As one of the most watched festivals in the world, Children's Day provides opportunities for children to have fun and celebrate. For overseas brands, using Children's Day to conduct overseas online celebrity marketing can not only attract the attention of young consumers, but also increase brand awareness and influence. According to data from Statista, an industry research organization, during the Children's Day holiday in 2022, online shopping spending by global consumers will reach approximately US$21 billion, an increase of 11% compared to 2021.
In this article, Nox will discuss in detail how overseas brands can use overseas internet celebrity marketing strategies to create an eye-catching brand image during Children's Day.
1. Understand the target market and audience
Before doing overseas influencer marketing, it is very important to understand the target market and audience. Different countries and regions have different cultural backgrounds, consumption habits and values. Therefore, overseas brands need to conduct in-depth research on the target market. For example, for Children's Day, the United States, the United Kingdom, Australia and other countries will pay more attention to children's festivals, while China and other Asian countries will pay more attention to family gatherings and parent-child interaction.
2. Find suitable overseas Internet celebrity partners
During Children's Day, cooperating with suitable overseas KOL partners is an effective way to promote brand exposure and communication. Choosing an influencer that matches the target market and audience can increase brand awareness and influence in that market. According to the characteristics of the brand and product positioning, choose those Internet celebrities who have extensive influence and fan base in the target market to cooperate with, so as to obtain better publicity effect.
3. Develop a targeted activity plan
When conducting overseas online celebrity marketing, formulating targeted event planning is the key. According to the characteristics of the target market and audience groups, design interactive activities and promotional content in line with the theme of Children's Day. For example, organize online painting competitions, dance challenges or make DIY handicrafts, etc., to stimulate children's creativity and imagination. Through these activities, brands can establish a closer connection with audiences, and improve brand user engagement and user stickiness.
At the same time, in order to increase participation, you can set up prizes and gift giving to attract more users to participate and share the content of the event.
4. Use social media platforms to expand your influence
Social media is an important channel for Internet celebrity marketing on Children's Day. According to the latest figures, more than 4.8 billion people worldwide use social media, including a large number of children and parents. Brands can choose to launch campaigns on well-known social media platforms such as Facebook, Instagram, YouTube, TikTok, etc. Using these platforms, brands can publish interesting, interactive and creative content, attract users' attention and participation, and further expand the brand's influence.
5. Produce high-quality video content
Video is one of the most popular forms of content on social media platforms. Brands can create fun, educational video content, such as explaining science experiments, toy reviews, or fun game challenges. By carefully planning and producing high-quality video content, brands can attract more users to watch, like, comment and share, increasing brand exposure and user engagement.
6. Provide discounts and incentives to attract users
During Children's Day, providing some discounts and incentives is an effective way to attract users to participate and purchase. For example, brands can launch limited-time discounts, giveaways, or participate in sweepstakes with a purchase of a certain amount. These measures can stimulate users' desire to buy, increase brand sales and user loyalty.
7. Data-driven decision making
When it comes to Children’s Day influencer marketing, data is indispensable. Brands need to rely on real data analysis to evaluate campaign effects and user feedback. By monitoring indicators such as social media interaction volume, click-through rate, and conversion rate, brands can adjust strategies and optimize activities in a timely manner to enhance market influence. In addition, with the help of market research and survey data, understanding the needs and trends of the target market can help brands formulate marketing strategies better.
8. Brand Responsibility and Social Influence
During Children's Day, brands should focus on social responsibility and positive impact. By cooperating with charities or donating a portion of proceeds to charities related to children, brands can establish a good image and increase users' trust and loyalty to the brand. In addition, pay attention to issues such as children's education, health and safety, and enhance the social influence of the brand by publicizing and advocating related social issues.
Children's Day is a festival that attracts much attention, and it is also a huge market opportunity. For overseas brands, the use of overseas online celebrity marketing can achieve rapid brand exposure and sales growth during the festival. "Brands should adhere to the principles of honesty and authenticity when conducting Internet celebrity marketing on Children's Day, ensure the legality and morality of marketing activities, and pay attention to children's rights and protection, so as to establish a reliable brand image." Darren, Marketing Director of Nox said in an interview.