Prediction 1. It will be more convenient for Didi taxis, train tickets, air tickets, and subways to query information on travel tools
. Can it be done with one entrance? Many people think that pure tool applications are especially suitable for small programs, especially like buying tickets and checking flights. Therefore, it is predicted that WeChat will have a unified entrance, and the search will be directly linked to multiple third-party applets.
Prediction 2. The software that improves work efficiency will come to the
tool software in the spring. The biggest pain is that the cost of using APP to acquire customers is too high, and the frequency of use is not high enough. Therefore, the flow of small programs will bring great convenience to these software.
Taking iFLYTEK as an example, iFLYTEK is an extremely efficient input tool, but few people download this APP alone. In recent years, iFLYTEK has embedded technology into applications such as Sogou and Youdaoyun. This time, it may occupy an important position in the applet.
The same type of estimates include: tomato alarm clock, various medical data monitoring software, smart hardware APP, enterprise WeChat and other teamwork.
Prediction 3. A wave of non-Ali-based e-commerce companies will be
popular. Which of Tencent's projects in China ranks second in terms of traffic? Not e-commerce.
We predict that WeChat will definitely increase the weight of e-commerce search on Mini Programs. For example, there may be a small program dedicated to JD.com called "JD.com Quick Purchase", enter a keyword, you can directly link to the product, and pay for the purchase. Similar to Ele.me, Dianping, Wanda e-commerce, 58.com and other Tencent products will also keep up with this wave of traffic express.
Prediction 4. There will be a super-aggregated information reminder-type applet
. There is a common pain point in life, that is, if there is a good movie, you have to go to Douban, music must go to NetEase Cloud, QQ Music, and ball games must go to sports APP, check Express is still a function. Can't so many information reminders be aggregated in one program? In fact, it should be done immediately, but wouldn’t it be better if it could be notified directly in WeChat?
So will there be an information notification program like the morning and evening calendar, which appears at the location of the service number, and plays various reminder functions? You can even push various Zhihu columns you subscribe to.
So many small programs will bring us great convenience, but when the problem comes, you can leave after use without installation. So what do we charge for? Is it divided by development?
It seems that WeChat mini program operation will become a new category.
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"H5 Program Club"
is a WeChat public account that focuses on WeChat applet learning and communication, and the release of related outsourcing/recruitment needs information
