Interpretation of the two key passwords for Alibaba Cloud's successful operating ecosystem: openness and two-way empowerment

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    the Internet era, the website has become an important part of the development of enterprises. Its existence can not only help enterprises to discover more potential users, expand the business market, but also provide This user, conversion and other aspects have an indispensable role. Many companies have held these advantages of the website, and they have started to build their own websites, hoping to promote their own corporate brands in the Internet market. But now many people are blindly following the trend, and they don't know what value website construction has to enterprises. In order to let everyone understand the value of website construction, in order to better serve the development of enterprises, Xiaotian will summarize for everyone.
    Value 1, break the existing pattern of the enterprise.
　　The corporate website is the main platform for attracting users and promoting information. It can help companies to achieve online operations and marketing through the Internet. In this way, the offline sales situation of enterprises in the past is broken, that is, the users of Fanggeng bring profits to the enterprise.
　　Value 2, website conversion rate depends on lead.
　　After the website is built, it can bring a lot of online traffic to the company, and convert these customers through product pages or customer service. To improve the conversion rate, we must do a good job of guiding, and guiding customers must start from the needs of customers and provide customers with solutions that can solve problems, so as to guide customers to the corporate website and convert them.
　　Value 3. Clarify the purpose of enterprise service.
　　After all, the network is virtual, and integrity is very important. When building a corporate website, it is necessary to display information that can improve the credibility of the website. Taking honesty as the starting point, it is necessary to clarify the purpose of enterprise service.
　　Value 4. Help enterprises establish an Internet image.
　　After the company's website is online, customers can search for all the information about the website in the search engine. By understanding the information caused by this, customers can fully have an in-depth understanding of the company's business and services. When customers need it, they will think of the company's website, so this is very beneficial to helping companies establish an Internet image.
　　Value 5. Introduce enterprises to the e-commerce field.
　　Many companies did not think about doing e-commerce at the beginning of website construction, but with the development of the Internet economy, e-commerce has become an inevitable trend. The corporate website can just help the company to introduce the e-commerce model well and help the company gain new sales performance.

Every company has its own products, and the purpose is to sell its own products. Before selling, it must make a positioning of the product and what kind of customers it is aimed at. The website will do the post-production according to this positioning maintain.


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