Qizheng Group visited and discussed the whole case of "Qizheng Traditional Chinese Medicine" brand strategy

On March 3, 2023, President Song and Manager Chen of Qizheng Chinese Medicine visited Tawang.

Qizheng Chinese Medicine & Tawang Consulting Group Photo

[Tawang Consulting] has cooperated with [Qizheng Group/Qizheng Shares] for the sixth year. From Qizheng Tibetan Medicine, Qizheng Traditional Chinese Medicine to Qizheng Health and Qizheng Highland Barley, the cooperation along the way is also accompanied by Qizheng Group Health Diversified development.

Qizheng Chinese Medicine & Tawang Consulting Strategic Cooperation Communication

This time Mr. Song and Mr. Chen visited Tawang, and the two sides conducted in-depth communication based on the strategic cooperation of Qizheng Chinese medicine brand .

Qizheng Chinese Medicine is an important business unit of Qizheng Group. It operates multiple brands, and further planning is needed in terms of brand structure and sub-brand positioning .

Tawang Consulting will use the 3W consumption strategy method as the basis, and take consumer opportunity and demand as the orientation, identify core consumers and strategic consumers, build a consumer-oriented brand strategy system for Qizheng Chinese Medicine, and drive internally to operate with the brand Management, externally driven marketing communication , comprehensively assists the brand building and development of Qizheng Chinese Medicine.

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Origin blog.csdn.net/Tastewend/article/details/129423446