The current e-commerce environment in Southeast Asia is like Taobao a few years ago, and buyers will look at this first when shopping. The conversion rate of Preferred Seller stores will be significantly higher than that of ordinary stores.
So what is Shopee's preferred seller policy, what are the exclusive benefits of preferred sellers, and how to become a preferred seller?
1. What is Shopee's preferred seller policy?
Shopee recognizes sellers with outstanding performance in sales and operations, and invites them to become Shopee's preferred sellers. Shopee's preferred sellers have exclusive sales benefits, and the preferred seller's store and product pages will also display the preferred badge.
2. Why is it important to become a preferred seller?
There are two types of Shopee sellers: ordinary sellers and preferred sellers. This can be understood as our Taobao in the past: unreputable store VS Crown store. Although we may seldom look at reputation when we go to Taobao now, when we shopped in the past, we saw low reputation, such as high-end stores or none, and we generally would not buy them.
The current e-commerce environment in Southeast Asia is like Taobao a few years ago, and buyers will look at this first when shopping. The conversion rate of Preferred Seller stores will be significantly higher than that of ordinary stores.
Preferred sellers have two permissions:
First, buyers can use Shopee coins to cash in, which is similar to Taobao’s gold coins, which can only be used in preferred stores;
Second, for some special sales activities, only preferred sellers are eligible to sign up for some activities.
Third: Improve search ranking: The stores and products of preferred sellers are ranked higher in the search results, which can attract more buyers.
So sometimes even if you are cheaper than others, but they are the best choice and can be cashed in, buyers may choose other homes.
The evaluation criteria for the preferred sellers are also very simple.
3. What basic work do we have to become a preferred seller?
[1] Orders with a profit: Don’t set the goal at the beginning of how much money each order will make, but quickly achieve 50 orders, and strive to become a preferred seller in the next month. For this reason, not to mention making a profit, even a small loss must be issued. For long-term profit, it is necessary to sacrifice immediate short-term profit first;
【2】Following fans and Dodo Boost: Shopee stores have a way of following fans, just like we follow official accounts and Weibo, we will see what the other party updates. On the other hand, guiding buyers to pay attention to our store is a means of gaining more exposure. The more people pay attention, the greater the exposure you will get every time you launch a new product.
Note: Boost is a free promotion tool of shopee, which can boost 5 products each time, once every 4 hours. The boosted products will be ranked first in the category search results within that time period. In addition, the shopping peak time of each market is different, and the new time when the seller is active on the website can greatly increase the product exposure rate, thereby increasing the daily order volume of the product; however, it must be noted that Boost can only be used for new products, and Boost It will affect the ranking and is not recommended;
Setting method: The seller needs to open the Shopee seller center. On the sidebar menu, click on 'My Products''
【3】Chat and reply: send some small gifts or discounts when replying to customers, and guide buyers to pay attention to the store and like it. Like the product, it will also increase the ranking;
【4】Overreporting activities: There are new store activities in new stores, but there are activities in the background of new stores that can be registered every month. Online activities are also a very valuable opportunity to gain huge exposure. You must participate more and choose a few products as "drainage" each time. Drainage, that is, to make as much profit as possible, because setting too expensive may lead to failure of registration;
【5】Lots of new ones: In the current e-commerce environment in Southeast Asia, the distribution model is more popular, and the shopee platform is estimated to have more new ones. As long as there are more, there will be more traffic support. If there are really not many SKUs, you can update them in small quantities and multiple times. The distribution of goods may not have more than N categories, and it really looks like a grocery store at a glance. In one or two categories, as long as we cultivate deeply, there are actually quite a few products;
【6】Format of tags and keywords: The title of Shopee has a character limit, and our descriptions often exceed the limit, and tags are very important at this time. Putting relevant hot tags on the product will bring traffic, which is equivalent to the expansion of the title. The hot tags will be shared by the manager every week and can be found in the search box;
Finally, the requirements of the preferred sellers are not high. In short, do a good job in the operation of the store, and the operation is relatively more refined, and then understand the selection requirements of the preferred sellers. I wish all sellers a big sale~~~~~~