |
| CA | Cambridge Analytica | Cambridge Analytica |
| COD | Cash On Delivery | cash on delivery |
| CPA | Cost Per Action | cost per action |
| CPC | Cost Per Click | cost per click |
| CPE | Cost Per Engagement | cost per touch |
| CPI | Cost Per Install | cost per install |
| CPL | Cost Per Lead | cost per lead |
| CPM | Cost Per Mille (cost per thousand impressions) | CPM |
| CPS | Cost Per Sale | cost per sale |
| CTR | Click Through Rate | click rate |
| DCB | Direct Carrier Billing | Direct Carrier Billing |
| DSP | Demand-Side Platform | Demand Side Platform – a platform that allows advertisers to buy traffic from an ad exchange |
| Ecom | Ecommerce | E-commerce (usually referring to physical goods sold online) |
| GDN | Google Display Network | Google Display Network |
| GDPR | General Data Protection Regulation | General Data Protection Regulation |
| GEO | Geographic location | geographic location |
| InApp | Anything within mobile apps | Anything within a mobile app |
| KPI | Key Performance Indicator | Key Performance Indicators |
| Leadgen | Lead Generation | lead generation |
| MID | Merchant Identification Number | Merchant Identification Number – a unique code given to a business by a payment processor before the merchant starts processing credit cards |
| Monetizer | Monetizer.com – | traffic money making service |
| Nutritious | Nutraceutical Products | Nutritional supplements – such as diet pills and male enhancement pills |
| AND | Original Gangster | original gang |
| Pins | Pin Submit Offers | Pin to submit an offer |
| POF | Plenty of Fish | Dating Site PlentyofFish.com |
| Pop | popunder and popup/popover traffic | Pop-up traffic and pop-up/pop-up traffic |
| PPE | Page Post Engagement | Page Post Participation |
| PPV | Pay Per View (pop traffic, domain redirect traffic) | Pay-per-view (pop-up traffic, domain name redirection traffic) |
| Push | Push Notification | push notification |
| ROI | Return On Investment (=Profit/Cost) | ROI (= profit/cost) |
| RPM | Revenue Per Mille (revenue per thousand impressions) | RPM (earnings per thousand impressions) |
| SaaS | Software as a Service | software as a service |
| SDK | Software Developer Kit | software development kit |
| SEO | Search Engine Optimization | Search Engine Optimization |
| SOI | Single Opt-In | Single Choice Subscription |
| SSP | Supply-Side Platform / Sell-Side Platform | 供应方平台/销售方平台-一种使网页发布商能够填补他们广告空间的广告的平台 |
| STM | STMForum.com | STM：STMForum.com – 2011年成立的联盟营销在线论坛 |
| Sweeps | Sweepstakes Offers | 抽奖优惠 |
| TA | Teaching Assistant | 教学助理 |
| TOS | Terms of Service | 服务条款 |
| UA | User Acquisition | 用户获取 |
| VoD | Video On Demand | 视频点播 |
| VPN | Virtual Private Network | 虚拟专用网络 |
| VR | Virtual Reality | 虚拟现实 |
| WH | Whitehat | 白帽（白帽技术，在计算机安全领域指合法、道德正当的安全技术） |
以下是更多常见的广告联盟术语的缩写：（不定期添加）
- A/B Testing – 双重测试，通过对比两种不同广告的效果来决定最佳广告版本
- API – 应用程序编程接口
- ATL – Above the Line，即上调广告，如电视、报纸等传统媒体广告
- B2B2C – Business to Business to Consumer，即商业对商业对消费者
- CAC – Customer Acquisition Cost，客户获取成本
- CPA Network – Cost Per Action Network，按行动付费网络
- CR – Conversion Rate，转化率
- CRO – Conversion Rate Optimization，转化率优化
- DMA – Direct Marketing Association，直接营销协会
- DSP – Demand Side Platform，需求方平台
- Engagement – 参与
- FTP – File Transfer Protocol，文件传输协议
- GDN – Google Display Network，谷歌展示网络
- IP Targeting – IP定向，即根据用户的IP地址进行广告定向
- KPI – Key Performance Indicator, key performance indicators
- LTV – Lifetime Value, customer lifetime value
- Native Ads – native ads, i.e. ads that are relevant to the content of the website
- OTP – One Time Password, one-time password
- Retargeting – retargeting, that is, targeting ads to users who have already visited the website
- RSS – Rich Site Summary, concise website summary
- RTB – Real-Time Bidding, real-time bidding
- SEM – Search Engine Marketing, search engine marketing
- SEO – Search Engine Optimization, search engine optimization
- SMM – Social Media Marketing, social media marketing
- SSP – Supply Side Platform, Supply Side Platform
- material – user information
- CC – Credit card credit card information