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Each product has its own exclusive name, and also has its own exclusive Logo. After studying the previous few articles, I believe you have a certain foundation. Today we will make our own Logo.
First of all, we have to conceive what my logo is related to, what is the main business or name, and on this basis we will draw an exclusive logo. Of course, we must have a certain foundation. First, let’s look at the common logos. What operations, let's popularize common brand logos
Common Logos
We look at the brand logo through Baidu Encyclopedia, and we can't see the end at a glance. We can divide common logos into several categories.
Common brand logos are generally divided into the following four forms:
- Graphic Logo: Generally graphics-based, such as Apple and Midjourney are such logos.
- Lettermark Logo: Generally, the initials of the company's name are used as the main body of the logo, such as Facebook and IBM (the full name of IBM is International Business Machines) all use the initials of the company's name as the logo.
- Geometric Logo: A logo composed of geometric figures, such as Nike, Pepsi, and MasterCard is this type.
- Mascot Logo: It is relatively rare to use the company mascot as the logo. The logo like Michelin is the mascot tire man
- In fact, there is actually another kind of common brand logo, which is a combination of words. Add any one of the above words,
Next, let's take a look at how to generate the logo of the pet store
Pet shop logo
The incantation is as follows:
logo design with a pet store --q 2 --s 750
The blogger is a cat slave, so he generates a Logo in the image of a cat
Logo design with a cat pet store
It looks a bit complicated, here is a simpler one, the spell is as follows:
Logo design, pet clinic, cat, simple, vector 
Looking at the font is a bit uncomfortable to remove the font, the mantra is as follows:
Logo design, pet clinic, cat, simple, vector --no realistic color text
Then improve on the basis of liking, and then we will analyze the details of common categories.
Graphic Logo
When you want to use AI to generate a Logo, I suggest you choose a direction you agree with, and then let AI generate it.
First, let's analyze the characteristics of Graphic Logo:
- Logo type: graphic logo
- Logo graphic description: such as cat
- style:
- Mostly flat design: flat
- Mostly vector graphics: vector graphic
- Concise: simple
According to the prompt written by the feature, the core key is to describe the style clearly:
flat vector graphic logo of cat, simple minimal
Graphic Logo also has a common design, such as Midjourney’s Logo in the previous example, just add a line after the graphic:
flat vector graphic line logo of cat, simple minimal
Lettermark Logo
According to my experiment, I also tried the prompts written by many people. My personal feeling is that this type of Logo looks simple, just transforming a letter, but the effect of AI generation is very general, and there is one that is relatively It is interesting to find that the quality of the logo made with the A letter is much better than that of other letters (not strictly according to the statistics, only personal feelings). This type of Logo has the following characteristics:
- Logo type: lettermark
- Logo graphic description:
- plain letters
- Font style: You can add your favorite fonts on demand
- style:
- vector
- Concise: simple minimal
Write the prompt according to the characteristics (the logos of A and C are generated in the end, I personally feel that A is much better), and it should be noted that this example is actually to illustrate that in Midjourney, grammar is not important, and lettermarks are different according to grammar Requirements, written as lettermark logo of letter A :
letter A logo, lettermark, typography, vector simple minimal
Geometric Logo
Relatively speaking, this type of Logo only has graphics, but there are many ways to play it. Here are two common ways to play:
- repeat cycle
If you are using an iPhone, you can look at the Logo of the photo application in the iPhone. It is also a Geometric Logo, and it is an ellipse that rotates and repeats, and finally forms a flower shape. Disassemble it, the key words are:
- Logo type: geometric logo
- Logo graphic description:
- Rotate repeat: radial repeating
- style:
- Concise: simple minimal
Let's write a similar prompt:
Flat geometric vector geometric logo of flower, petals radial repeating, simple minimal
- gradient
Another common method is gradient color. If you use Edge as your computer browser, you can check its logo. Its logo is a gradient color with a wavy appearance. Disassemble it, the key words are:
- Logo type: geometric logo
- Logo image description
- Wave shape: curved wave shape
- Blue-green gradient: blue green gradient
- style:
- Concise: simple minimal
Let's write a similar prompt:
Flat geometric vector graphic logo of curved wave shape, blue green gradient ,simple minimal
Mascot Logo
This kind of mascot type Logo, I think it is the Logo style that Midjourney is best at. But it is also a test of our imagination. Of course, we can also only provide some relatively simple words and let AI generate them for us. Let us write a Mascot Logo for a robot company and disassemble the prompt keywords:
- Logo type: mascot logo
- Logo main body description: such as robot robot
- style:
- Concise: simple
The final prompt:
a mascot vector logo of a robot, simple,
And what about generating a mascot for an instant noodle company:
simple mascot logo for a Instant Noodles company
Adding Style - Art Movement
I won't introduce too many styles, and I will update them on my Xiaohongshu account . Interested friends can pay attention to it.
Some of the logos generated earlier may feel unremarkable, such as the Lettermark Logo. The reason is not that Midjourney’s ability is not strong, but that we have given too few instructions. Just add a few words in the prompt to generate a different one. Logo: The four prompts on the left are like this, I just added two words Pop Art to the original prompt:
letter A logo, lettermark, typography, vector simple, Pop Art
What is Pop Art?
Pop Art (Pop Art, also translated as pop art or popular art), is an art movement that originated in the 1950s and 1960s, which emphasizes the reflection and expression of mass culture, mass media and consumerist culture . Pop comes from popular in the word "popular art", which was proposed by the British art critic Lawrence Allowey in 1956.
Pop Art features are:
- Its main body of content is generally common items and images in the daily life of the public, such as advertising slogans, magazine covers, food packaging, etc.
- Generally, the colors are bold and the lines are relatively simple, emphasizing the visual effect and meaning of the item itself.
The four prompts on the right are like this, I added De Stijl to the prompt.
letter A logo, lettermark, typography, vector simple,De Stijl
What is De Stijl?
It is a Dutch art movement, started in 1917, dedicated to the simplification of visual elements, including straight lines, flat surfaces and basic colours.
Its members included painters Piet Mondrian and Theo van Doesburg, among others. The members of De Stijl strive to fuse art and design to create an aesthetic that is functional and functional.
De Stijl is characterized by:
- Designs are often made with geometric figures such as rectangles and lines.
- Color basically only use basic colors, such as black, white, gray, red, yellow, blue.
- Pursue balance and harmony, emphasize form and structure, and pay little attention to details and expressiveness.
After reading these introductions, let’s see if the Logo output by Midjourney looks like that, hurry up and try it