The "hunting" of AI against workers has begun.
The first group of people who will lose their jobs due to AI has appeared, and the advertising industry is at the forefront.
BlueFocus, the domestic public relations, advertising and marketing giant, is currently pressing the full pause button on the "outsourcing work" in East China.
These outsourcing jobs include: creative design outsourcing, program writing outsourcing, copywriting outsourcing, and short-term employees (freelancer).
That is to say: those who do design, write text, do strategic PPT , and all kinds of part-time jobs all have to sit shivering at their workstations. I will add a summary of the premise: Blue Cursor just accepted the Microsoft cloud launch two days ago. OpenAI ChatGPT (GPT-3.5) related services.
These types of jobs have become the first victims of this wave of AI , and it is only the beginning.
Generative AI quickly enters the workplace, affecting about 19% of jobs!
Including image generation tools MidJourney, DALL-E, text generation tool ChatGPT, and Microsoft recently launched Bing AI Chat, a search engine that can be combined with generative AI. Generative AI has quietly entered the workplace, including searching for information, writing emails, writing papers, designing images, and writing program codes, all of which are its business scope.
The update speed of generative AI is also much faster than in the past, and now new features of generative AI appear almost every week. Technology giants Microsoft and Google have also placed heavy troops here in the near future, so we can predict that in the future, all kinds of document software at home and abroad, whether it is WPS, Microsoft Word, or tools such as DingTalk and Feishu for communication and meetings, should slow down. In a year or two, or in a few months, generative AI elements will be fully integrated into it, which is equivalent to entering the workplace of most white-collar workers.
According to the report "AI's Potentially Massive Impact on Economic Growth" released by Goldman Sachs in March, generative AI like ChatGPT will eliminate as many as 300 million jobs worldwide, affecting at least 19% of existing jobs , in developed countries such as the United States will be as high as 25%, 24% in the euro area. In other words, in the workplace in the future, there will be a generative AI "new colleague" among every 4-5 colleagues. What kind of mentality should be used to get along with it will be a topic that every company and employee will face in the future.
But it's worth noting that being affected doesn't mean being replaced.
Tao Zhexuan, a Chinese mathematician, said that GPT-4 cannot solve an unsolved mathematical problem, but it will be helpful for work. The founder of Innovation Works, Li Kaifu, wrote an article listing 10 jobs that AI is most likely to replace, including: Telemarketer/Telemarketing, Customer Service, Warehouse Workers, Cashiers and Operations Staff, Telephone Operators, Cashiers/Cashers, Fast Food Clerks , Dishwashers, production line quality inspectors, couriers. And most of these jobs are physical labor.
At present, AIGC has many successful applications in the field of entertainment including: AI writing platform, AI painting platform, AI music platform and AI video platform.
Packaging for birch water PET bottles designed by Midjourney; photo by Mote, founder of FBIF
In front of the workplace, people will have to face how to coexist with AI
Although the current office environment has relied heavily on search engines and document tools, these tools are still "dead" at present. If they really "do not fit" with it, you can choose other solutions; It is like interacting with a real person, allowing it to learn according to its own needs, make up for its own weaknesses, and achieve a complementary effect.
Learning to communicate and collaborate with AI is important. In the way of getting along with AI, it can be imagined as cooperating with an intern, starting with explaining small tasks and low-risk projects, and then slowly expanding the scale. Before explaining, first confirm where you really need support, and give specific instructions. For example, compared with "help me write a speech", "help me write an article with 3 key points and about 2000 words" is better. more detail. For the AI's answer, no matter it is good or bad, just point it out directly, and if it is not good, you can directly tell or give supplementary instructions on how to do it, so as to make it improve, which is exactly the same as the method of bringing newcomers to the workplace.
AIGC is very convenient, but it also implies many risks
AIGC is in the field of education, such as the AI composition correction platform based on NLP technology, the AI learning guidance platform based on knowledge graph and question answering technology, the AI teaching interaction platform of personification and dialogue technology; or in the business field, including natural language generation technology. AI marketing copywriting platform, AI product recommendation platform based on image recognition and search technology, and AI customer service platform based on speech synthesis and recognition technology will have more and more applications.
However, AIGC will learn based on the information searched on the Internet, so it may also learn racist and misogynistic tone. If the content is sent out without follow-up checks, it may cause serious public relations disasters to the corporate brand. Even if there is no problem with the content, if it does not match the brand style, it will also cause trouble. According to a report released by Forrester, an American market research and consulting company, at the beginning of the year, 75% of consumers were dissatisfied with the answers given by AI chatbot customer service, and 30% of consumers were so angry that they left. Content is a matter of great concern to brands.
Improper operation of employees may also expose the enterprise to danger. At the beginning of March, some employees of Samsung copied the code to ChatGPT for repair, optimized the code through ChatGPT, and handed over the meeting minutes to ChatGPT to generate documents, all of which led to the leakage of company secrets. Ordinary employees can sign a confidentiality clause to distinguish what cannot be said, but what can be told to this group of "new AI colleagues" must have clear regulations within the company.
If "Moore's Law" continues, it will definitely be a trend for AIGC to fully assist or even replace many jobs. On the road of AI madness, anyone may become the next blue cursor.
However, every iterative development of tools means an improvement in productivity. In the future, AI may not replace people, but replace people who do not know how to use AI tools.
AI Hurricane | Focus on knowledge social media in the field of AIGC, welcome to pay attention!
When the big trend comes, we can choose to turn a blind eye until the trend sweeps over, or we can actively embrace and explore in advance, all of which are our choices.