Problem solving address:
http://stackoverflow.com/questions/26076054/changing-placeholder-text-color-with-swift
1. As shown below, add _placeholderLabel.textColor
2. Use code
textFld.attributedPlaceholder =NSAttributedString(string:"Test Data for place holder", attributes:[NSForegroundColorAttributeName:UIColor.blueColor(),NSFontAttributeName:UIFont(name:"Arial", size:10)!])