1. Preface
The online advertising market has a long history . As early as the 1980s , emails were sent to individuals' mailboxes, including a lot of product information to individuals ( this classic model still exists in many free mailboxes in China ) .
Later , with the development of web and http technology , many websites with traffic began to display advertisements with product and service information on the web , and many domestic websites are like this.
Later, with the development of search technology , more and more people rely on the search engine to find information . As a result , companies such as B and G return some results with " promotion " or "Ad" in the search results , which are also advertisements.
In recent years , smart phones have become popular , and users have installed many Mobile Apps on their smart phones. Advertisers have seized this opportunity and hope to put their own advertisements into users’ Mobile Apps . There are countless specific forms . The perspective is around this mobile advertising business.
1.1 Why write the series " The Evolution of Online Advertising Solutions I've Seen "
From 2013 to 2015 , I have been investing my energy in making solutions for this business , wanting to record all situations and decisions from the perspective of an architect and a business solution implementer , even though I left this company and I also left the online advertising industry , I hope that these processes and the results of the process can help other latecomers to reduce the possibility of errors when doing the same thing.
1.2 Who is most suitable to read this series of articles
If your company wants to build its own online advertising solution system, CTO and architects will be interested in this series of articles . The author tries to restore our results at that time from the perspective of R&D and design.