This article is the second part of ChatGPT application scenario cruise: advertising copywriting.
Writing a successful copy requires a professional technical level. If you add auxiliary tools, it will be even more powerful and get twice the result with half the effort. This article will introduce you to the writing skills of advertising copy and the use of auxiliary tools.
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Guidelines and Writing Tips
Here are some guidelines and tips for writing professional-quality ad copy:
1. Know Your Target Audience : Before writing your ad copy, get to know your target audience in depth. Learn about their needs, interests and values, as well as their buying habits and behaviors. This can help you write personalized ad copy to their characteristics and preferences.
2. Define Unique Selling Point (USP) : Find out what makes your product or service unique and highlight it in your ad copy. Emphasize the unique value and advantages of your product or service, and let the audience know why they choose your product or service.
3. Create a catchy headline : The headline of your ad copy is the key to grabbing your readers’ attention. Use engaging, engaging language that piques your readers' curiosity and motivates them to keep reading.
4. Concise text : In the text of the ad, convey the core message concisely and clearly. Use concise, clear language that highlights the key features and benefits of your product or service. Avoid lengthy sentences and complex vocabulary to make ad copy easy to understand and remember.
5. Utilize the story element : Stories can grab people's attention and resonate with them. Try to convey the information of the product or service through story elements, so that the audience can emotionally connect with the advertisement.
6. Emphasize value and benefits : let the audience understand what value and benefits can be brought to them by choosing your product or service. Highlight the benefits and problem-solving abilities of the product or service, so that the audience realizes the value of purchase.
7. Use evidence and statistics : Use solid evidence and statistics to support your claims and claims. This increases the credibility and persuasiveness of your ad, giving your audience more confidence to buy your product or service.
8. Emphasize call to action (Call to Action) : The advertising copy should contain a clear call to action to guide the audience to take the next action, such as purchasing a product, contacting a consultation, or visiting a website. Make sure the call to action is concise and gives clear how and contact information.
9. Continuously optimize and test : After writing the ad copy, continue to optimize and test. Learn which copy elements are most effective and make adjustments and improvements to your ads by monitoring the feedback and performance of your ads.
With these guiding principles, we can continuously optimize our writing skills, but it is best to have professional auxiliary tools to generate professional copywriting. Let me introduce to you how to use "Knowledge AI Questions and Answers" to write advertising copy.
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Case presentation
Case 1: With the theme of " opening a new era of intelligent Q&A ", generate copywriting that can be promoted on Baidu.
1. Open "Knowledge AI Q&A"
2. Find the "Advertising Copy" under "Company Copywriting" and enter the corresponding content
3. Click "Submit" to generate a copy
Advertisements given by Knowing AI Q&A:
Case 2: Promotional copywriting for electric vehicles
Subject : Advertisement for new electric car model
Keywords: new electric car, advertisement
Product introduction: Leading the future of mobility: Electra X1 electric model
Limited number of characters: 500
If you are not satisfied, you can click the refresh button on the right, and the copy will be regenerated for you. Or make more precise settings on the "Subject Terms" and "Keywords", which will generate more appropriate articles.
| Product Experience |
The above screenshots are all from our AI assistant: Zhiwu AI Q&A , a platform based on OpenAI’s GPT-3.5 version, which provides professional, high-speed, and stable copywriting and question-and-answer functions. One-click login by scanning the WeChat code, no other complicated verification is required, and new users can try it for free for 3 days.
