Last week, I participated in the GMIC 2011 Global Mobile Internet Conference hosted by the Great Wall Club (full name: Global Mobile Internet Business Platform Great Wall Club ) and co-organized by CSDN (including the developer planet branch venue in charge of CSDN). If you want to ask me how I feel, I can talk about three levels.
The first level, like many industry conferences, is a gathering of elites in the field of mobile applications and wealth, just like the farmers’ fairs in the old days. The facilities, transaction forms, and personnel backgrounds are different, but the theme is the same - how to get more benefits. The scale of GMIC2011 is high enough, with thousands of viewers. The participating manufacturers and guests cover all levels of the global mobile industry chain, and enjoy a high reputation in the industry, such as Korea Sk , France Orange and other operators; Japan's top mobile Internet companies Gree , DeNA , Mix ; VC giant Atomico , etc.; and game and software developers of Angry Birds, Plants vs. Zombies, and Navteq . As for China, Taobao, Sina, Baidu, China Mobile, etc., anyway you can think of, have come to show their faces.
Let's talk about the organizer behind the " Global Mobile Internet Business Platform Great Wall Club". The chairman is Lei Jun, who we are familiar with. I have heard their introduction about the Great Wall Club, and my understanding is that it is a high-end elite club in the mobile field, which gathers the world's top CEOs and investors, regularly organizes dinners, industry inspections, salons, conferences (such as GMIC2011 ) and other activities, making Everyone can exchange feelings, negotiate business, integrate resources , and look for opportunities.
So the definition of GMIC2011 can be as follows: a small group of people, smelling the opportunity of the mobile Internet, set up a club and held a meeting to integrate resources; at the same time, in-depth research found that the background of this small group of people was basically in China in the past. The trendsetter in the past in the history of IT development - old wine in new bottles.
On the second level, we continue to think deeply through the eyes of this small group of people, and we are entering a new era. Mobile Internet era? This is quite true, but it is certainly nonsense. When a word summarizes an era, the word itself contains opportunities. If it was said to enter the "mobile Internet era" a few years ago, it would be the first to obtain development opportunities. For example, if Microsoft agreed with this term in 2000 , there must be no such thing as Apple now. But now the whole planet recognizes the "mobile Internet", so we need to further search for a more specific vocabulary. The understanding of this vocabulary will determine your future opportunities in the "big mobile era". This new vocabulary is "fragmented application".
The characteristic of mobile applications is that the portability of software applications and services is more closely tied to the person, so "anytime, anywhere application" has become a major feature. And this kind of anytime, anywhere, brews the soil for the birth of "fragmented applications".
Fragmentation has two directions: 1. The types of mobile applications are fragmented and satisfy the "long tail theory"; 2. The time of mobile applications is often fragmented.
At the GMIC 2011 conference, many mobile applications displayed were all related to "fragmented applications". When waiting for a flight at the airport on a business trip, you took out your iPad to play games for a few minutes; And when you go to the restaurant to eat, you can use LBS to "check in" by the way. If you find that the food gives you an extra surprise, you can send a tweet and recommend it to your good friends... These small apps all happen in your "fragmentation" in time.
The third level, everyone's desire to create wealth and start a business displayed in GMIC 2011 is a microcosm of this era. With such enthusiasm, one can even feel a kind of spiritual impoverishment and panic... Of course, this is far from the truth. In order to get down to business, I need to dig out the philosophical connotation of "fragmentation": it represents a kind of division, brewing "change". It is a force that subverts old things and builds a new order.
Therefore, once the success of mobile applications depends on "fragmentation", it means that the old world of the IT industry has changed, and it means that you, an ordinary developer, start to have a path to Rome.
The above uses the "fragmentation" method, and I have written a few points about my "fragmented application" perception after participating in GMIC 2011. Regarding the systematic and complete thinking of this direction, I will detail it in the "Programmer" magazine in June 2011 . Interpretation, welcome to discuss.