March is a marketing month that every enterprise will never miss. Women's Day, Arbor Day, and 315 are all hot spots every year, and it is also the moment when traffic gathers and explodes.
In order to help everyone do a good job in chasing the trend in March, Xiaoma will sort out the marketing directions of various industries for you, and guide you in a basic direction of event theme planning. Let's take a look!
The article includes four festivals: Women's Day, Arbor Day, 315 and Spring Equinox.
March 8th Women's Day
Keywords: Goddess, queen, shopping, promotion, favorite fans
Industry Marketing Advice
1. Gifts and flowers
Merchants can choose a single flower for low-price drainage activities, and at the same time set up a gift coupon package through "Payment is polite" to attract customers to place a second order.
2. Catering
Launched preferential packages with the theme of "Goddess Catering", and issued exclusive festival coupons or discount benefits to girls who ate in stores or placed orders online on the same day, so as to facilitate conversion and stimulate secondary consumption.
3. Beauty and skin care
You can design holiday exclusive suits or directly launch new ones, match with full holiday gifts/full discounts, and promote customers to place orders; after customers place orders, they can also guide customers to pay attention to exclusive skin experts, recommend products for customers in a targeted manner, and be a good private domain customer retain.
4. Cosmo Lady
According to hot topics such as "beautiful rejuvenation", it is possible to launch goddess packages such as hairdressing, beauty, manicure, and eyelashes through marketing methods such as bargaining and group joining.
5. Hotel tourism
With the theme of Goddess Festival, short-term travel routes and hotel stay package activities are launched; or two people travel together, women are free, and small benefits such as flowers for women are added.
6. Food and drink
It mainly promotes women's health and health foods, such as bird's nest, donkey-hide gelatin, honey, vitamins, etc. Registered members can enjoy exclusive discounts and give experience gift box repurchase coupons.
7. Daily necessities
Such merchants can carry out multi-level discount activities for products that women just need, such as sanitary napkins, paper towels, wet wipes, etc., buy more and get more discounts, and guide customers to stock up on goods with substantial discounts, effectively increasing the unit price of customers.
8. Clothing accessories
Merchants can release dressing tutorials on major platforms around the theme of spring dressing, and can also use live broadcasts to sell goods while sharing, and cooperate with large exclusive coupons to attract customers to place orders for consumption.
9. Local life/supermarket convenience
On the day of the event, you can display the key products in the store, and at the same time set up female customers who spend 38 yuan or more, and can present a flower with the shopping receipt.
Arbor Day on March 12
Keywords: earth, green environmental protection, energy saving, public welfare
Industry Marketing Advice:
1. Daily necessities
Publish tweets on the official account, mainly promoting green and environmentally friendly products, and set up environmental protection quiz activities through the "answering lottery" to attract customers to participate.
2. Education and training/books and stationery
Such merchants can set up the main venue for the event around the theme of "Ten years of trees and a hundred years of cultivation of people", mainly promote teaching auxiliary products and stationery sets, and at the same time attract registered members to enjoy exclusive discounts, and guide parents to make long-term investments for their children's learning and growth.
3. All categories
You can design exquisite event or atmosphere posters with themes of forest, nature, green, etc., and increase brand exposure through the brand logo and drainage QR code on the posters.
March 15th Consumer Rights Day
Keywords: 315 party, consumer rights, product quality
Industry Marketing Advice:
1. All categories
Create promotional activities with the theme of "315 Safe Shopping" through the theme of making festivals, and make festival posters, H5, graphic and text publicity around the topic; post and push publicity on WeChat public accounts or mini programs, and conduct a wave of quality purchases;
2. Hotel tourism
With the theme of "Consumers, Buy with Confidence", various brand merchants use marketing tools such as group buying and bargaining to launch integrity 315 experience packages.
3. Household appliances
With the theme of gratitude and feedback, we will give gratitude and honesty feedback through [lottery] to provide users with benefits. The prizes can be used as consumption discount coupons to guide users to consume.
Kind tips
✔ Check the copy of the product details page to see if there are absolute words that violate the advertising law and optimize them in time
✔ Check the information settings such as the original price of the product and the preferential price to avoid complaints caused by price issues
✔ Pay attention to the quality of customer service, discover potential customer complaints in a timely manner and deal with them in a timely manner
March 21 Vernal Equinox
Keywords: spring, vitality, vigor, outing, outdoor
Industry Marketing Advice:
1. Tea and alcohol
Such merchants can mainly promote new tea gift boxes, create an atmosphere where high-quality tea resources are scarce, make tea reservations before tomorrow, use the deposit expansion method to target customers who need new tastes and gifts, and at the same time use tea bags as gifts to attract customers to join the group and gain a lot. Wave private fans.
2. Clothing, shoes and bags/outdoor sports
Merchants can promote trendy new products or sports suits, set up a "second kill" area to stimulate consumption, and guide users to receive exclusive membership cards to do a good job in membership retention.
3. Hotel tourism
Launched a spring travel package, with one-stop services for train tickets, hotels, and catering, and used games such as group joining and price bargaining to attract newcomers.