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Essential skills for digital marketers, you will gain the following superpowers in 4 minutes:
Generating Baidu Search Ideas
Beezy Rating: Grade B
*After a simple search, most people can grasp it immediately. Major time saver.
Recommended by | nanako
Editor | Linda
●This picture is automatically generated by Lexica, input: Advertising professionals who are promoting new products
In the era of increasingly prosperous Internet advertising business, Baidu search engine has become the largest online search platform in China and has attracted the attention of a large number of users. With the help of Baidu search creative, enterprises and webmasters can combine precise keyword placement and creative text advertisements to increase brand awareness, expand product promotion and attract potential customers.
However, in the face of a large number of advertising materials, it is particularly important to accurately write attractive advertising copy. Today, we will teach you how to use GPT to write Baidu search ideas.
We can enter the following prompts into Beezy:
Referring to the following content, output 10 similar search ideas, the requirements are as follows
1. Need to include keywords RPA, title, description
2. The title should not exceed 50 characters (25 characters), and the description should not exceed 80 characters (40 characters).
3. Emphasis on content: you can add it yourself according to your needs
4. Reference form
Title: RPA-Process Automation Software-Digital Transformation
Description: An easy-to-use intelligent automation platform. Help enterprises automatically handle a large number of repetitive operations, provide mature solutions, and have cooperated with more than 1,000 enterprises. The software is compliant and safe, stable in performance, and rich in pre-sales and after-sales experience. Help enterprises improve their competitiveness.
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advantage:
1. Improve efficiency: GPT can generate ideas based on given input content, so it can create advertising ideas faster and reduce the cost of creative production.
2. Provide inspiration: GPT can continuously generate different text content during the creation process, giving users more inspiration and creativity.
3. Enhance the personalization of advertisements: GPT generates different results according to keywords and other brand information entered by users, so as to provide more realistic advertisement ideas.
limit:
1. The quality of creative ideas is limited: Although GPT can generate a large number of creative ideas, to a certain extent, the copywriting it generates may not be precise enough or meet the specific needs of certain projects.
2. Generalization and overfitting issues: The model may generate generalized ideas that are not related to a specific topic or industry, or generate overfitting copywriting, such as the style and structure of the model are repeated.
3. Involving copyright issues: It should be noted that the generated advertising text and pictures may have copyright issues, and it is necessary to ensure that all creative ideas are legal.
Recommended usage scenarios:
1. Time is tight: When time is tight and high-quality advertising text needs to be generated quickly, GPT can be used. This technology can generate a large amount of advertising text in a short period of time, and can generate multiple versions at the same time, making creative activities more efficient and flexible.
2. Lack of creativity: Many marketers often lack inspiration for Baidu search ideas. GPT can help marketers generate advertising ideas faster, and at the same time generate personalized ads according to the requirements of advertisers to increase attractiveness.
3. High cost of creation: Manual writing of advertisement text may involve high-cost advertisement creation. With GPT, the cost of creative production can be greatly reduced, enabling diversification and batch production.
It should be noted that we still need to refine and optimize the copywriting generated by AI to ensure that it meets the brand's positioning and market needs. Only in this way can we make full use of GPT and maximize its potential in the field of advertising creative copywriting.
●This article was first published on Beezy and may not be reproduced without authorization
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