In 2021, Zuckerberg said that Meta will invest 10 billion U.S. dollars in the reality laboratory, focusing on the product development of AR and VR. In addition, Meta also announced that it will invest 15 billion to cultivate metaverse content creation talents. ByteDance, Tencent, etc. are not far behind. Byte first invested in the Chinese version of Roblox-Code Qiankun, and then acquired the Metaverse giant Pico for US$1.5 billion. Tencent has had AR since a few years ago, Metaverse Investment in games and other fields. In just two months from November to December in 2021, more than 500 companies have applied for Metaverse trademarks (the data comes from Tianyancha), and Tencent alone has applied for more than 30 related trademarks in 2021. Ma Huateng, CEO of Tencent, said that an exciting opportunity is coming. The 10-year development of the mobile Internet, the next wave of upgrades is coming, and a new term: "Quanzhen Internet" has attracted widespread attention.
So what is Quanzhen Internet? Why are domestic and foreign companies vying to develop Metaverse? What kind of benefits can it bring to the enterprise? Quanzhen Internet, as the name suggests, is real. Quanzhen Internet means connecting virtual reality and connecting everything. In the future, when we wear VR devices, the virtual world will be the same as the real world. Everyone can walk in the Internet world, shopping, entertainment , life, etc., online and offline will be more fully integrated, and everything in this world, the appearance of your equipment, the sports car in front of you, or your pet robot, can be created by yourself, it does not need You wait for a third party to produce and release new products, and you can be a creator yourself.
Chen Rui, chairman and CEO of BiLiBiLi, said: The very important point of Metaverse is that it needs a self-circulating ecological content. At present, no company has such content capacity. This is the ideal ecology of BiLiBiLi and the philosophy it has always adhered to. But the Quanzhen Internet is only a form concept in the metaverse. The biggest feature of the metaverse is decentralization. The decentralized virtual world is not controlled and operated by a third party. All your behaviors in this world, all There will be no platform and intermediary intervention in the transaction. So the question is, there is no middleman to make the difference, what is the reason why companies invest in it? It can't be a group of technical nerds who are obsessed with technology, just want to make something for love. If you want to understand the future profit model of the Metaverse, you can refer to the current profit model of NFT. As a passport in the Metaverse - NFT is also a hot spot for major manufacturers to compete.
NFT profit method 1:
Build an NFT trading platform. At this stage, Opensea, the largest NFT art trading platform in the world, has been established for 4 years, with a team of only more than 70 people, but a market share of 95% with a monthly active user exceeding 100,000 and a valuation of over US$13 billion. Ant, Tencent, also launched Whale Explorer and Magic Core one after another. NFT China, a subsidiary of Bigverse, the largest NFT trading platform in China, has received tens of millions of financing from Gaozhang Capital since its establishment. The development prospects are huge. Such platforms and Metaverse The principle is similar, and users create value, and it is decentralized. Every transaction and exchange is conducted directly point-to-point without going through a third party. However, there are still third parties earning the price difference. The profit model mainly relies on A transaction fee is charged, and a certain percentage of each successful transaction will be taken as a service fee. In addition, since uploaded works need to occupy resources on the chain, creators need to pay GAS fees every time they publish a work. It is equivalent to the hard work you gave me to help you move a thing to the place you want.
NFT profit method 2:
Netease and Nervina Labs released their first NFT work on Taobao, the llama 33 commemorative coin, priced at 133 yuan and limited to 333 pieces worldwide. Coca-Cola also recently sold 4 NFT works, earning 570,000 US dollars, a set NFTs featuring prints of Norman Rockwell (illustrated by Coca-Cola) sell for $400, and even luxury brand giant Louis Vuitton has launched its own NFT mobile game.
As the crystallization of encryption art, NFT has the characteristics of irreplaceable, unique, anti-counterfeiting, traceable, and long-term existence. It is a big dark horse in the art collection industry. The world is getting closer and closer to us, and it will have inestimable potential in the future.