In the tide of the digital economy, digital transformation is no longer an "elective course" for enterprises, but a "compulsory course" related to the survival and long-term development of enterprises. In the digital transformation of enterprises, state-owned enterprises, especially central enterprises, generally regard the digital transformation strategy as one of the important contents of business planning during the "14th Five-Year Plan" period, and digital capabilities have also become an important indicator for measuring the effectiveness of state-owned enterprise reform. The department is an important step in the digital transformation of the central enterprise group.
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The Necessity of Digital Transformation of Central Enterprise Groups
Digital transformation is to conform to the new round of technological revolution and industrial transformation trend, continuously deepen the application of cloud computing, big data, Internet of Things, artificial intelligence, blockchain and other new generation information technologies, stimulate the innovation-driven potential of data elements, and create and enhance the information age. The ability to survive and develop, accelerate business optimization and upgrading and innovative transformation, transform and upgrade traditional kinetic energy, cultivate new kinetic energy for development, create, deliver and acquire new value, and realize the process of transformation, upgrading, and innovative development.
As an important backbone and backbone of the national economy, the digital transformation of central enterprises has important strategic significance for national digital competitiveness and high-quality economic and social development.
First, from the perspective of the business fields of central enterprises, they are generally concentrated in key industries of national security and national economy and people's livelihood, including petroleum and petrochemical, electric power, national defense and military industry, aerospace, communication, transportation, mining, metallurgy, machinery, etc. Digital transformation is conducive to improving the security The supply capacity and quality of products will improve the overall efficiency and kinetic energy of the national economic operation;
Second, from the point of view of the position of central enterprises in the industrial chain, they are generally in the chain owner or industry dominant position. The digital transformation of central enterprises or subsidiaries not only has a demonstration effect on enterprises in the same business field, but also can greatly change the relationship with related enterprises through digital transformation. The interactive mode of cooperation forces upstream and downstream enterprises in the industrial chain to accelerate digital transformation, and ultimately achieve economic efficiency improvement and economic structure optimization;
Third, from the perspective of the technological strengths of central enterprises, central enterprises have the advantage of being the "source" in key core technology research, which is of great significance for improving my country's technological autonomy and empowering the digital transformation of other types of enterprises. Related technologies in new materials, new energy vehicles and other fields.
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Responsibilities of the informatization and digitalization department of the central enterprise group
The core of the digital transformation of traditional enterprises is people. If the concept of people is changed, the transformation will be half successful, and the same is true for central enterprises.
Many enterprises in the process of successful transformation, such as Mercedes-Benz and Suncorp, have established a digital department. Through this department, they can coordinate and solve the above three major gaps, and promote the progress of enterprise digital transformation.
The digital sector will play a leading role in this evolution. The main responsibilities of the digital department in this process are:
1. Sermons:
Help all other departments of the enterprise understand the role and trend of digitalization, and pave the way for the awareness of transformation. It can be said that the setting of the digital department is the leader of the digital transformation of other departments of central enterprises.
2. Empowerment:
Through system construction, training and exchanges, etc., the digital capabilities are endowed to various traditional departments, and the digital departments bring the vitality and capabilities of digital transformation to other departments in central enterprises.
3. Connection:
From the enterprise level, connecting various resources, methods, and technologies, the digital department will be a transformation dispatching center of traditional enterprises, and also a HUB connecting external resources and new technologies.
4. Explore:
Help enterprises explore in unknown fields and strategic directions.
5. Optimization:
Utilize new technologies and working methods to optimize traditional business processes.
In general, digital capabilities do not exist independently, and will run through all processes and business links of the enterprise, so the work of the digital department is also accompanied by every link of the traditional business department, from the market to customer marketing, from orders to Invoice collection. In the central enterprise groups dominated by traditional industries, it is necessary to understand this point in order to better realize digitalization.
The business indicators of traditional enterprises only include dimensions such as finance and assets. In the digital age, digitalization itself is also a manifestation of the competitiveness of enterprises. Enterprises should gradually quantify and index digital capabilities and include them in business indicators for assessment.
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Central enterprise group informatization and digitalization department structure
Referring to the cases of several successful companies in digital transformation, in large traditional companies, they generally implement digital transformation capabilities in three layers. Digital transformation is a matter for the entire enterprise, not just for the digital department. Therefore, there must be a coordinating layer at the executive level of the enterprise. It is recommended that each enterprise establish a digital committee to coordinate and promote the digital process from the top.
Therefore, the digital department of central enterprises can be divided into four levels:
Planning layer: top-level design, with a global view.
Implementation layer: With a full-featured team as the operating model, the implementation is carried out around the digital products one by one.
Capability layer: Build digitization-related capabilities to provide capability support for the implementation layer.
Resource layer: The digital department needs to connect other resources, such as traditional business, traditional IT, etc., so as to empower resources and become a capability layer
At this point, the digital organizational structure of the central enterprise group is ready to emerge. The following part is a typical setting reference:
1. Digitization Committee
This committee recommends that the person in charge of the central enterprise group be the chairman, and the heads of all business lines should be involved, so as to coordinate various resources and problems in the process of digital transformation in an all-round way.
2. Digital department management team
The digital department management team consists of the general manager and the heads of the three sub-centers, with as few people as possible.
3. Innovation and Planning Center
The main responsibilities of the Innovation and Planning Center are:
Innovation investment research: Responsible for trend research and investment strategies of innovative businesses
Strategic planning: Responsible for enterprise-level digital strategic planning
Project management: Responsible for the approval and supervision of various product projects
Enterprise architecture: consider and design the enterprise architecture from the enterprise level (application, data, security, technology, etc.)
4. Product and Operation Center
This center is dynamic and organized around enterprise digital products. It is recommended to form a full-featured team, from market and demand to design and development, and operation analysis, to improve internal communication efficiency.
5. Competence Center:
This is a capability building center, generally speaking, it can be divided into business capability and digital capability. The role of this center is to bring together the corresponding personnel, establish a capacity training and growth system, and provide capacity support for the previous centers.
However, there will also be some changes in the specific setting of the central enterprise group department. China National Nuclear Corporation in the figure below has set up a separate first-level digital department: the Ministry of Science and Technology Quality and Information Technology.
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summary
In the new era of scientific and technological revolution and the great development of the digital economy, the connotation of the integration of industrialization and industrialization is evolving. As pointed out in the report of the 19th National Congress of the Communist Party of China, "to promote the deep integration of the Internet, big data, artificial intelligence and the real economy", its direction is digitalization, Networked and intelligent. It is very necessary for central enterprise groups to set up digital and informatization departments, which can improve the organizational capabilities and comprehensive competitiveness of enterprise informatization, and can also help achieve the requirements of high-quality development and sustainable development.