Alibaba International Station is currently the top B2B e-commerce platform in the world, and many cross-border e-commerce sellers want to enter the market. But at present, many companies' international stations do not have full-time operation personnel, but only rely on foreign trade salesmen to operate, so what they dabble in are relatively shallow things. Today, Brother Long will talk about the steps we need to start if we want to study this platform in depth.
Composition of Alibaba International Station
We can understand it this way. Think of Alibaba International Station as a shopping mall. You bought a storefront in this mall. Usually you need to decorate your storefront, then display your products on the details page, use traffic to attract passers-by, and then use these Turn passers-by into your customers. However, the biggest difference between an online store and an entity is that an online store relies on keywords to link sellers and customers.
Storefront and Product Page Setup
1. It is necessary to prepare 6 main images with a white background and a resolution above 750*750
2. Determine the price of the product, and set an advantageous price after comparing the bids with competing products
3. Mark the basic parameters of the product
4. Company introduction and contact information
In terms of design, Brother Long would suggest looking for outsourcing directly. After all, this is still related to the first-sight effect, which is still very important. But if you want to design your own, you can go to station b or NetEase Cloud Classroom, which have many tutorials. If you are stuck in the first step and don’t know how to position and what style to design, you can go to Google to find out how your leading product company does it.
formulation of keywords
Keywords are closely related to the source of the store, so we must collect keywords well. It can mainly be collected through some popular search terms, P4P and other channels. After the collection, some invalid words must be eliminated, and finally put together. Keywords do not add up to more than 50 characters.
product release
After sorting out the material pages and keywords, you can start publishing products. First of all, it must be filled with keywords, and our keywords should also be reflected in the title. The second is to choose the right category, and don't choose the wrong category. After the product is released, don’t think that you can leave it alone. We need to clean up some products that have no transaction volume from time to time, or it will affect the weight of our store.
data analysis
We need to regularly check our own store data in the data steward to see which places can be optimized. In the background, you can query the source of traffic, the gap with peers, click-through rate and other data. With the support of the data, we can optimize it in the future to be much more accurate. At the same time, we can also pay special attention to the traffic sources of certain products, so as to analyze whether these keywords are suitable for the product.
Summarize
It is actually not difficult to get a share of the big cake of Alibaba International Station. First of all, you can have a good start by thoroughly researching the appeal points. Brother Long does not guarantee that it will be smooth sailing once it is done, but if you do the above points, you will have won many sellers in the same industry. Don't think that these points are false, and you come and go to say these points, first ask yourself if you have done it and if you have done it well, only those who really implement it know how important these are. .