In the era of digital economy, the trend of digitalization has become the consensus of all industries. As the vanguard of digital transformation, banks actively promote the deep integration of digital technology and the real economy. One of the core purposes is to achieve data-driven business development capabilities. Based on the observation of the digitalization of the financial industry, we found that in the leading practice of the banking industry, state-owned banks, joint-stock banks, and city commercial banks all regard data capabilities as the focus of digital supporting capacity building, and carry out top-level design and overall planning from an enterprise-level perspective. Enhance data support capabilities and deepen digital operation and management. Under the digital strategy of the head office, the branches have also conducted in-depth exploration and practice based on actual business conditions to improve their own digital construction.
01 To improve the data system and improve data application capabilities, the demand for branch data capacity building is significant
Huaxia Bank Hangzhou Branch ("Huaxia Hangzhou Branch" for short) was established in June 1995, which is the second branch of Huaxia Bank established outside the port. Up to now, the branch has 60 business outlets and 7 second-tier branches. It is the first second-tier branch in the system to achieve full coverage of the province's inland cities.
Hua Xia Bank Hangzhou Branch fully relies on the advantages of the "Internet Capital" to fully promote the development of digital transformation, and has successively launched a number of financial technology projects to further strengthen the competitiveness of the branch in the region. In order to thoroughly implement the head office's digital financial transformation development strategy and fully exploit the value of data, data-driven business has become the core of digitalization.
With the goal of comprehensively improving the level of digitalization, Hua Xia Bank Hangzhou Branch has made efforts to build data capabilities, focusing on efficient automation, business self-service, and application scenarios, creating agile data applications for business use, comprehensively supporting business analysis and decision-making, and promoting digital finance. High-quality business development.
02 Create a closed-loop solution for data application and operation management to realize data-driven business
Based on the need for data capacity building, Huaxia Bank Hangzhou Branch hopes to build a one-stop data analysis platform that integrates data processing and integration, self-service analysis, data application and other capabilities, and faces roles and usage scenarios at all levels. It has the characteristics of multi-terminal capability and easy to use, so as to optimize the quality and efficiency of digital operation and management.
After multi-party selection and research, based on the manufacturer's product characteristics and industry solution capabilities, Huaxia Bank Hangzhou Branch finally chose to cooperate with Guanyuan Data to create an intelligent data analysis platform. Guanyuan Data was established in 2016, with the mission of "making business use and decision-making smarter", providing one-stop data analysis and intelligent decision-making products for leading companies in retail, consumption, finance, high-tech, manufacturing, Internet and other industries and solutions. Guanyuan Data has outstanding advantages in the construction of one-stop data analysis capabilities, know-how of industry scenarios, and service experience in large groups and the financial industry.
Hangzhou Branch of Huaxia Bank innovated and created an integrated intelligent data analysis platform integrating "ease of use + self-service + high collaboration", which comprehensively improves the agility of business data analysis and decision-making, and the efficiency and flexibility of collaboration. The platform covers the entire link of data collection, analysis, presentation, application, and collaboration. It has online data reporting, drag-and-drop ETL processing, and zero-code front-end visual design capabilities. It also provides multi-terminal applications, enabling businesses to independently acquire data , processing, analysis. On the intelligent data analysis platform, data analysis is no longer the patent of scientific and technological personnel, and business needs are responded to in a timely manner, so as to truly realize the ability to make business use and data-driven development. Specifically, the platform has the following characteristics:
- One-stop data analysis, covering multiple capabilities including data integration processing, analysis and visualization, and application. In terms of data integration and processing, the platform has access to multiple data sources inside and outside the bank, including business system data, file data, external data, etc. Smart ETL products in the platform support zero-code operations for data processing and processing. In terms of data analysis and visualization, the graphical operation interface is convenient for users to drag and drop to conduct self-service interactive analysis. The built-in analysis template of the platform supports insights through different dimensions such as scrolling, drilling down, association, jumping, and linkage. Data, a rich visualization component contains more than 60 types of charts. In terms of data applications, the platform provides one-stop development of various terminal applications such as web dashboards, mobile light applications, web data applications, portals, and large data screens.
- The existing reports are online, reshaping the report development model. Facing the existing reports, on the basis of the intelligent data analysis platform, the existing offline Excel templates of the bank can be reused, and the replacement data can be uploaded in the templates. The scientific and technical personnel only need to provide the basic data, and the business personnel can complete the report production through simple drag-and-drop operations based on the data, and realize the online existing reports in the industry by themselves.
- Relying on the platform to establish an account manager management and ability training system. The platform divides account manager portraits into four main sections: business card, action, performance, and risk. Banks can evaluate the comprehensive capabilities of account managers based on the label data in the four main sections, conduct qualitative and quantitative investigations, and judge the performance of account managers. Potential. This functional module can also be embedded in the mobile terminal of the business system, which is convenient for the business line to formulate targeted improvement plans and optimize the matching of personnel and positions.
