What is KOL and what is KOC

1. What do Xiaohongshu koc and kol mean?
Xiaohongshu koc and kol are technical terms. KOC means Key Opinion Consumer, which is the abbreviation of Key Opinion Consumer; KOL means Key Opinion Leader, which is the abbreviation of Key Opinion Leader.
1. Key Opinion Leader kol
"Key Opinion Leader" in layman's terms is an expert in Xiaohongshu. The common feature of these people is that they have a certain number of fan bases, and the amount of reading, interaction, likes, and collections of notes is huge. In terms of identity, they are often influential professionals in a certain field and have certain network operation capabilities. Xiaohongshu experts have a certain influence in the field. Generally speaking, the greater the influence, the more trusted by fans, and the better the effect of bringing goods.
2. Key Opinion Consumer koc
"Key Opinion Consumer" generally refers to Xiaohongshu amateurs. To put it simply, it can be understood as a little red book expert who is still growing. The number of koc fans generally does not exceed 10,000. Most of them are ordinary users of Xiaohongshu and lack professionalism in the operation of Xiaohongshu.
Because koc itself is a consumer, but has the potential to grow into a kol, it is called a "key opinion consumer". koc is a dissemination intermediary for sharing good things. It mixes with consumers and is closer to consumers' psychology, which plays a role that cannot be ignored.
2. Which is better, Xiaohongshu kol or koc?
Both kol and koc have their own advantages. As for which one is better, it depends on actual needs.
In terms of influence, kol has more advantages. He can make the brand widely known in a short period of time, and quickly generate a large number of reposts and discussions. Popularity is an important manifestation of a hot product.
In terms of promotion cost and quantity, because koc promotes good things more down-to-earth, the actual conversion rate is not low (the quality of kol and the quantity of koc at the same cost), and the low price is more likely to have a matrix effect and achieve a good result. spread effect.
If you want to know more about the resources of Xiaohongshu kol and koc, you can try to understand Bole Network Media