Table of contents
1. Geographic social research on mobile Internet
2. Research on mobile Internet business models
(3) Research status and problems to be solved on this subject at home and abroad
1. The status quo of foreign research on second-hand transactions on campus
2. Domestic research status on second-hand transactions on campus
(4) Comments on the searched literature
3. Research content and methods
1. The significance of the subject (including the theoretical and practical significance of the subject)
(1) Theoretical significance
At present, the design of campus second-hand market trading APP at home and abroad is not deep enough, and similar campus APP products are not perfect enough, such as: platform function design is single, interface design is rough, and interactive experience is poor, so there is value in continuing research and design. Therefore, through the research design of this paper, the design and implementation of the campus second-hand market transaction APP can be further improved.
(2) Practical significance
In the current era of sharing economy, analyze the consumption characteristics of students, design interesting interactive sharing and idle transaction experience, improve the waste status of students' idle items, and promote the concept of green consumption.
1. Build a comprehensive trading platform for the utilization of campus idle resources to solve the problem of wasting idle resources.
2. Taking the student group with many idle resources as the main object of design, rationalizing resources and enriching campus culture.
3. Based on social benefits, change the unreasonable lifestyle of students and improve the use value of items.
4. From the perspective of students' life, research and design the campus second-hand market trading APP, satisfy the students' own interests, and design a more humanized interactive experience.
2. Literature review (including: 1. The origin and evolution process of the theory; 2. The research status and unresolved problems at home and abroad; 3. My own comments on the researched literature, etc.)
(1) The origin of the theory
1. Geographic social research on mobile Internet
Professor Sawant Singh mentioned the "Six Degrees of Separation Theory" by Friches Karlins in the big future. This theory believes that there will be no more than six people between any two people in the world. He believes that geographical social can have an impact on society, such as discovering nearby people, business models based on geographical social, virtual currency, online communities, etc.
2. Research on mobile Internet business models
Liang Xiaotao and Professor Wang Wenbin analyzed the mobile Internet business model in "Mobile Internet", and roughly divided the mobile Internet business model into five models: terminal + business integration, content, service, advertising, mobile e-commerce category.
(2) Evolution process
In the 1990s, with the rapid expansion of the Internet, from the old second-hand trading market to the current Internet second-hand trading platform, domestic e-commerce has just emerged, and various online stores, shopping malls, and online specialty stores have emerged rapidly and gradually developed. From large, medium and small cities, and even villages, a new era of online shopping has been ushered in. At the beginning of the 21st century, more and more e-commerce platforms developed, such as: Taobao, Jingdong, Alibaba, etc., which greatly enriched people's shopping methods, and then various trading platforms for idle items were launched one after another, such as: salted fish, transfer Zhuan, 58 City, etc., which also include mobile applications for campuses.
(3) Research status and problems to be solved on this subject at home and abroad
1. The status quo of foreign research on second-hand transactions on campus
In these European countries such as Britain and France, nearly 1/4 of the total business volume comes from e-commerce; in the United States, the proportion is as high as 1/3, or even more; The development of idle item trading is relatively mature. Typical second-hand trading platforms include: Amazon Student APP, Offer Up, Mercar, etc., and are good at turning a single idle item into an interesting interactive process, attracting users to continue to use it, improving Software Utilization. Solomon, a famous American consumer behaviorist, believes that many lifestyles that change consumer behavior are driven by young consumers, and the ability of students to shop online and consume daily cannot be underestimated.
2. Domestic research status on second-hand transactions on campus
my country's second-hand market has been developed for many years. Li Shaowei, Li Hongyu, and Xu Gang expounded the advantages and disadvantages of campus e-commerce and how to develop campus e-commerce in the journal "Design and Construction of Campus E-commerce Platform". According to the user research report of Taobao mobile platform, more than 98% of people have idle items, and students account for the vast majority. The advantage of campus e-commerce lies in the excellent network environment. College students are the group with the highest proportion of Internet users, and they are also the group with relatively high quality Internet users. Stable consumer groups, college students have a high consumption level and are easy to accept new things. There is a huge market for second-hand transactions, and there is also a huge market for second-hand transactions on campus. At the same time, second-hand transactions not only promote the recycling of idle items to avoid waste of resources, but also avoid environmental pollution caused by excessive second-hand commodities.
