Fujian Evergrande Network Technology Co., Ltd. is an advertising service provider authorized by Tencent Social Advertising. The official advertising quotation and charging standards are now organized as follows:
Moments ads are charged according to the number of impressions. The corresponding charging strategies for different advertising forms are as follows :
| Graphic Advertising
Except for local promotion advertisements in the circle of friends, other graphic advertisements support scheduled purchases and bidding purchases. Local promotion advertisements in the circle of friends only support bidding purchases.
1. Schedule a purchase
The feature of scheduled purchase is to lock the exposure in advance, and at the same time freeze the account amount of the scheduled schedule in the account in advance. It is a contract purchase method with guaranteed price and quantity.
The minimum budget for a single placement is 50,000 yuan, and the unit price of exposure is determined by the region where the advertisement is placed. The delivery areas are currently divided into three grades: core cities, key cities and ordinary cities. The specific cities included in each grade and the corresponding exposure unit prices are as follows:
- Core cities: 150 yuan/thousand impressions
Including Beijing and Shanghai.
For example, if an advertiser targets the Beijing area to place an image and text advertisement in the circle of friends, with a budget of 300,000 yuan, the advertiser's advertisement will get at least 2 million impressions.
-Key cities: 100 yuan/thousand impressions
Including Guangzhou, Chengdu, Shenzhen, Hangzhou, Wuhan, Suzhou, Chongqing, Nanjing, Tianjin, Xi'an, Shenyang, Changsha, Qingdao, Ningbo, Zhengzhou, Dalian, Xiamen, Jinan, Harbin, Fuzhou and other 20 highly active cities.
For example, if an advertiser targets Guangzhou and Shenzhen to place graphic advertisements on Moments, with a budget of 300,000 yuan, the advertiser's advertisements will get at least 3 million impressions in total in the two regions.
- Ordinary city: 50 yuan/thousand impressions
Including other cities in addition to the above 22 cities.
Example: An advertiser has targeted Dongguan and Zhangzhou to place graphic advertisements on Moments with a budget of 300,000 yuan, and the advertiser's advertisements will receive a total of 6 million impressions in at least two areas.
2. Bidding
Bidding is suitable for advertisers who need to flexibly adjust ad settings and continuously optimize ad delivery. After determining the audience and daily budget, advertisers can bid for advertising exposure, and compete with other advertisers to obtain advertising exposure through real-time bidding. Local promotion advertisements in the circle of friends only support bidding purchases.
The bidding range of auction purchase is divided into three grades according to the delivery area: core cities, key cities and ordinary cities. The bid ranges for each city are as follows:
- Core cities: Bidding range of 100~300 yuan/thousand impressions
The list of core cities is as above.
For example, if an advertiser targets Beijing to place a picture and text advertisement in the circle of friends, and sets a bid of 120 yuan/thousand impressions and a daily budget of 30,000 yuan, then the actual unit price of exposure will not exceed 120 yuan/thousand impressions, and the advertisement on that day will not exceed 120 yuan/thousand impressions. The consumption will not exceed 30,000 yuan.
-Key cities: Bid range 60~200 yuan/thousand impressions
The list of key cities is as above.
For example, if an advertiser targets Guangzhou and Shenzhen to place graphic advertisements in Moments, and sets a bid of 80 yuan/thousand impressions and a daily budget of 30,000 yuan, then the actual unit price of exposure will not exceed 80 yuan/thousand impressions. And the advertising consumption of the day will not exceed 30,000 yuan.
- Ordinary city: bid range 30~200 yuan/thousand impressions
The list of common cities is as above.
For example, if an advertiser targets two cities, Dongguan and Zhangzhou, to place a picture and text advertisement in the circle of friends, and sets a bid of 30 yuan/thousand impressions and a daily budget of 30,000 yuan, then the actual unit price of exposure will not exceed 30 yuan/thousand impressions. And the advertising consumption of the day will not exceed 30,000 yuan.
| Video Ads
Moments video ads only support scheduled purchases.
1. Schedule a purchase
For video advertisements purchased through schedule, the minimum budget for a single placement is 200,000 yuan , and the unit price of exposure is determined by the region where the advertisement is placed. The placement regions are currently divided into three grades: core cities, key cities and ordinary cities . The specific cities included in each grade and the corresponding exposure unit prices are as follows:
-Core cities: 180 yuan/thousand impressions
Including Beijing and Shanghai.
For example, if an advertiser places a video advertisement on Moments in Beijing with a budget of 180,000 yuan, the advertiser's advertisement will get at least 1 million impressions.
-Key cities: 120 yuan/thousand impressions
Including Guangzhou, Chengdu, Shenzhen, Hangzhou, Wuhan, Suzhou, Chongqing, Nanjing, Tianjin, Xi'an, Shenyang, Changsha, Qingdao, Ningbo, Zhengzhou, Dalian, Xiamen, Jinan, Harbin, Fuzhou and other 20 highly active cities.
For example, if an advertiser places a video advertisement on Moments in Guangzhou and Shenzhen with a budget of 180,000 yuan, then the advertiser's advertisement can obtain a total of 1.5 million impressions in at least two areas.
- Ordinary city: 60 yuan/thousand impressions
Including other cities in addition to the above 22 cities.
Example: An advertiser targets Dongguan and Zhangzhou to place video advertisements on Moments with a budget of 180,000 yuan, then the advertiser's advertisements can get at least 3 million impressions in total in the two regions.
| Special support for VIP customers
If the single investment amount is 1 million yuan or more , we will provide special service support:
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Ads support configuration of 1 , 3, 4 or 6 outer images
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The details page supports the use of custom H5 links (subject to WeChat advertising development and testing specifications)
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Special directional mining service