The annual 618 mid-year promotion is about to usher, are all the major brand merchants ready?
For this shopping spree, many people often focus on the consumer-oriented B2C market, while the B2B market is relatively deserted due to the low online penetration rate and does not attract enough attention.
In fact, the B2B market far surpasses the B2C market in scale and potential. According to statistics, the scale of the enterprise procurement market has reached trillions and is still growing. For such a huge procurement scale, every percentage point increase in the digitization rate will bring trillions of market space.
01. The traditional procurement process is inefficient
B2B e-commerce platform entry iteration is inevitable
However, in the B2B field, most companies still tend to rely on traditional methods for transactions and management. Although the traditional transaction model is stable, it is relatively inefficient and complicated.
Purchasing side
● Difficulty in supplier selection: time and resources are spent evaluating supplier reliability, quality and supply capability, the decision-making process is lengthy and costs are increased.
● The transaction process is complicated: the transaction involves supplier selection, negotiation, contract signing, logistics and payment, etc. The tracking and coordination steps are complicated and difficult to manage.
● Lack of supply chain visibility: It is difficult for enterprises to track and grasp the dynamics of the supply chain in real time, including inventory status and transaction status, which affects the accuracy of decision-making.
Supplier side
● Restricted sales channels: trading channels are scattered, and sales channels are usually limited by geographical location and distribution network, making it difficult to quickly expand to a wider market. At the same time, it is difficult for enterprises to effectively monitor and control all aspects of the supply chain, and to discover and solve potential problems in a timely manner.
● Difficulty in acquiring customers: Lack of real-time and accurate market information, limited sales opportunities, and a lot of time and effort to find potential customers and establish contacts. In addition, the lag of market information may also lead to lagging or mistakes in corporate strategic decisions.
● Inefficiency in product management: There are many types of products with different specifications, and enterprises cannot conduct accurate management and decision-making on product pricing, inventory control, and sales status, which affects transaction processes and sales performance.
In the future, with the further improvement of the online penetration rate of the B2B industry, more and more enterprises will adapt and get used to trading on the B2B e-commerce platform. The earlier they enter the game, the more opportunities they will have.
02. Enter the B2B e-commerce market
Entering the platform VS self-built mall
So, should enterprises choose to settle in a third-party B2B platform with high popularity and large customer traffic or build their own B2B mall?
Choosing a third-party B2B platform is like opening a store in a bustling shopping mall. You can quickly attract potential customers with the help of the popularity and popularity of the shopping mall. However, store decoration, product display, etc. must abide by the regulations of the shopping center, and cannot be arbitrary, and it is difficult to form a differentiated competitive advantage. At the same time, the data and customer information of enterprises on the platform will also be restricted, making it difficult to establish independent customer relationships.
If you build your own B2B mall, the enterprise can take more initiative, meet diverse needs, and bring more efficient, convenient and innovative management experience.
Qiqitong B2B mall is an effective solution to solve the inefficiency of traditional procurement process and help enterprises to sell externally. It is applicable to B2B/B2B2B, B2C/B2B2C multi-business scenarios. Create a one-stop trading platform for buyers and suppliers, which can help enterprises realize procurement and sales business collaboration, and promote the digital transformation of enterprise procurement.
Partner management, the "organizational structure" of your supply chain: it can clearly describe the roles and positions of partners, suppliers, customers, etc. in the enterprise business. Enterprises can set permissions and manage data for different groups, including account registration, Account authentication, supplier access, customer authority management, and even dynamic grouping of customers.
Commodity management, your product "navigation": There are many kinds of commodities with different specifications, and it is not easy to query and manage. The commodity management function can be used to centralize management of private brand and external commodity resources in the supply chain, to quickly locate and manage commodities, and to grasp commodity pricing, inventory status and attributes in real time to improve procurement efficiency.
Price management, your strategic "assistant": Price is an important factor that determines the profitability of a company, and the B2B mall helps companies formulate pricing strategies flexibly to respond to market changes and different customer requirements. Through personalized pricing schemes, businesses can enhance their competitiveness, attract customers and increase sales.
Inventory management, the "commander" of your warehouse: Whether it is a new product entering the warehouse or an existing product being sold out, there will be real-time records and feedback in the B2B mall. Enterprises can grasp the inventory quantity in real time, avoid troubles caused by out-of-stock or backlog, make product flow smoother, and customer satisfaction be higher.
Marketing management, your "marketing brain": The B2B mall has a set of innovative promotion strategies, which can help enterprises implement targeted marketing by connecting with the Qiqitong procurement mall. Such as promotional activities, distribution of coupons, and a new way of live delivery of goods, etc., can enhance the visibility of the corporate brand and increase sales.
Order management, your "trading control room": seamlessly integrate the entire transaction process, and track order status in real time. From the factory to the customer, no matter what stage the order is in, accurate inquiries can be made in the system. At the same time, real-time logistics information can also be obtained, so that enterprises can always grasp the latest developments of orders, making the documentary business easy and simple.
In addition, Qiqitong B2B Mall also provides one-stop solutions for business ordering, settlement management and service management, so that enterprises can handle various business needs more efficiently and achieve a worry-free user experience.
By building their own B2B mall or entering a third-party B2B platform, enterprises can explore new business opportunities and expand market share. However, from the perspective of long-term development, it is more appropriate for enterprises to choose a self-built mall platform, which is more conducive to enhancing the market competitiveness of enterprises and establishing long-term business relationships.
03. Strengthen supply chain management
Grasp the growth opportunities in the B2B e-commerce market
When entering the B2B e-commerce market, another point that cannot be ignored is the importance of the supply chain to the B-side business.
A complete supply chain covers supplier management, procurement, production, logistics and distribution, etc. These links are interrelated, and well-coordinated supply chain management is crucial to the operation and development of an enterprise.
By combining with the enterprise enterprise SRM system, every link of the supply chain can be displayed on the same platform, realizing the visualization of the whole link.
From the selection and management of suppliers, to the coordination of procurement and production, to the tracking of logistics distribution, etc., only one platform can be fully controlled. It provides enterprises with better supplier management and supply chain coordination capabilities, further reduces procurement costs, improves logistics efficiency, and ensures product quality and on-time delivery.
With the development of the digital economy, the scale of the B2B e-commerce market continues to grow. With policy support, scientific and technological progress and capital promotion, it provides a good opportunity for the development of the B2B industry.
Only by moving forward with the tide of the digital economy, seizing this development trend, actively transforming and innovating, and establishing a flexible and efficient B2B e-commerce supply chain management system, can we bring a broader development space for enterprises and achieve sustained growth and business success. success.