Over the years, Whale Technology has been committed to pursuing a comprehensive, multi-dimensional, open, and innovative employee experience, and has made continuous efforts and practices to follow the trend of the times to create a welfare experience that is more in line with current employee expectations, and to improve efficiency and experience through digital technology tools. Provide Humanized and personalized employee care and welfare measures, pursuing a workplace environment that is healthy, safe, inclusive and symbiotic, and fair and just.
With its self-developed comprehensive cultural operation platform WHALE SELECT, Whale Technology won two awards, the "2022 Employee Welfare Experience Award" and the "2022 Digital Employee Experience Practice Award" at the 2022 Employee Experience China Summit hosted by the Employee Experience Research Institute and HRTech China.
2022 Employee Benefits Experience Award
2022 Digital Employee Experience Practice Award
The "WHALE SELECT" platform adopts a mobile e-commerce design. Through the integration of internal and external resources, it carries a variety of products and meets multi-scenario applications; operates characteristic cultural events based on platform functions to promote the implementation of employee experience in the organization.
PART 0 1 This employee welfare platform "looks like this"
Whale Technology Welfare Shop-WHALE SELECT is a one-stop full-scenario employee welfare platform, which highly aggregates high-quality resources in multiple fields such as clothing, food, housing and transportation, and provides enterprises with e-commerce shopping, festival benefits, Internet rights, electronic card coupons, business gifts, and office consumables , transportation, cultural construction and other multi-dimensional full-scenario service modules, and focus on factors such as employee welfare quality, logistics visualization, procurement convenience, procurement platform services, etc. In terms of stickiness, focus on forming the platform's competitive barriers, so as to meet the convenient one-stop purchase needs of the employee welfare platform.
(1) Service level
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Category coverage
Electronic 3C: including 3C equipment, 3C accessories, 3C trendy toys, etc.;
Quality life: including healthy life, cleaning and care, household items, kitchen items, office routine, luggage storage, etc.;
Food and water: including beverages, snacks and coffee breaks, etc.;
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Coupon gift
Electronic coupons: including Tmall Supermarket, Hema, JD.com, Wal-Mart, Starbucks, Meituan, Didi, Taopiaopiao, etc.;
Business gifts: including gift boxes, tea gift boxes, study gift boxes, etc.;
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Customized service
Whale selection peripherals: including clothing, dolls/figures, badges, stickers/postcards, office cultural creations, etc.;
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Internet rights
Software rights and interests: including video platform members, novel platform members, gourmet platform members, sports platform members, etc.
(2) Functional level
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system side
Internet system architecture: ensure the flexibility and scalability of the system architecture, meet the performance processing requirements under massive business and large concurrent data; realize the separation of applications and data, realize dynamic horizontal expansion, and unified management and control of system core services.
Micro-service: Introduce a micro-service architecture, support multi-tenants, and fast scaling to meet the needs of supporting welfare platforms, and realize rapid combination services, personalized business expansion, and flexible business adaptation. Through grayscale release, seamless and visualized one-click deployment and application upgrade, version iteration and load balancing are realized for the application system.
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business side
Convenient ordering at the front desk: Focusing on customer perception and adopting an Internet-based operation mode, it provides intelligent services with intelligent search and humanized information prompts.
Systematic background processing: With commodities and orders as the core, it runs through the front and backstage, carrying the ability to process commodities and orders throughout the process. Realize the intensive management of omni-channel products and orders, realize automatic synchronization of products, coordinate order assignment, automatic production and fast delivery.
Full business process automation: Through the workflow engine, settlement engine and data mining tools, the full business process automation from budget to execution, order realization to data tracking, from settlement and reconciliation to data analysis and forecasting is realized.
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data side
Integrated data governance system: 4One data middle platform with its own characteristics, namely OneData (unified data), OneID+ (unified view), OneService (unified service) and OneOpt (unified operation and maintenance).
Open data intelligent service: Build intelligent data access tools to provide business departments with a one-stop data access workbench to efficiently and conveniently support complex, precise, and personalized data access needs. Build a big data mining platform, run through the entire big data value chain such as data acquisition and storage, data integration, data mining, and data applications, and provide easy-to-use, stable, safe, scalable, mature, and complete analysis environment.
(3) Content level
Different from the passive operation of ordinary employee welfare platforms, Haojing Technology Store takes advantage of its own operations, introduces the operation mode of the Internet e-commerce platform, opens up the commodity management system of upstream suppliers, and records and analyzes commodity sales and price fluctuations. Carry out daily marketing activities to bring platform-side benefits to corporate employees.
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Marketing activities
Carry out marketing activities for products with lower prices in recent hot-selling categories. Through the display of high-exposure advertising spaces, users can quickly understand the high-priced products on the platform and solve the problem of comparing a large number of products on the e-commerce platform.
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fashion grass
Starting from "consumer content", high-quality product introductions and user evaluation displays are carried out for hot-selling items, reducing the time for users with unclear welfare needs or the same needs to choose products, and improving user experience.
(4) Management level
Different from the passive operation of ordinary employee welfare platforms, Haojing Technology Welfare Shop takes advantage of its own operation, introduces the operation mode of Internet e-commerce platform, opens up the commodity management system of upstream suppliers, and records and analyzes commodity sales and price fluctuations. The platform carries out daily marketing activities to bring platform-side benefits to corporate employees.
