Web analytics is actually the measurement of web traffic . But it is not limited to measuring network traffic. Also includes:
- analyze
- data collection
- Understand and optimize web pages, report web data
Google Analytics is the most widely used cloud-based web analytics service. However, your data is locked in the Google Eco system. If you want 100% ownership of your data , try the following open source web analytics software to get information about your website's number of visitors and page views. This information is very useful for market research and understanding popular trends on the website.
What is web log analysis software?
Web log analysis software ("Web Log Analyzer") is a software that parses Nginx/Apache/IIS/Lighttpd and any other web server log files. It reads the various values contained in the log files to derive metrics about when, how and by whom the web server was accessed. You can find information about:
- Visits and Unique Visitors (UV)
- Visit Duration and Last Visit
- Authenticated User and Last Authenticated Access
- Peak visit time during the week
- The country of the host guest
- ISP
- page views
- Most browsed, entered and exited pages
- File Type (HTML/TEXT/JPG/JS/CSS, etc.)
- operating system used
- mobile device used
- browser used
- crawler used
- HTTP referrer
- Search engines and keywords for finding analytics
- HTTP error
- Some log analyzers also report who is on the site, conversion tracking, visit times and page navigation
Piwik - Web Analytics Application
Piwik is a free and open source web analytics application written in PHP/MySQL. It tracks online visits to one or more websites and presents reports of those visits for analysis. It can track how much time people spend on a particular website for e-commerce purposes. To achieve the ability of a visitor to set action goals, it requires the visitor to do a specific action, such as visiting a page or purchasing a product. Piwik will track the number of visits for these actions. It offers a free mobile app so users can access their analytics data from their mobile phones. Piwik has many features, including commercial support. I recommend it as an alternative to Google Analytics.
- OS: Cross-Platform / PHP + MySQL
- Supported database: MySQL
- Tracking method: JavaScript or PHP pagetag or web log file
- License: GPL v3
- Download: https://piwik.org/
GoAccess - Real-time web log analyzer and interactive viewer running in a terminal
GoAccess is a real-time Apache/Nginx/Lighttpd web log analyzer and interactive viewer that runs in a terminal and provides quick and valuable HTTP statistics for system administrators who need quick visual reports. This is useful for quickly viewing and analyzing traffic metrics on the CLI. You can also access the report through your browser. GoAccess parses the specified web log file and outputs the data to the X terminal. GoAccess is written in C. You just need ncurses as a dependency. I love this tool, I use it a lot in the terminal. You should give it a try. You won't be disappointed.
- OS: Cross-platform *nix only
- Supported databases: log file based
- Tracking method: Web log file
- License: MIT License
- Download: https://goaccess.io/
- For more information, see How to Install and Use GoAccess on Linux or Unix-like Systems.
Open Web Analytics - Add web analytics to websites using JS, PHP or REST API
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