Name Douban, where did they go wrong? (Turn)
Text / Weng Zhang
I haven't been on Douban for a long time, and it was not until yesterday that a wave of "scolding wars" about "Douban Movie" started, and then I paid more attention to this interest-based community-based product with more than 100 million users in 2012.
The point of view against Douban movies is very clear, that is: domestic movies (especially in a certain city and a certain ferryman) are not good at the box office, and there are two reasons for their poor reputation:
First, this community called "Douban" has raised a group of "black-hearted users" who are "black for black's sake";
The second is that these "black-hearted users" are foreigners and foreigners, and they can't watch domestic movies well. They have to kill "excellent" domestic movies such as a certain city and a certain people in the cradle.
In short, fundamentally speaking, China's film industry is ruined by your "black-hearted users" comments that are foreigner and foreigner. As for the movie itself, it's a matter for the filmmakers, what do you "laymen" know?
Of course, in addition to naming Douban, Maoyan also suffered. As a "layman", although I don't know what interests are involved, I don't know how to analyze the likes and dislikes of the Douban scoring system professionally. But today, as a movie lover with basic aesthetic taste, we all have to make a cameo appearance as a "bean friend", otherwise there will be too many "good movies" with "10 points", and we will always be unable to control our own " pocket".
From a psychological point of view, when we use the knowledge in our mind (mostly vague cognition) to judge the external world (objective and accurate knowledge), we often make mistakes due to the overload of short-term memory. Errors can be divided into two categories: errors and errors. In essence, the editorial comments against voices should be attributed to "errors", that is, they don't understand the atmosphere and environment of the Douban movie community at all, but make differences in the objectively existing community culture. understanding and evaluation.
The spoof of the media person "Snow Blind" on Douban is used as a case is a good example. According to their logic, shouldn't "HolyShit" be translated as "holy shit" in the video game circle?
cause of error
Going back to our "black-hearted users" themselves, the reason why the Douban movie community is enduring is that in addition to the product-level Douban's better community operation mechanism, this community also satisfies the two psychological needs of our "black-hearted users": peeping and seeking recognition.
Our search for pleasure from Internet products is largely driven by "peeping." Wechat Moments have a monthly life of hundreds of millions. Through Moments, we "peep" other people's lives, information, and other people's views on ourselves to complete the construction of a perfect mirror of me. The live broadcast magnifies this psychological need. We watch others eat, sleep, and play games, and imagine that we have experienced a similar life.
In comparison, Douban has a shallower level than social products and live broadcasts, but it also directly points to our curiosity and peeping at popular movies. Although, most people rarely comment on a movie directly, but a high rating makes us full of expectations for this movie, and a low rating allows us to enjoy the fun of complaining (especially when the authority is subverted and the classics are deconstructed) .
This has formed the unique culture of the Douban movie community. Just as we killed the first unit in e-sports, the e-sports circle called it "One Blood", and the movie community also has many unique secret words, such as self-deprecation of fictional movies. , and the spoof ranking of Douban Movies 1-star movies.
In addition, we are constantly seeking recognition in community-based products. In a certain care, this is subdivided into each UGC interest entry. In Weibo, this is reflected as the value orientation of the large size that we are concerned about, and in the Douban movie community, it boils down to everyone’s appreciation of beauty and ugliness. 's rant. Compared with praising a certain thing together, complaining about a certain thing together is easier to shorten the distance between community members, and it is easy to form a sense of group identity.
Therefore, in the absence of a complete understanding of the psychological needs brought by the film community to users, the denial of the film review culture and the inaction of the film industry are attributed to us "tricksters". A huge mistake.
The cause of this error is also largely caused by the disconnection between the inside and outside of the system: not understanding the rules (not understanding the rules of the subculture), lack of knowledge (lack of knowledge about the causes of the film community) and memory failure (why the film industry Poorly developed memory fails). These three elements constitute the main reason for this wrong criticism of Douban film review culture.
Danish engineer Jens Rasmussen divides human behavior patterns into three categories. Among them, rule-based patterns are called "if...then..." patterns, but are often mistaken for simple superpositions, while lead to misbehavior. Analogy to the editorial review of this turmoil - if you give bad reviews to domestic films, then the film industry will not develop well. Apparently made this mistake too.
However, aside from the three reasons for the formation of the error, the criticism of the film review itself is also a simple "regressive judgment", which seems to represent the events of the system (the relationship between the development of the Chinese film industry and Douban Film Review) Totally clear and predictable in hindsight, but totally unpredictable and predictable in advance. In fact, such an explanation after the fact is difficult to support their judgment on the reasons for the poor development of the Chinese film industry.
simple wish
All movies have two eternal themes: desire and memory. In it, we are constantly looking for the life we want and a figure that is almost similar to the perfect self in our hearts.
In fact, judging whether a movie is good or bad is a very subjective thing, just like many people in England don't like "Braveheart", they think it is "rebellious" at all, but it is right in the hearts of most people in other regions The desire and yearning for freedom. And some people are not interested in "V for Vendetta" at all, and feel that it is too arrogant, but after the lifting of the ban in China, some people have seen a different interpretation.
As movie lovers, we judge the quality of a movie (generally high scores for foreign movies and low scores for domestic movies, this phenomenon does exist), often because after watching it, we ask ourselves: The "comparison heart" of "Why China can't make such a good movie". This change in mentality is just like the fact that we have been scolding the national football team. It reflects our simple wish to "wake up" domestic films and make them surpass European and American blockbusters.
From the perspective of national character, the characteristic of Chinese people is that they must be extremely critical of their own things, but once they go abroad, it is not acceptable for foreigners to criticize China in the slightest. Some people think it's a bad root, but I think it's not ugly, but a little more cute.
In the end, many people, like me, did not play Douban, but they all stepped forward to become "doudou friends" for a time. I believe that, like us, they are not black-hearted users, but a group of people who hope that domestic films can become better and better, and can make us proudly give a five-star rating on Douban.
Original link: https://www.huxiu.com/article/176384.html