There are big companies in every era
There are big companies in every era. These big companies were also small companies at the beginning. There are too many small companies. What makes some small companies develop into big companies later?
Era change and technological progress
Let me tell you a story first: IBM did not pay attention to microcomputers, which led to Microsoft's opportunity; and Microsoft's main microcomputers are actually desktop software, and now many software are Internet software (web software); another example is the current native mobile development. Technologies such as program cross-end eliminate most jobs. Of course, these transitions do not happen quickly, but need to be gradually replaced by long-term development, large companies gradually die out, and small companies gradually become large companies. What is the impetus behind this?
The emergence of a thing is often due to dissatisfaction with the status quo, and the same is true for the development of technology and the establishment of companies .
The above story seems to be a line composed of a series of things that I don’t want to do, but there is a line behind this line that does not appear randomly and irregularly, so the long-term path of large companies is to always follow Only by following this line can it remain evergreen.
User needs first
No matter how the era develops, the products of different eras ultimately serve people (only now do I understand the weight of the phrase "people-oriented"), so it is enough to study the ideas or products of different eras and the people at that time .
Think about this question first: Why do most market research data not reflect its authenticity, and will always exist now? Why do companies regardless of size have to do data burying, even if there are few users, even if the results can't explain anything (it can't be explained here, not useless because uselessness is also useful, and you can know that your current direction is wrong), the answer It is the above paragraph, all things appear to serve people, if you don’t know the user’s feedback, you can’t make those things, if others know and make those things, you will be eliminated ( here For example, in the early days, QQ mainly focused on the chat function and did not have a large share. However, it is known that a large part of users who use QQ are using the function of transferring files through data burying. Some functions are better optimized, so that QQ is more likely to have more users) The fact is also true, Pony has been using the products made by its own company in the early days, and once there is a problem, it will immediately ask engineers to change it.
big company challenge
In the early days, Pony and TX had so much energy to do these things because the company was not too big at that time, but now TX has many, many products, and Pony is powerless to experience and ask questions one by one.
Let's talk about why some large companies are mostly replaced by small companies in the later stage of development? Don't big companies realize it?
In fact, there are two pressures for large companies to face the changes of the times:
- One is how to deal with the external pressure of external technological changes;
- The other is the internal pressure caused by the previous successful experience of making successful products that cannot be reused, or even this old thinking may bring about worse decisions.
Just like the emergence of Internet software at that time, Microsoft not only had to face new technical problems, but also faced its own unfounded and wishful thinking. Coping with this change required dismantling his existing business model and building a new one
Aware of this change, it is necessary to do a lot of social questionnaire surveys and really go offline to experience users and even become users, and to identify which things are recognized by users and which are not recognized by users (this is okay, if users The scariest thing is to have no hope at all). If you are a service provider, you have to interview what the challenges and challenges of this era are for this industry; if you are a product manager, you have to interview what is the real feedback of users using this product...
识别到这些问题（从一些数据上其实可以看出你们已经在走下滑线了，这时候大规模的调查和访谈也会出现。因为对于变化保持敏感才有可能长久发展）之后，往往问题结果大部分是不乐观的，对于这种挑战如何应对呢？
如何破局
如何破局，作者提到的是合作，打不过就加入是一种方法，是否还有其他的方法呢？
不清楚，这是基于我目前的认知不可能得出来的结论。总之宗旨就是用户第一，以人为本才有可能长久发展。
一些敏锐的创业者可能已经从现实生活中很早的就感受到了这种变化，因此大批的小公司也会如雨点般出现，试图互相平分着以前霸主的地位，一起啃食着那位霸主的残骸（突然想到一鲸落万物生）。如何打好这场战呢？大公司虽说反应迟钝但是积累下来的资源和独有的份额优势依然不可小觑。
小公司的机会
首先就是要识别目前群体客户（这里有个现实是 有钱的客户倾向于更贵的选择，即使便宜的选择更符合他们的需要，他们也不会买），如果你连你的定位都定错了的话那么你必定失败。
人生也是如此，不管什么阶段都要有一个一两年内的规划和定位
不要试图和大公司争夺那些客户，你没有足够的精力和资源去对抗大公司，所以识别到目标客户人群，认清自己的优势劣势，静心做事，该来的客户总会来。
同样 用于没有完美的技术有的只是能够很好的解决当前时代当前阶段最好的技术。
一个事物的成功看似没有章法其实用心观察这个时代就是最好的章法。
这些道理适用于所有领域，比如思维结构从文件夹转变为便签；原生开发转变为跨端。
总结
时代发展的规律同样也适用于个体
如今各行各业都处于焦虑之中，但是时代不可能总是美好的，幸与不幸是相对的，在更大的困难面前也意味着更大的机遇，祝愿我们每个人都能在这个时代找到专属自己的幸，践行自己的幸。如今时代大部分人的不幸又何尝不是另一个纬度上的幸呢？哈哈，祝大家开心