Countdown to 3 days! "AIGC Empowering Reshape Content Ecology" 2023 New List AIGC Ecological Conference will be held on July 14 at Crowne Plaza Beijing Lido.
The content industry is entering the era of AI.
AIGC (AI Generated Content, that is, artificial intelligence generated content) is considered to be a new content production method after OGC, PGC and UGC, which can assist in or automatically generate text, image, audio, video and other forms of content. On the one hand It liberates productivity and promotes creators to innovate content; on the other hand, production relations have changed as a result, and issues such as creative process, content distribution and recommendation, content commercialization, and intellectual copyright have also aroused heated discussions in the industry.
From AI Wen Shengtu to ChatGPT, and then to the endless large models, the generative AI technology has gradually penetrated into various application scenarios in the content industry in the past two years. Some people choose to actively embrace AI, let AI empower the workflow, and jointly create more Creative and unique works; some people are cautious, thinking that AI may "get out of control" while reshaping the content ecology, bringing more challenges.
How will artificial intelligence change our work and life? How can content industry practitioners break through the AI frenzy? This summer, with the theme of "AIGC Empowering and Reshaping the Content Ecology", the new list held the AIGC Ecological Conference for the first time, inviting a number of big names in the content industry and entrepreneurs in the AI field to participate, hoping to discuss the cutting-edge trends of the industry and grasp the future of the AI era. new opportunities. Let's see which guests will bring exciting sharing——
Topic of speech by CTO of Yangzhao New List
: AIGC-driven Content Industry: Practice and Ideas of New List
As a data-driven Internet content technology company, Xinbang relies on new media resources and content data products covering all levels of the whole channel to provide content marketing, live e-commerce, copyright distribution and content asset operation and management services to help Chinese enterprises acquire digital content assets and management.
When AIGC emerged, Xinbang took the lead in exploring and applying AIGC technology in its own products. In May of this year, Newrank officially launched a one-stop AI website (ai.newrank.cn) , which integrates the functions of AI mapping, AI navigation, and AI popular articles. Recently, Xinbang's multi-platform digital content asset management platform "Matrix" launched a scene tool "Bullet Screen Analysis" based on AIGC , which is currently in internal testing.
At this conference, Xinbang CTO Yang Zhao will take the stage to share the relevant practical experience and overall thinking of Xinbang driven by AIGC.
Speech topic of the founder and CEO of Menghong Quantum
: AIGC will change everything
On the attention list of many AI players, there is the head technology media "Qubit AI" (QbitAI).
Qubit is an industrial service platform focusing on artificial intelligence and cutting-edge technology trends. Currently, the entire network has over 5 million subscribers. In March of this year, Qubit released the first "China AIGC Industry Panoramic Report" , presenting three major types of players, four business models, a trillion-scale market, and the 50 most noteworthy companies and other industry dry goods.
If you want to know the latest AIGC industry status and application cases, you must not miss the speech by Meng Hong, the founder and CEO of Qubit.
Song Jian, General Manager of Baidu Content Ecological Platform,
Speech Topic: AI Creation, Lai Baijiahao
Baidu is a leader in the domestic large-scale model battlefield, and has accumulated many years of AI technology. Currently, in terms of the AIGC ecological layout, Baidu has successively launched the Creator AI Assistant Group, the Baidu APP Digital Human Project, and established the "AIGC Media Alliance" to support the creative Authors fully open Baijiahao AIGC tools, and conduct in-depth exploration on AIGC intelligent creation and related industry applications, occupying a leading edge in the industry.
At this conference, Song Jian, General Manager of Baidu Content Ecosystem Platform, will discuss new opportunities between AIGC and Baidu's content ecology , which is worth looking forward to.
Topics of Speech by Tudouman AIGC Artists
: Collapse, Reconstruction, Vastness
In April of this year, a group of McDonald's "heirlooms" created by AI technology was screened all over the Internet, becoming a classic case of brand AIGC marketing. Its creator is the pioneer AIGC artist "Tudou_man", who has turned from a creative partner of an advertising company to a blogger of Xiaohongshu, sharing AI painting art works , and he has accumulated nearly 30,000 fans in more than 5 months. At present, it has cooperated with McDonald's, Lenovo, Buick, Meituan, Tmall, UGG, AMIRI and other brands, and has many masterpieces out of the circle.
How did he do that? What advantages does 7 years of advertising creative experience bring to him? How does he view the impact of AIGC on the advertising and marketing industry? Come to the 2023 New List AIGC Ecological Conference and listen to the behind-the-scenes stories told by Tudou people.
Wang Baochen, Founder and CEO of Chuangketie
Speech Topic: AI Reconstructs Content Production and Marketing
Among the enterprises that have realized the commercialization of AIGC, MakerTie, the "number one player" in the domestic creative design field, started the strategic layout in the AI field as early as 2019, and quickly accumulated its own CV model, recommendation model, compliance Detection models, rendering models, etc., further broaden the application scenarios. Recently, Chuangketie AI has carried out major product function upgrades, including twelve major capabilities such as AI image style migration, AI product scene replacement, AI image super-resolution, and AI smart cutout.
How do zero-based users get started with AI creation tools? How does AIGC implement commercial application scenarios? Chuangketie founder and CEO Wang Baochen will answer one by one at the conference.
Ma Qianli Unbounded AI Co-Founder
Speech Topic: AIGC, New Paradigms, New Applications, New Opportunities
Unbounded AI is a cutting-edge enterprise in AIGC's "Wenshengtu" field. Since its launch in August 2022, it has served more than 3 million B and C-end customers. In 2023, it was selected as one of the top 50 AIGC companies.
