In 2011, under the leadership of Mr. Steve Jobs, Apple launched an epoch-making product, the iphone4. It's so different from all the phones that came before it, it's minimalist, powerful, and in line with everyone's dream of the perfect phone.
So far the entire mobile industry has been reshuffled. The era of mobile Internet has also officially announced the arrival.
The Internet on the mobile side is so different that the industry has split it into separate fields, competing with the traditional Internet, each accounting for half of the country.
In the past five years alone, it has been difficult for you to see a professional attire, sitting in a Starbucks, using an Apple laptop, and looking at the front, but actually pretending to be on Taobao. Now everyone is bowing their heads, staring at the phone closely, swiping their fingers constantly.
The advent of the mobile Internet era has spawned a large number of emerging companies that have prospered through this. Most of these companies are start-up companies. With a genius idea, they get a start-up fund from angel investors, and they continue to burn money into a certain application to accumulate users, and hope that one day, they will be able to start. profit.
These Internet companies believe in the philosophy of Mr. Steve Jobs, advocate the minimalist style, and regard "Less is Better" as the standard.
In an era like the mobile Internet, the role of sites is completely ignored. This is an APP battlefield. Whether your main business is search engines, social networks, or online shopping malls, sorry, you must first be an app. The mobile terminal does not believe in the website, the APP is the king.
Another major feature of the mobile Internet is traffic sensitivity, which is mainly due to the fact that the development of mobile networks cannot keep up with the trend of the times, but I believe this problem will be solved in the near future.
The first is the problem of copycats. No matter what kind of emerging APP, once it attracts enough attention, it seems that it cannot escape the misfortune of being imitated by copycats and eventually disappearing from everyone. Of course, there is a reason why China's intellectual property protection is not enough, but to a greater extent, these emerging APPs are born from a new idea. However, the implementation is too simple, so that any small workshop can be implemented in a short period of time. Copy the entire disk. That is, the lack of a so-called "technical barrier".
At the same time, the emergence of dazzling APPs has also caused users to completely lose brand loyalty. If we look at two popular music apps, it is impossible to tell the difference between them, and they are all the same. The user chooses one of them at will, not because of liking or preference, but just a random choice. If new apps join this competition in the future, users will not hesitate to abandon old apps just for the sake of freshness. This phenomenon is rare in the Internet industry. It is difficult for users who browse Bilibili to like the moderate-looking Sohu video. Similarly, Sohu video users also find it difficult to endure the cute style of Bilibili. However, when it comes to the mobile client, this differentiated style is wiped out by the design idea of "Less is Better". Users have also completely lost their brand loyalty.
We have to go back to the phrase "Less is Better" again. If Less is really Better, why did the iMac, which advocated the minimalist style, be beaten all over by the Windows computer, and still can't turn over?
Another reason why the phone screen can't be too big is the backwardness of battery technology.
If users were asked to choose the most dissatisfied aspect of the smartphone, the battery life would definitely rank in the top three. The frailty of cell phone batteries has also turned smartphone users into “home-loving kids” – returning home to recharge every night. The functionality of smartphones is therefore greatly limited, and more powerful CPUs cannot be used because of excessive power consumption.
If we summarize these characteristics of these mobile devices, we will find that their constraints can be attributed to these two reasons:
• The phone function that cannot be omitted
• The battery technology needs to be improved
Less is just Less, Better is Better. There is no direct connection between Less and Better.
The emergence of Apple watch represents a change in the mobile Internet.
With the combination of "sub-machine" such as Apple Watch and iPhone, the mobile phone itself no longer needs to have the function of making calls, but the sub-machine such as watch is responsible for making calls or receiving notifications. This frees up the phone itself, which can get bigger, even bigger than the iPad. At the same time, it is still light and thin, and it will not feel heavy in the bag. This minipad has long proven.
I believe that in the near future, mobile phones will no longer need to worry about traffic. This is already a clear trend, no need to repeat it, anyone can see it.
Then there is the innovation of battery technology. The whole world is quietly waiting for the arrival of such a new invention. Only those who can bring about great innovations in battery technology are truly worthy of the title of "people who change the world".
By then, mobile phones would have screens as large as laptops, yet still be portable. You no longer need to worry about traffic problems, you can brush enough at a time. Battery technology has also come a long way, and charging once a week is no longer a dream.
In that era, do you still believe in the so-called Less is Better?
The Internet on the mobile side is so different that the industry has split it into separate fields, competing with the traditional Internet, each accounting for half of the country.
In the past five years alone, it has been difficult for you to see a professional attire, sitting in a Starbucks, using an Apple laptop, and looking at the front, but actually pretending to be on Taobao. Now everyone is bowing their heads, staring at the phone closely, swiping their fingers constantly.
