With the development of globalization, English has become a global language. In modern society, English press releases have become an important means of publicity in various industries. However, how to write the beginning and end of an English press release is a very deep knowledge. In this article, we'll explore how to write a successful English press release opening and closing, with examples. #Overseas Press Release#
1. The beginning of the English press release
The beginning of an English press release is the key to attracting readers. It must hold the reader's interest and motivate them to keep reading. Here are some tips for writing a good start to your English press release.
1. Highlight the key points
The beginning of the press release should highlight the main points of the news. This allows readers to understand the topic of the news more quickly and entice them to continue reading. Here's an example of the beginning of a press release:
“New York City Mayor Bill de Blasio has announced that the city will be investing $2 billion in a new affordable housing program. The program will create 10,000 new affordable apartments over the next 10 years, with the goal of providing housing for low- and middle-income families.”
This opening highlights the news that the mayor of New York has announced a new $200 million affordable housing plan, and can quickly get readers to the gist of the news.
2. Citing authority figures
If your press release involves an authority figure, you can quote them at the beginning. This can increase the credibility of the press release and attract more readers' attention. Here's an example of the beginning of a press release:
“According to Dr. John Smith, a leading expert in the field of environmental studies, the United States is on the brink of an environmental crisis. Dr. Smith has called for urgent action to be taken to address the issue.”
This opening quote from environmental expert Dr. John Smith lends credibility to the release and draws readers' attention to the environmental crisis.
2. The end of the English press release
The end of an English press release is your last chance to convey information to your readers. A good ending can make readers have a deeper impression of the content of the press release. Here are some tips for writing a good English press release ending.
1. Summarize the full text
A good ending should summarize the full text and highlight the key points of the press release. This allows readers to better understand the topic of the news and how it affects them. Here is an example of the end of a press release:
“In conclusion, the new affordable housing program in New York City is a positivestep towards addressing the housing crisis for low- and middle-income families. The $2 billion investment will create 10,000 new affordable apartments over the next 10 years, providing much-needed relief for families struggling to find affordable housing. This program represents a significant commitment by Mayor de Blasio and the city to address this critical issue, and we look forward to seeing the positive impact it will have on New York City’s communities.”
This conclusion summarizes the main content of the press release and emphasizes the importance of New York City's affordable housing program to low- and moderate-income households, while expressing the commitment and expectations of the Mayor and City government in addressing this issue.
2. Provoke thinking
A good ending should trigger the reader to think and motivate them to further action. Here is an example of the end of a press release:
“As the United States faces an environmental crisis, it is up to all of us to take action to protect our planet. We must work together to find solutions and make changes in our daily lives that can have a positive impact on the environment. Whether it is reducing our use of single-use plastics or supporting renewable energy sources, each of us has the power to make a difference. Let us all take action now to create a better future for ourselves and generations to come.”
This ending triggers readers to think about environmental protection issues and calls on people to take action to protect the earth and future life.
The beginning and end of an English press release are key to engaging readers and conveying information to them. We can write a successful English press release by highlighting the key points of the news, citing authority figures, summarizing the full text and provoking thought. At the same time, in order to make the press release more readable and attractive, we also need to pay attention to the structure, language expression, grammar and spelling of the article. Through continuous learning and practice, we can write more excellent English press releases and contribute to the publicity work of various industries.