Account association has always been a thorny issue faced by cross-border e-commerce companies. On a platform like Amazon, if multiple accounts are linked, there will be serious consequences such as canceling product shelves or closing stores. Therefore, it is very necessary to prevent account association.
Account linking is generally divided into two types: same-site linking and multi-site linking. Same-site association refers to using the same identity information to register multiple accounts on the same site, while multi-site association refers to using the same identity information to register accounts on different sites. If there is a problem with the account of a certain site, it will affect the operation of other accounts under the same identity information.
In order to prevent account association, enterprises can take the following measures:
First of all, different identity information can be used for registration when registering an account, thereby effectively preventing account association.
Second, enterprises can prevent account association by changing the underlying equipment. For example, some large companies will use the method of configuring different devices and bandwidth for different accounts. However, this method is costly and difficult for individuals to practice.
In addition, enterprises can also use tools to switch IP addresses, and use fingerprint browsers to provide different environments for different accounts, and realize one account with one IP, so as to ensure that the environments between each account are independent and effectively prevent account association.
For enterprises, it is very important to expand overseas business, and operation promotion is a key part of it. Social media platforms such as Facebook and Twitter have tens of thousands of visitors every day and are an important source of business traffic. In the high-pressure competition in the e-commerce industry, if you want to occupy a certain position in the industry, multi-account matrix operation is very critical.
For multi-account operations, enterprises can also take the following measures:
1. Physical partition. Using a single computer and IP to correspond to an account is the safest and most effective way, and can effectively prevent various e-commerce platforms from discovering the situation that leads to account association.
Second, soft isolation. For individual sellers, it is difficult to separate accounts using multiple computers and IPs. Therefore, some software can be used for soft isolation, which can play a part.
3. Fixed personnel to operate the account. When preventing account association, the operator is also very critical. Enterprises can assign stores to fixed employees for operation, thus effectively preventing account association.