The advent of the mobile Internet era has spawned a large number of emerging companies that have prospered through this. Most of these companies are start-up companies. With a genius idea, they get a start-up fund from angel investors, and they continue to burn money into a certain application to accumulate users, and hope that one day, they will be able to start. profit.
In the past few years, various applications have become popular, and you can sing and I will appear. In the early years, there were QQ, Angry Birds, and Plants vs. Zombies. In recent years, there have been giants like WeChat, or niche applications like Moman Camera and Zuji.
These Internet companies believe in the philosophy of Mr. Steve Jobs, advocate the minimalist style, and regard "Less is Better" as the standard.
In an era like the mobile Internet, the role of sites is completely ignored. This is an APP battlefield. Whether your main business is search engines, social networks, or online shopping malls, sorry, you must first be an app. The mobile terminal does not believe in the website, the APP is the king.
Another major feature of the mobile Internet is traffic sensitivity, which is mainly due to the fact that the development of mobile networks cannot keep up with the trend of the times, but I believe this problem will be solved in the near future.
The hidden dangers of these minor diseases have not affected the prosperity of the mobile Internet industry. It is like the rising sun of the new era, shining with light, and all beings surrender.
But gradually, some clues appeared, like a small shadow in this radiant light. But even the most loyal advocates of the mobile Internet cannot ignore the influence of this shadow.
At the same time, the emergence of dazzling APPs has also caused users to completely lose brand loyalty. If we look at two popular music apps, it is impossible to tell the difference between them, and they are all the same. The user chooses one of them at will, not because of liking or preference, but just a random choice. If new apps join this competition in the future, users will not hesitate to abandon old apps just for the sake of freshness. This phenomenon is rare in the Internet industry. It is difficult for users who browse Bilibili to like the moderate-looking Sohu video. Similarly, Sohu video users also find it difficult to endure the cute style of Bilibili. However, when it comes to the mobile client, this differentiated style is wiped out by the design idea of "Less is Better". Users have also completely lost their brand loyalty.
We have to go back to the phrase "Less is Better" again. If Less is really Better, why did the iMac, which advocated the minimalist style, be beaten all over by the Windows computer, and still can't turn over?
The phone function of the mobile phone determines that its screen will not be too large. In fact, the size of the Iphone 6 is already very large, and the 6P is a bit excessive. The size of the screen, seemingly indifferent, actually determines the life and death of many applications. The small screen keeps too much content displayed at a time, and too many users lose focus. At the same time, no one wants to poke hard with their fingers on buttons that are too small to be selected. In this case, Less is Better is brought to the extreme, and many applications win in a minimalist style.
Another reason why the phone screen can't be too big is the backwardness of battery technology.
If users were asked to choose the most dissatisfied aspect of the smartphone, the battery life would definitely rank in the top three. The frailty of cell phone batteries has also turned smartphone users into “home-loving kids” – returning home to recharge every night. The functionality of smartphones is therefore greatly limited, and more powerful CPUs cannot be used because of excessive power consumption.
If we summarize these characteristics of these mobile devices, we will find that their constraints can be attributed to these two reasons:
• The phone function that cannot be omitted
• The battery technology needs to be improved
Several major characteristics of mobile devices, small screen, traffic attention, unavoidable phone function and weak battery life, are the fundamental reasons for the Less is Better myth. It also made Steve Jobs, a literary and artistic youth who was completely defeated in the computer age, an important factor in successfully reaching the top of "the person who changed the world". If not for these reasons, the iPhone can only be regarded as a slightly literary and petty mobile phone product. It is used by a small group of people to pretend to be used at Starbucks, and will not be considered to "change the world".
Less is just Less, Better is Better. There is no direct connection between Less and Better.
-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
The emergence of Apple watch represents a change in the mobile Internet.
With the combination of "sub-machine" such as Apple Watch and iPhone, the mobile phone itself no longer needs to have the function of making calls, but the sub-machine such as watch is responsible for making calls or receiving notifications. This frees up the phone itself, which can get bigger, even bigger than the iPad. At the same time, it is still light and thin, and it will not feel heavy in the bag. This minipad has long proven.
I believe that in the near future, mobile phones will no longer need to worry about traffic. This is already a clear trend, no need to repeat it, anyone can see it.
Then there is the innovation of battery technology. The whole world is quietly waiting for the arrival of such a new invention. Only those who can bring about great innovations in battery technology are truly worthy of the title of "people who change the world".
By then, mobile phones would have screens as large as laptops, yet still be portable. You no longer need to worry about traffic problems, you can brush enough at a time. Battery technology has also come a long way, and charging once a week is no longer a dream.
In that era, do you still believe in the so-called Less is Better?