3. Problems to be solved
The exchange of idle items on campus is not timely, and the management of idle items is not perfect. Only a few students trade, and most students fail to sort out idle items in time and miss the trading time. They can only continue to idle or discard idle items. Students who need it spend more to buy new items because they can't find channels, which leads to a serious waste of resources and a burden on the campus environment.
(4) Comments on the searched literature
The design and research of campus second-hand idle goods trading APP is a problem that cannot be ignored under the historical conditions of the rapid development of Internet technology, the popularization of e-commerce and the promotion of the reuse of cultural and ecological resources in recent years. In the referenced literature, Zhao Yanan believes that in terms of second-hand transactions of idle items on domestic campuses, only a small number of students have traded idle items, and the others either suffer from the lack of a reasonable transaction management system or the lack of reasonable transaction channels . Wu Wenqin believes that especially in the beginning of the school season, students' consumption psychology is immature, and they are prone to impulsive consumption, resulting in many idle items. Therefore, Luo Zhimin believes that it is necessary to develop an app for the second-hand trading of idle items that is used on campus. It can solve the waste of resources and promote the social scope of students. Scholars have made a detailed analysis of the campus second-hand trading platform from various aspects such as the background of the socio-economic environment, the background of the socio-political environment, and the background of the campus cultural environment. Judging from the information collected so far in this project, many scholars have conducted various researches on the design details of the campus second-hand trading platform. There are also flaws and deficiencies in these studies. For example, the user interaction experience is not well integrated into the system, resulting in a low number of users.
3. Research content and methods
(1) Subject research content
This project is to realize a powerful, interactive and friendly campus second-hand transaction APP. Realize the idle goods trading function using O2O mode. The whole system includes client and server, and is implemented with C/S structure. The client is an Android application written in JAVA language, and the server is a Web server built with Servlet+MySQL. Including registration and login, password verification, top navigation bar, bottom navigation bar, drop-down list box, ListView list, addition, deletion, modification and query of SQLite database, etc. Use Tomcat to build a server to realize data exchange between APP and server. You can publish idle items, and you can also collect and comment on idle items posted by other students. In the personal center, you can view your personal information, publish product information, favorite products, and change passwords. There are more than 15 UI interfaces. The main four packages are implemented: the activity package contains activities for registering, logging in, publishing products, and modifying information; the adapter package contains the adapters required by the list; the bean package is an entity class, mainly including users, students, products, Bookmark and comment on five entities; the util package contains database files that operate on the above five tables.
(2) Topic research methods
1. Qualitative method
① Literature analysis: Refer to relevant literature on the design and implementation of the campus second-hand trading platform. For the technical aspect of system design, different technologies are used in the reference literature to achieve similar functions.
②Case analysis: Combined with the second-hand transaction APPs in the current application mall, carry out a specific analysis of their system functions.
2. Quantitative method
① Data analysis: Combining the growth data of domestic and foreign second-hand trading platforms in recent years, the data volume of idle transactions in the campus has been analyzed, and there is still a broad space for the transaction of idle items on campus.
② Model analysis: Comprehensive analysis of user groups, idle items, market environment, etc.
The analysis uses Android Studio to design and practice the system.
4. Research schedule
5. List of main references
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[6] Cai Murong. Campus-oriented Idle Items Trading APP Design [D]. Southeast University, 2017.
[7] Wang Jing. Research on the interface design of campus idle items trading applet based on user experience [D]. Jiangsu University, 2020. DOI: 10.27170/d.cnki.gjsuu.2020.000515.
[8] Zhao Yanan. Interface design of campus free trading platform based on "Internet +" [D]. Dalian University of Technology, 2018. DOI: 10.26992/d.cnki.gdlqc.2018.000195.
[9] Wu Wenqin. Excellent quality, old value [D]. South Central University for Nationalities, 2019.
[10] Luo Zhimin. Design and Implementation of SHC-Based Campus Second-Hand Trading APP [D]. Nanchang University, 2018.
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[12] Ma Shihao, Yu Youwen, Jiang Mei. On the Security of Campus Second-hand Trading Platforms in the New Era——Taking Hunan First Normal University as an Example [J]. Modern Business, 2021(25): 19-21. DOI: 10.14097/ j.cnki.5392/ 2021.25.006.
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