The optimization of the structure of an e-commerce website is very important. It must be easy to crawl and easy to browse. This is an indispensable content for providing visitors with a high-quality user experience. An e-commerce website may have a large number of pages, then A stable and regulated link structure will make your business go longer.
Batman IT believes that a clear website structure will reasonably use css and js to reduce server requests, thereby optimizing the loading speed of the page. Since the inclination of traffic depends on the link structure, it will affect you to a certain extent. 's sales.
So, how to optimize the link structure of e-commerce website ?
1. Establish a 3-level hierarchical structure
The implication is that to reach any of your product pages from your homepage, you need to try to control it within 3 effective clicks. For this, you can refer to the following link structure:
Home-》Class 1-》Class 2-》Product Page
Of course, this is all based on keyword research, and you need to assign the corresponding keywords to the columns.
2. Create a left navigation menu
At present, most e-commerce websites use this part of the structure. One is related to click habits, and the other is that when search engines crawl pages, they always like to start crawling from the upper left corner of the top. This design can reduce the amount of crawling. The cost, as shown in the figure below, is an e-commerce website that specializes in selling tea:
3. Independent navigation on PC and mobile
We all know that the current traffic on the mobile terminal is gradually increasing compared to the PC terminal. More and more users visit the website through the mobile terminal, so the navigation menu on the PC terminal cannot provide a good user experience. What we should do is Create a separate menu for mobile devices and include only those options that really need to be navigated.
4. Optimize your URL structure
There is still a certain difference between the URL structure and the website structure. The website structure considers the hierarchical structure of the site, while the URL structure considers the presentation form of the website. The two are inseparable.
Simple example: If you want to buy a Tieguanyin tea!
The website structure may be: Home/Green Tea/Tieguanyin/Products of Different Brands/
The URL structure might be: /chaye/tieguanyin/pinpai_1.html
So, what should we pay attention to when optimizing the URL structure?
① Make sure the URL is as short as possible
② Try to avoid using separators
③Partial use of full spelling and Chinese characters can be used to express
④ Try to be in the form of static and pseudo-static, do not have too many parameters
⑤The website must be HTTPS, especially the e-commerce website, to ensure the security of information transmission
5. Site subchains, breadcrumbs and sitemaps
Try to make the site obtain the permission to open the sub-chain of the site in the search engine. At present, Baidu needs to conduct a certain assessment of the website for the display of the sub-chain of the site. It will play a positive role in the promotion of your brand and the click-through rate.
As for the display of breadcrumb navigation replacement URLs in search results, it also has the same purpose. At present, this aspect is also open to some high-quality sites.
Let's talk about the sitemap, which is different from the sitemap. The sitemap is used to submit it to the search engine and guide the spider to crawl the page. The entire site structure has a clear understanding so that visitors can quickly locate the category you want.
Summary: A good website structure is a good start for an e-commerce website. It allows users to easily find what they want, and it is more convenient for search engines to crawl. As an SEO staff, this is our All need attention.
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