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produced by the qubit of the concave temple | public account QbitAI
Today, there are more than 40,000 applications in the Amazon smart assistant Alexa ecosystem.
But behind the more than 40,000 apps, they all have one thing in common: free. This makes it impossible for the huge group of developers behind the application to make money directly from the application.
Although Amazon also has a corresponding developer reward program in the past, as long as the application has a very good user stickiness, it will receive certain rewards. But that's a subsidy from Amazon after all.
The day before yesterday, on May 3, this pattern was finally about to change.
Amazon has decided to fully support all developers developing "In-Skill Purchases". That is to say, users can buy out the content or services provided in the app at one time in the future, or they can subscribe monthly.
For the revenue earned by the fee, Amazon and the developer will take three to seven points. The new revenue stream will greatly facilitate developers to launch more powerful applications.
In order to cultivate the habit of users to pay for voice services, Amazon has also integrated into the huge Prime membership system.
If you're a Prime member, you'll be able to take advantage of Amazon's now-in-time membership events, like getting more discounts or early access to new features.
Under Amazon's strong promotion, it is expected that Prime membership will be a powerful purchasing power for paid products of voice applications.
In addition to in-feature purchases, Amazon's other new profit model is support for voice orders.
After users are bound to Amazon's payment system, they can use their voice to control Alexa to buy any physical item. After the payment information is bound to the corresponding Amazon account, all the consumption of the user will be recorded in the system.
Buying flowers, ordering a car, and ordering takeaways are all a matter of words from now on. With tens of millions of smart speakers shipped, Amazon's voice application empire has begun to exert its strength.
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