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Turning parts into wholes—centralization of decentralized procurement
The centralized procurement department of the enterprise manages the introduction of materials in a centralized manner, and the procurement right is transferred upwards; grassroots business personnel purchase independently on demand within the budget, and the right to choose is delegated.
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Continuous competition - market competition system
Improve the supplier access, evaluation and exit mechanism, and use management methods such as five-star ratings, bottom elimination, and tiered prices to promote the continued operation and competition of suppliers.
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Sunshine and transparency—purchasing transactions are made public
The order can be traced, the process can be audited, the result can be viewed, the effect can be evaluated, and the service can be measured. The whole procurement process is open to achieve "sunshine, efficient and transparent" procurement.
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Assisted decision-making - real-time big data analysis
Carry out real-time big data analysis for multiple information such as massive materials, suppliers, consumer units, orders, accounts, inventory, settlement, etc., to assist management in decision-making.
The Internet e-commerce platform has brought a lot of mature resources to the employee welfare platform, and the employee welfare platform has also developed rapidly. In the future, how the employee welfare platform will embark on a path that begins with e-commerce and ends with welfare. Welfare innovation will be the key to welfare. A mountain that cannot be bypassed by various platforms in the industry.
PART 0 2 "What kind of benefits do your employees want"
As the new generation of young employees gradually become the main force in the workplace, the old, middle and young generations have their own mainstream welfare demands. The post-70s and post-80s have a stable family business and prefer household practical items. The post-90s and post-95s pay more attention to welfare. Leisure and fun, the post-00s obviously have higher requirements for customized and innovative welfare products, and different welfare propositions have become increasingly obvious.
(1) Simple and low-key practical style
Food is the most important thing in the name, and grain, oil, rice and noodles pursue health;
An apple a day keeps the doctor away;
Fight for freshness, buy seasonal fresh products as you like;
(2) Perfect and picky living home
Life cannot be sloppy, and nut snacks are always accompanied;
The appearance is economical, and beauty and personal care are a must;
Consumption upgrades, life services are more convenient;
(3) Experience-oriented big players
The quality declaration is paramount, and "Internet celebrity" products are always with you;
Trendy play out of the circle, blind box benefits are even more surprising;
Born for travel, not one for performances and movies;
(4) Life-saving coffee that cherishes life like gold
Health is precious, and health care products are better;
Daily physical examination to help check your health.
The concept of flexible benefits has become more popular. Nearly 80% of the companies are aware of various employee benefit platforms that can implement flexible policies. Only 24.5% of companies have adopted them. Most companies are still waiting to see, but more than half of the companies It is stated that the deployment of flexible benefits will be completed in the next two years. How to choose a cooperative employee benefit platform will be the top priority for half of the enterprises to implement the flexible benefit policy.
PART 0 3 "Trends" for future development of employee benefit platforms
(1) Welfare business development
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Cultural and Creative
People's pursuit of spiritual culture and quality life is constantly improving. On the basis of traditional welfare categories, the demand for cultural and cultural and creative welfare products (movie tickets, performance tickets, IP joint names, etc.) is expanding. We will continue to develop this Type cooperation supplier.
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Product Experience
In the past employee benefits exchange, employees are more willing to exchange safe products that have been used, because the return of welfare products is relatively troublesome, especially in the case of products that have been used. In the future, we will introduce a small amount of product trial packs and Commodity trial mechanism. Reduce the trial and error cost of employee benefit exchange and improve the benefit exchange experience.
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Insurance and Finance
At the present stage, when enterprises implement insurance benefits, one or more types of insurance items are fixed for employees. Employees have no right to choose. In the future, the welfare platform will introduce insurance welfare products and assign the right to choose to individual employees. Employees can choose It is more humane to choose the type of insurance you need.
(2) Upgrading of technical capabilities
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Switch to SaaS
With the help of SaaS technology, the welfare management platform organically combines software and services, connects with the customer's own system API, completes the interaction of enterprise employee information data, realizes information data synchronization, and directly embeds the welfare module into the SaaS platform to facilitate unified management of enterprises Employee information and benefits distribution.
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Interoperability
Get through the enterprise OA and employee information data, realize the mixed payment method of welfare points and employee wages, and increase the purchase limit of welfare points.
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Commercialized
Comparing with the "Xu Zan" on the Internet, it provides individuals and small and medium-sized enterprises with the ability to quickly open stores, realizes self-registration of merchants, intelligent audit in the background, and provides merchants with commodities and supply sources, enabling merchants to quickly open stores, one-click decoration, and quickly put products on shelves .
(3) Deepen cooperation space
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Platform access
In addition to the diversification of welfare categories and the intelligentization of service platforms, digging deeper into the service space from multiple perspectives is another development direction for optimizing the quality of welfare projects. Carry out in-depth cooperation with platforms such as enterprise management cloud services and payment in similar scenarios (DingTalk, Alipay, WeChat, etc.), and create a three-dimensional ecological layout of welfare services through API, account docking, authority docking, etc., providing more customized and Refined welfare program.
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data tracking
Track and analyze the distribution of benefits from various dimensions, grow corporate benefit reports, adjust benefit strategies in a timely manner, and continuously optimize the direction of benefit investment to achieve a win-win situation for companies and employees.