Small games are destroying WeChat group chats [Contact Easy]

Mini games have become the number one killer that destroys the WeChat group chat experience.

A few years ago, group chat killers were mainly health-care articles and chicken soup articles, but later, as merchants developed various gameplays and plagiarized various gameplays, the mainstream killers became ticket grabbing, group grouping, online class recommendation, invitation registration, etc. . Although the small game started late, its spreading power is amazing and its destructive power is terrifying. In the future, it has successfully overtaken the screen and become a new species and new killer that everyone is calling for. This is really inspirational. The success of the product is nothing like this. The presumptuous, nothing more than this. The picture is from a small game sharing page of the online group chat experience destroyer. It can occupy half of the screen area on the mobile phone. As long as three people are playing and forwarding it once or twice in the group at the same time, basically no other people's chat content can be seen. Another point of the small game sharing page is that you can participate in group grouping, takeaway red envelopes can give you discounts, ticket grabbing can actually help each other in real life, and the invitation to register for internal testing may allow you to encounter a product you like. ... There is only a small game, there is no interaction other than clicking to enter, and there is no other effect other than interference, and you can easily complete the action of entering the game without sharing it with others. In a word: Other sharing may be beneficial to others, but sharing small games in the group is definitely harmful to others. For those who love to share small games in the group, we can irresponsibly draw a simple user portrait for Ta: self-centeredness, poor self-control, under-saturated work...

Readers who have played several recent mini-games should know that the function of sharing to the group is to revive a single game, and the copywriting is very simple and rude, such as "share to the group to revive".

As of press time, Liaison Yi found that some games have changed the sharing copy to "recommended game resurrection" or "watching video resurrection", which no longer requires sharing to WeChat groups, and added the option of watching advertising resurrection.

However, there are still some games that still use a straightforward version of the copywriting, such as "Happy Hexagon", which not only states that it must be shared with different WeChat groups, but also identifies whether it is a new group to be shared.

For a few moments, these copywriting and designs will give people the illusion of traveling back to two years ago. At that time, a large number of public accounts used similar third-party layout templates, and a dynamic text would be placed under the title "Click on the upper right. Fang forwarded it to the circle of friends...".

Due to WeChat's severe crackdown on public account induced sharing, such simple and rude copywriting has been rarely seen recently, and the online courses that swiped the screen some time ago were also banned in a short time. The mini-games are different, and the newborn appears to be getting some perks. Behind the preferential treatment is a huge trouble for users, and behind the huge trouble is a huge success.

At the beginning of WeChat's launch of Mini Programs, it experienced a period of decline, and then maintained an upward trend, but it was not an outbreak until the emergence of Mini Games...

The mini game was launched on December 28, 2017, and the most familiar one is hopping. The popularity of mini-games such as hop and jump was quickly reflected in the monthly activity data of WeChat mini-programs (mini-games are a type of mini-programs).

In November when there were no mini-games, the monthly active users of the mini-programs were in the early 100 million. After the mini-games were launched at the end of December, just three days later, the monthly active users of the mini-programs reached nearly 200 million in December. In January, when the energy was released, the monthly activity of the applet reached an astonishing 470 million, that is to say, there is one applet user out of every two WeChat users. If there is no accident, the huge growth is due to the Games. But no one thought that the form of small games could successfully dominate the screen every day and swipe the group chat box. Among them, it is the huge empowerment of social networking to the game, and there are also reasons for the setting of the mini-game itself. Why do small games addicted to the top search "mini games" to enter the page, you can see the hot list that your friends are playing recently. The No. 1 in the last week is the most powerful game, with 375 of my friends playing. The total number of my WeChat contacts is 1,169, and the proportion of friends who play this small game exceeds 32%, regardless of the customer service numbers such as Liaison Easy. Simple, brisk, and easy to use, this is the first impression of the top few games, and the unique resources that can be shared directly in WeChat also give it more exposure. But there are so many mini-games, why only they refresh the screen? Lianyi believes that it includes but is not limited to the following factors: 1. Mechanical operation, which does not require too much brain power, is easy to cause behavioral addiction; at the same time, there is a certain threshold, which requires brains and is not difficult, which increases the fun. 2. Each game does not consume a long time, which can kill the fragmented time and will not put pressure on the threshold of time. 3. Friends ranking list. In fact, ranking can indeed stimulate users' competitiveness and promote their desire to participate, even more so with friend ranking. 4. The rapid rise of scores, surpassing friends, eliminating a large number of blocks, and the special effects of beating numbers bring players a great sense of satisfaction. Even watching dozens of small balls fall completely can give people a kind of relief from obsessive-compulsive disorder. of pleasure. Motivation and fun have always been the top two factors that attract players to games, and mini games have brought these two points to the extreme. Life is already so difficult, it's understandable to play a small game while waiting for the car to be bored and give yourself some motivation and satisfaction. But from another perspective, it may be necessary to guard against indulging in too simple pleasures. What should I do if I want to resurrect but don't want to swipe the screen? Finally, contact Yi to provide a small tip. If you want to revive and don't want to be disturbed, you only need to create a few single groups of yourself. You can use face-to-face to create groups or pull groups first and then kick people. Create a face-to-face group: Click the plus sign in the upper right corner of the "Address Book" page - "Start a Group Chat" - "Face-to-face Group" - Enter the four-digit number at will - directly enter the group without inviting friends. Pull the group and then kick: randomly choose two friends to start a small group - don't talk, kick the other two out of the group chat - done. During this whole process, the other party will not receive any prompts. Do you also know that there are some tips for creating a single group that you can share to help everyone save the precarious group chat experience, the smile of the group owner, we will protect it together.

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