How to make money from developing apps against android developers? Android development is booming day by day. With the vigorous promotion of google and the support of technology and android training, android individual developers or android independent developers are rushing to join the ranks of android personal app development. Of course, we expect everyone All can have good returns and harvests, and it is not worth the hard work of developing android apps, but in fact, a large number of android developers are not very profitable on the road of android development.
How does an app developed as an independent android developer make money? Let's analyze a case below:
1. Development
Strictly speaking, I'm only 8 months old for android development, and I also live a life of hard work as an android developer: after completing company tasks, I go home and continue coding, and it took about two months of fragmented time to complete my first one. app.
The first app is a very loving note-taking tool, although not as good as evernote, but closer to my own life. Unfortunately, the user is not close to my life, so this app died quickly. In the company, there is a dedicated product manager to assist us in product development. For individual developers, it can be regarded as a part-time product manager.
The first failure didn't make me give up. I spent another 3 months in my spare time developing a joke collection app. This idea has always existed, because I can always find the funniest joke content through the Internet. This app has been welcomed by many users, and the market is basically praised. It is the goal of 2011 to make me more determined to make this app better.
There are many joke collection apps on the market, which means that I have a lot of competitors, and it is not easy for me to get a seat.
Summarize important lessons:
1. Content is king. For individual developers, apps without content are hard to survive, and games are also content.
2. Concentrate on making an app.
3. Learn to give up properly, otherwise you will waste a lot of energy.
2. User aspects
How to get users? There is only one way: promotion!
After 3 months of promotion, there are basically 600 new users every day. Due to the large number of worksheets at the end of the year, the app stopped updating the version 2 months ago, and only maintained the update of the joke content. I am still very satisfied with the number of new users at this level.
I am more concerned about the number of activated users. For an app with joke content, the usage time is definitely not as long as that of the reading tool, and it is basically used in fragmented time. My app can best reflect the user activity. It must be the number of activated users. The current average of more than 4,000 old active users makes me satisfied.
Regarding users, what excites me the most is that the user data indicators of the apps in Souyou are in the top 20% of all apps and similar apps, which shows that my app is a bit good. However, after careful study of the average data of similar applications and the average data of all applications, I found that the original my app still has a long way to go.
Summarize important lessons:
1. Umeng's data analysis is very good, and spending some time researching data is beneficial to app development and promotion.
2. Promotion must be focused on pushing, and the forum posting format should be beautiful.
3. Income
Individual developers all rely on advertising revenue. My app used banner ads at the beginning, and then replaced it with banner ads (partial) + bonus wall ads. Due to statistical reasons, the advertising platform now stipulates that the integration wall of multiple platforms cannot be embedded in the application. So the first time I used a wall with meters.
At the beginning, old users were used to apps with free + banner ads, and worried that users would receive bonus point wall ads, so I persuaded old users to use bonus points for banner ads from the beginning. Later, almost all users were able to get used to using point wall advertisements, and my advertising income could be maintained at 200 yuan/day, of which more than 80% came from the point wall.
Although there has not been an updated version recently, the revenue of point wall advertisements has not declined. I think my points are set reasonably so that users can continue to consume points. I use the meter point wall, and the income is basically proportional to the number of activations. It has always been relatively stable and trustworthy.
The daily income of 160 yuan / 4000 startup users means that each user brings me 0.04 yuan, and I think that 0.5 yuan per user will be a very good number. As long as we can make better use of the point wall advertisement, it may be possible to go from 0.04 to 0.5, I am very much looking forward to it.
Summarize important lessons:
1. The revenue of point wall ads is often higher than that of banner ads, especially apps (games) that provide content.
2. It's important to set the point balance, and don't let users hate your app.
3. Banner income depends on cpc advertising, which will break out intermittently for a while.
Reference: http://www.iblue.org/help/1940.html