"Welcome everyone to come to the new world with Shushuo Story, and play an infinite game with AI pervasive scenes with us." Xu Yabo, founder and CEO of Shushuo Story, at the 6th D3 Intelligent Marketing Summit of Shushuo Story The doctor brought the theme sharing of "REMIX - Reconstruction·Connection·Evolution", focusing on "What are the new possibilities in the AGI era opened by ChatGPT", how technology drives business intelligence in a complex market environment and a huge wave of AI Refactor and evolve.
◎Dr. Xu Yabo, Founder and CEO of Shushuo Story
Before Dr. Xu Yabo came on stage, there was a mysterious guest—the virtual person of Arber. The avatar has a high degree of similarity from image to voice, just like the sentence in the video said, "I am standing in front of you, how can I determine whether my face is real or virtual, and how can I distinguish my voice, whether it is a human voice or an algorithm?" ", the era of Yuan clone is worth looking forward to.
In the entire speech PPT, except for the brand pictures, other pictures are intelligently generated by AI, from MidJourney, which is popular all over the world, and Baidu Wenxin Yiyan just released in mid-March.
The following is the transcript of Dr. Xu's speech:
This wave of AI is completely different, and it really affects the productivity of everyone around us. Office released Copilot, and Adobe is also internally testing Firefly. AI has come to Office, which we use every day, and has come to every picture. How we should face this era is a problem for each of us.
In the face of this huge wave of AI and the complex market environment, we also asked ChatGPT to help us with ideas, and finally concluded three sentences:
Embrace Uncertainty
Become Certainty
Create Possibility
There are new things emerging every day, so we have to embrace uncertainty and strive to be a part of certainty in it, and on this basis, create more possibilities.
From an industry perspective, what already has certainty is AGI general artificial intelligence. When we do a science, its direction is multi-directional, we have to explore slowly, in the dark we have to find a bright road, but when someone tells you that this road will definitely go through, it is nothing more than investing money , computing power, data, and high-quality engineers, this matter becomes very certain.
Specifically, AGI has certainty on both the business side and the technology side:
On the commercial side, it can be compared to search engines and all content creation, allowing ordinary people to use AI to take off quickly.
On the technical side, what is the technical principle of ChatGPT? In fact, it is to complete general education (pre-training), professional education (instruction fine-tuning), and finally understand social rules (incentive model), and become an AI that can be applied in the world. Coupled with data and prompt engineering, humans can ask questions to machines very well, and machines can respond to various problems.
People who do AI basically like "Three-Body Problem". The constant era is the day when the sun never sets. We have entered the AI constant era. What we have to do is to constantly "refactor" ourselves to obtain "evolution" under the AI sun. , which is today's topic.
Specifically, the real trend in 2023 is REMIX refactoring . All the elements on the basic business intelligence section are in place. What we need to do today is to unleash our creativity like children playing with Lego, keep exploring without setting boundaries, and keep organizing new capabilities to form the X of REMIX. This X is the variable brought to the future by the accumulation of the past, and it is the infinite possibility that the development of AI technology has brought to the world today. The work of digital storytelling is to combine the three core elements of data, algorithms, and scenarios, follow the trend of the times, and gradually promote enterprises to move towards real business intelligence.
Product innovation AI assistant
We are working on a product innovation bot. By chatting, we can let it help you come up with ideas and data analysis, and then call AI to help make product models, and integrate AI into the product innovation workflow. .
Marketing investment AI actuary
The problem of "I don't know where the advertising costs are wasted" that has plagued me for many years can be solved. Collect all the historical delivery data, use the AMAA model to attribute multi-dimensional complex scenarios, and use AI for budget allocation and dynamic adjustment. Where is the highest return on placement? Which accounts have more potential and are worth choosing? What kind of delivery are competing products doing? Hand over these problems to AI for actuarial calculation, and use models to solve problems.
In addition to these two cases, there are infinite scenarios in the business world that can be "reconstructed" and "evolved" with big data and AI in this way. So, what is the end result?
At the second D3 conference in 2018, I talked about a concept that the end result of all digital transformations is that every enterprise should have a corporate brain + countless smart terminals. Today, the PPT format has become cooler, but the content is the same.
At the management level, a machine brain continuously collects all information from top to bottom, from the inside to the outside, and promotes all kinds of decision-making to become more scientific. This is the corporate brain, and its core is Data and AI.
On the employee side, each department has its own smart terminal to help everyone work better through various BOTs. The market BOT reminds the market trend every day and what hot spots can be pursued; the channel BOT helps plan the location layout of the first-tier, second-tier, third-tier and fourth-tier cities, and helps promoters interact with consumers; the administration should also have a BOT to help understand employees Which ones are satisfactory and which ones are not, and how to do better constantly.
We will definitely usher in a world of corporate brains + smart terminals, arming the brain with intelligence to make us smarter and make more sensible decisions; arming every employee with intelligence to release energy to do really important things.
The speeches at the forefront of AI attracted the attention of many big names from Internet platforms, big data, well-known brands, investment circles and other industries. The scene was crowded and extremely hot.
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