- The multi-terminal capability allows data to be presented to users in real time. The platform has a zero-code multi-terminal layout, and the application capability of one-stop agile development and release. One-click switching on the desktop side to the mobile side page, and the layout adapts to various mobile side sizes and specifications. Business personnel can grasp the data situation anytime and anywhere. At the same time, mobile BI also supports data subscription and early warning, timely warning of business anomalies and potential risks, and helping businesses make quick decisions and feedback.
- Strictly control data security. The platform's enterprise-level capabilities isolate data resources to ensure data privacy and risk monitoring. The refined security architecture ensures multi-level data security. For different portals, administrators can combine data portals with exclusive permissions to ensure data security for cross-departmental collaboration.
03 Visible business value, comprehensive improvement of operation and management efficiency
The integrated intelligent data analysis platform has brought a comprehensive improvement in business agility analysis decision-making and efficient and flexible collaboration to Huaxia Bank Hangzhou Branch. Based on the construction of data capabilities, business efficiency has also achieved corresponding growth, as shown in:
- The platform covers a wide range of users in various business fields of Huaxia Bank Hangzhou Branch. The platform has been applied to 5 business scenarios of the 4 business departments of the Personal Business Department (Customer Manager Portrait and Credit), Inclusive Finance Department, Risk Management Department, and Compliance Management Department of Hua Xia Bank Hangzhou Branch. Only two departments, the Risk Management Department and the Personal Business Department, have a total of nearly 100 business data report requirements.
- The cycle of data analysis and application is shortened, and the efficiency of business insight and decision-making is improved. In terms of report development, business personnel can complete the report production through simple drag-and-drop operations based on the data provided by scientific and technical personnel. And when the demand changes, the business personnel can adjust it by themselves, which greatly improves the efficiency of report development and facilitates the timely analysis and insights of the business personnel. In terms of data application development, the integrated intelligent data analysis platform mainly uses low-threshold operation forms such as dragging and clicking to configure, and the visual display effect is good, which effectively promotes the application of data-driven decision-making by end users.
- The platform effectively improves the business capability of compliance management. The business personnel of the Bank’s Compliance Management Department used the platform to extract relevant data and conducted off-site anti-money laundering inspections of various institutions. The problems were found to involve eight sub-items, including customer money laundering risk assessment and management, and due diligence and control of customers with higher risk levels. And urged the relevant agencies to rectify.
- The customer manager management and ability training system optimizes the matching of personnel and posts. At present, the personal business department and the inclusive finance department have sorted out the business card, action, performance, and risk 4 major sections, and the needs of account manager portraits in 13 sub-sections, and based on this, they have comprehensively evaluated the account managers to realize the optimization and adjustment of personnel matching.
04 Bank digitalization should be based on the current business and look to the long-term development
From the successful practice of Huaxia Hang Branch, we can see that the bank's data capacity building should focus on the current business needs, and design appropriate solutions based on its own digitalization situation and various role usage scenarios. At the same time, it is necessary to have a long-term perspective and consider the future development direction and trends of the enterprise. The practice of Huaxia Hang Branch provides the following suggestions for companies in the same industry or with similar digitalization situations:
understanding business needs is the prerequisite for project success. In the context of the rapid development of the digital economy and financial technology, data applications must be close to the actual demands of the business. This is also crucial in the construction of Huaxia Bank Hangzhou Branch's intelligent data analysis platform. The key to the success of the project is the full investigation of the business needs of Hua Xia Bank Hangzhou Branch, which covers 4 business departments and 5 businesses of the Personal Business Department (customer manager portrait and credit), Inclusive Finance Department, Risk Management Department, and Compliance Management Department The design of the scenario data index system is based on the real needs of business personnel to analyze scenarios, covering all business areas of Huaxia Bank Hangzhou Branch to fully support decision-making.
Making business useable is the core capability of the tool. The leadership and flexibility of Guanyuan Data's one-stop intelligent analysis platform products, strong management and control of data security, and rich service experience in large-scale groups and the financial industry are the best ways to meet the differentiated needs of different data consumer groups in Hangzhou Branch of Hua Xia Bank and solve different problems. An important factor in the difficulty of scene application. The ease of use of the platform allows a wider range of business personnel to use it actively and autonomously, promoting the rapid implementation of the intelligent data analysis platform in various business departments of Huaxia Bank Hangzhou Branch, and accelerating the establishment of a data-driven organization.
Possessing forward-looking design and advanced technology is a necessary condition to support long-term transformation. The construction of digitalization is a continuous matter. The current construction content must not only meet the current needs, but also need to be forward-looking and advanced to meet the future business development needs of enterprises. The construction of the intelligent data analysis platform of Hangzhou Branch of Huaxia Bank not only guarantees the long-term business analysis needs of the index system, but also the high performance, high stability, high availability, high security, high scalability and flexibility of the platform technology architecture. It will also provide continuous support for the longer-term business development of Hua Xia Bank Hangzhou Branch.