Two days ago, Mr. Ma announced that the WeChat applet will be launched before the Spring Festival in 2017, which reminds people of the 2014 WeChat red envelopes on the New Year's Eve. What about the "Pearl Harbor attack"? APP store? Or iOS/Android system?
Let's talk about APP first. WeChat applet is an application that can be used without installation. Using WeChat applet, the application will become ubiquitous, available at any time, without downloading, which greatly facilitates users to use the APP. The realization of the above functions is due to the fact that the applet is the nature of the cloud service application built into the WeChat platform. The WeChat applet appeared, and solved the pain point of app download, install/uninstall by "opening another app from one app". It is foreseeable that WeChat mini-programs will bring about a revolution in the APP market. Under this change, the biggest beneficiaries will be developers and enterprises in Tencent and WeChat mini-programs. The latter can efficiently promote products and themselves at a very small cost; while the former is expected to build a platform of their own. application ecosystem.
Let's talk about the phone system. We all know that Tencent is researching TencentOS, but it has been tepid. With Tencent's style and its own size, according to ytkah, it is not easy for them to give up. Remember when Zhang Xiaolong announced that WeChat mini-programs could be accessed directly from the desktop ? Looking at the phone from the photo, many people think it's an Android phone, but maybe it's a fog bomb? Maybe that phone has already flashed TencentOS (TencentOS is referred to as TOS, which is a ROM developed by Tencent based on Android)? Thanks to the cooperation between Alibaba YunOS and Meizu, the market share has also improved. Will Tencent stand idly by? Let users complete almost all operations within their own ecosystem, which is their ultimate goal. The early traffic entry was the browser, and if you mastered cookies, there would be a lot of data; later, it was found that the daily input was a big data, and the user's life could be more deeply understood from the input method; How to control more? Then develop your own operating system! TencentOS may be a good choice.
Will WeChat mini-programs win this battle? We will wait and see!