Ma Qianli, the co-founder of Unbounded AI, has conducted consulting training for Alibaba Group, the Research Institute of the Ministry of Commerce, the State Grid, and the Zhejiang Provincial Department of Commerce. At this conference, he will analyze in detail the paradigm changes and content caused by the development of artificial intelligence . Application upgrades of the platform, and new opportunities for super-individuals and super-organizations.
Wang Zhe praised
the topic of the co-founder's speech: Generative Artificial Intelligence/AIGC in the Enterprise
"Tezign = Tech (technology) + Design (imagination)"
As the name suggests, Tezign, a content technology unicorn, provides global leading brands with content experience production, management, distribution, and analysis solutions through the integration of content creativity and technological innovation, helping brands drive growth with content.
At Tezign, its co-founder Wang Zhe is responsible for product technology and business operations, focusing on research and product development in the fields of marketing technology and design artificial intelligence. At the 2023 New List AIGC Ecological Conference, he will share how companies should use generative AI based on practical cases.
Yin Bohao, Monkey Unlimited CEO
Speech Topic: Create personalized content with each person's exclusive large model
Monkey Unlimited is the first generative AI platform in China that focuses on enterprise-level applications. With model tuning and process orchestration as its core capabilities, it maximizes the potential of large models, builds enterprise-level digital intelligence based on enterprise data, and solves OpenAI and Midjourney problems. Can't solve the problem. At present, we have established leading customers in the fields of brand marketing, content creation, and industrial design, and are also exploring large-scale model applications in the fields of information retrieval, IOT devices, and bioinformatics.
Why do individuals or companies need exclusive large models? Let's listen to what Yin Bohao, CEO of Monkey Unlimited, has to say.
The theme of the speech by Lei Tao, CEO of Xinyi Technology
: A revolution in the video industry triggered by AIGC
Xinyi Technology may be the company with the most "video" gene in the artificial intelligence track. Lei Tao, CEO of Xinyi Technology, has many years of experience in the Internet video field. He is the core creator of explosive mobile video products such as Miaopai, Yizhibo, and Xiaokaxiu. Now he leads the team to continue exploring in the field of video and artificial intelligence. His AIGC products Including One Frame Second Creation and New One Digital Human.
At this conference, Lei Tao will focus on sharing the "change effect" caused by AIGC in the video industry, and put forward his own prediction and outlook for the future of the industry.
Speech theme of the co-founder of Quan Xing Huilai Hua
: good-looking skin + interesting soul
Laipic, which has been deeply involved in the AI field for 8 years, has gradually improved the AIGC ecology since last year, created an animation and digital human intelligent generation platform, integrated AIGC digital marketing cloud, intelligently generated animation, and Chat intelligent assistant three core capabilities, and is committed to empowerment AIGC creativity in more industries, currently has more than 20 million users at home and abroad, covering 100+ countries and regions.
Quan Xinghui, the co-founder of Laihua, will discuss with us on the spot, how to realize one-stop efficient AIGC marketing, digital human intelligent assistant and other topics.
The theme of the speech by the founder of Yakumo Yuqing Marketing Lab
: Magic shines into reality, the application and prospect of AIGC
Yayun, the founder of Zhouqing Marketing Laboratory, is a certified lecturer of mass science, a gold medal lecturer signed by Xinbang Research Institute, and a regular consultant of CEEC Entrepreneur Club and China Advertising Association. He has senior content marketing experience in the industry and has created a pure 4 million followers in 2 months for amateurs, 100 followers in a week after a cold start, etc.
He is very concerned about the application of new technologies in the marketing field . This conference will deeply dismantle the first-line case of "AI magic into reality". Players who want to enter the AIGC should not miss it.
Luo Kai, Co-Founder of Tomato Egg MCN
Speech Topic: Reshaping the Content Process: Generation of an AI Video from 0 to 1
Tomato Egg is an MCN organization that mainly incubates and commercializes station B UP masters and Xiaohongshu bloggers. It has more than 200 self-incubating experts, including the well-known UP masters of station B "Ouyang Chunxiao" and "Nicole Bengbeng" ""Straight man of steel must be the boss", Xiaohongshu blogger "HiyaSony" and so on.
Its co-founder Luo Kai not only focuses on the incubation of amateur bloggers from 0 to 1, but also recently spent a lot of time observing AI and using AIGC products. He will share the process of generating an AI video from 0 to 1 based on his own practice .
Roundtable Forum: AIGC Reshape Content Ecology
Guests:
Li Jianwei New List COO
Zhao Hui University of Science and Technology Xunfei Hearing CMO
Liang Zikang Chuangyi Technology Co-Founder and CEO
Feng Bo Viking COO
Lianshan Silicon-based Smart Partner
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The impact of AIGC on the content ecology is one of the core topics that players are most concerned about. What possibilities does the addition of AI bring? Do startups have a chance? How to choose tob and toc?
At the 2023 New List AIGC Ecological Conference, New List COO Li Jianwei and iFLYTEK will hear CMO Zhao Hui, Chuangyi Technology Co-Founder and CEO Liang Zikang, Viking COO Feng Bo, Silicon-based Intelligent Partner Lian Shan will bring an event In a unique dialogue, talk about AIGC's exploration in different application scenarios such as voice interaction, short video, local life, and live streaming, and jointly look forward to the future of the content industry.
The following is the complete agenda of the conference. You can sign up by scanning the QR code or clicking "Read the original text" at the end of the article. Looking forward to the participation of all players, we will see you on July 14th.
