If a start-up company wants to enter the international market, what kind of technical and resource support is needed? What kind of enterprise can help entrepreneurs realize their dreams?
A company that writes innovation into its DNA
In 1994, an online bookstore founded by Jeff Bezos was born. At that time, few people would have imagined that this bookstore, which was later named "Amazon", would now grow into a company with a strong presence in e-commerce, e-book readers, streaming media, cloud computing, big data, artificial intelligence and other fields. One of the best in the world's top companies.
In 2006, a 57-person team under Amazon founded Amazon Cloud Technology under the leadership of Andy Jassy, which has since created a new era of cloud computing. Today, 16 years later, cloud computing technology has not only helped countless companies in various industries around the world to achieve business reshaping and innovation on the cloud, but also helped many start-ups to have the ability to challenge giant companies in their respective segments. possible. In the traditional enterprise form in the past, this kind of situation is unimaginable at all.
"Start-ups are not only business for us, but also feelings. Amazon's own growth path is a process of continuous innovation and breakthrough. We have explored many new businesses, made many products that never existed, and subverted A lot of industries.” said Zhang Wenyi, vice president of Amazon Global and executive director of Amazon Cloud Technology Greater China.
Building a community of women entrepreneurs
Recently, the media event "Cloud Creation 'Her Future'" organized by Amazon Cloud Technology was held in Beijing. At the event site, Amazon Cloud Technology officially announced the launch of a new female entrepreneur community project, which aims to create a long-term communication platform for female entrepreneurs in various fields, and help female entrepreneurs in the community realize resource sharing, mutual assistance and co-creation, and empowerment Long-term development of female entrepreneurs.
[Amazon Cloud Technology Cloud Creation "Her Future" event site]
"Today's entrepreneurs may be future unicorns. Whether it's Uber and Netflix abroad, or iQiyi and Ctrip in China, these well-known companies were once start-ups and important customers of Amazon Cloud Technology. In the process of digital transformation in all walks of life, start-ups are also required to continuously inject "fresh blood" to provide new solutions and build a new ecosystem." Zhang Wenyi said, "Amazon cloud technology has been established since its inception. There is a vision, that is to enable all entrepreneurs to obtain the same advanced infrastructure as large enterprises no matter when and where, even if they are only in the dormitory or garage, and to realize their own innovation at a very low cost. Hope in With the help of Amazon cloud technology, all start-ups have the opportunity to become the 'giants' of tomorrow."
With the advent of the digital age, more and more women are making unremitting efforts to realize their personal values and life dreams. The white paper "Equal Development and Sharing: The Development and Progress of Women's Causes in the 70 Years of New China" shows that the proportion of Chinese women's entrepreneurship in the field of science and technology has reached 55%, and more and more outstanding female entrepreneurs have emerged. The "Female Entrepreneurs Community" launched this time is another innovative measure in Amazon's long-term empowerment mechanism for cloud technology start-ups. It is reported that the flagship project "Female Entrepreneurship Acceleration Camp" under the community will be launched in the second quarter of 2022. At that time, Amazon Cloud Technology will share Amazon's innovation culture and innovation methods, and invite experts in related fields to share industry insights and technical know-how to help female entrepreneurs accelerate business innovation and development. Female entrepreneurs can also learn about their experiences and lessons in the development process through visits and exchanges among community member companies. In the future, Amazon Cloud Technology will also launch more diverse projects in the female entrepreneur community, further strengthen communication among community members, and help female entrepreneurs unleash more potential.
Cloud Computing Empowering Entrepreneurs
Zhang Wenyi pointed out that for the vast number of entrepreneurs, cloud computing is a technology that is born to serve start-ups.
1. The flexibility and on-demand payment of cloud computing can greatly reduce the innovation cost of start-ups;
2. The flexibility of cloud computing enables growing companies to choose services according to their actual needs at different stages of development, especially suitable for start-ups with rapid business growth;
3. Cloud computing has lowered the threshold for the application of new technologies, leveled the technological starting line for start-ups and large enterprises, and thus empowered the rapid innovation of start-ups;
4. Amazon cloud technology covers the global infrastructure and security compliance practices, and also provides the best technical bridge for the global development of start-ups.
【Amazon Global Vice President, Amazon Cloud Technology Greater China Executive Director Zhang Wenyi】
As the pioneer and leader of the global cloud computing industry, Amazon Cloud Technology has supported hundreds of thousands of start-ups around the world. In 2020 alone, Amazon cloud technology has provided start-ups with cloud computing resources worth more than $1 billion.
As one of the early customers of Amazon Cloud Technology in China, Papaya Mobile has seen the ability of cloud technology to help enterprises develop their business rapidly in the early days of their business. By using the infrastructure of Amazon cloud technology, Papaya Mobile's business quickly spread across the global market, and achieved "being in the country, telemetry overseas".
Comprehensive support for the development of start-ups
While providing technical support for business development to start-ups, Amazon Cloud Technology is also providing empowerment to start-ups through a series of mechanisms. These mechanisms include the Cloud Entrepreneurship Program to help lower the threshold for start-ups to go to the cloud, the start-up migration project to help start-ups quickly complete data migration, the innovation culture workshop to help start-ups complete corporate management and cultural construction, and the Enterprise Connection project to connect with large enterprises etc.
In addition, in terms of helping startups connect with Amazon's global business system, Amazon Cloud Technology has also been constantly exploring new opportunities, including helping them expand faster through Amazon's e-commerce platform, advertising business, games, and smart voice assistant Alexa. global business.
"Amazon Cloud Technology has established start-up ecology and investment business development teams globally and locally, and has gathered a large number of talents who focus on different industries, have investment institutional backgrounds, or have entrepreneurial experience. We hope that through the launch of various enabling mechanisms, we will join hands with more Large enterprises and investment institutions help start-ups achieve faster, wider and further development." Zhang Wenyi said.
"Currently, less than 10% of the world's tens of billions of dollars in software companies come from China. This is a huge market opportunity for Chinese entrepreneurs. Cloud computing is just such a platform that can help start-ups succeed faster, not only greatly It reduces the start-up cost of SaaS start-ups, and helps them concentrate on their own professional fields, focus on subdivided industries and subdivided scenarios, help reduce delivery and customer purchase costs, and create more value for customers, thereby further Promote technological innovation and develop new applications." Hong Jing, founding partner of Gaocheng Capital, said, "Gaocheng Capital and Amazon Cloud Technology coincide with each other in helping the most promising start-up companies grow and succeed. .In addition to cooperation in cultural empowerment, we also hope to explore more post-investment empowerment opportunities in terms of technology, marketing and customer acquisition, and bring technology, service and resource support to invested companies at more levels.”
"Papaya Mobile chose Amazon Cloud Technology for three main reasons: First, the company hoped to be a global enterprise that faces the world and serves the world at the beginning of its establishment. Amazon Cloud Technology's global infrastructure can quickly help us realize business. Development and deployment; second, the low cost, flexibility, and pay-as-you-go characteristics of cloud computing lower the technical threshold and provide us with an ideal technical foundation; third, Amazon’s global business system, such as Amazon Advertising, is also helping us Achieve rapid global development and reach more customers." said Shen Si, founder of Papaya Mobile.
