Repost http://blog.csdn.net/yujie21ic/article/details/2348047
I've been thinking about a question like this, why SONY's TV, PS3, and PSP look cool, and why Apple's things are loved by others. Why others lead the market. We all have the technology and processing technology they use. Why can't we do it? Many times I blame management problems. Last month, a Canadian Chinese told a story, from which I finally understood the final reason.
The gist of the story is: the same group of technicians develop products with completely different tastes under different design concepts.
I've discovered a secret in product design: design philosophy. Different needs, different concepts, different concepts determine different product positioning and product fate. Most Chinese companies are mass-producing products, but they are cheap and unbranded. It's because we don't pay attention to the design concept, or our concept is to meet the basic functions of food and clothing. In today's environment (where there is no shortage of stock and the competition is very fierce), if the design concept is not taken seriously, the product developed will die quickly. The design concept is the most important factor that can best reflect the market positioning.
Designing a product is not only about developing functions (development functions are the most basic), but the most important thing is to convey a thought, culture and emotion, which is the design concept. It is also a charter of outstanding and successful products, and it has a central guiding ideological function for industrial design, functional design, processing technology and business operations. If a product has a design concept, it is equivalent to giving it a soul. The design concept not only gives a story to the product, it is also the most powerful tool for us to advertise and deceive customers. It can explain the confused people and make the understanding people confused.
Industrial design is one of the important ways to reflect the design concept. The industrial design department should be one of the important departments of an enterprise and a company, but only a few companies in China attach great importance to it. Our principle in the design concept is to ultimately achieve both customer and enterprise satisfaction. Therefore, we integrate design concepts into product development based on the guiding ideology of commercial purpose and customer-centricity.
A very important concept of APPLE's design is "me" as the center, but in terms of design ideas, including form, aesthetics, materials, craftsmanship and the combination of new technologies, there is a clear positioning and direction, which is the difference. One of the main reasons for the design of other brands has become a standard that others cannot imitate. It is also a very important reason why users are willing to fool it. But APPLE will not forget its commercial interests. Take IPHONE as an example: it is tied to telecom operators and develops a variety of high-yield accessories.
The design philosophy of MTK mobile phone chips is to make mobile phone developers simpler, easier, faster and cheaper.
SONY's PSP is also a classic example.
Note: I hope the company pays attention to design concepts (especially industrial design) and redefines product design and design processes and specifications.
I've been thinking about a question like this, why SONY's TV, PS3, and PSP look cool, and why Apple's things are loved by others. Why others lead the market. We all have the technology and processing technology they use. Why can't we do it? Many times I blame management problems. Last month, a Canadian Chinese told a story, from which I finally understood the final reason.
The gist of the story is: the same group of technicians develop products with completely different tastes under different design concepts.
I've discovered a secret in product design: design philosophy. Different needs, different concepts, different concepts determine different product positioning and product fate. Most Chinese companies are mass-producing products, but they are cheap and unbranded. It's because we don't pay attention to the design concept, or our concept is to meet the basic functions of food and clothing. In today's environment (where there is no shortage of stock and the competition is very fierce), if the design concept is not taken seriously, the product developed will die quickly. The design concept is the most important factor that can best reflect the market positioning.
Designing a product is not only about developing functions (development functions are the most basic), but the most important thing is to convey a thought, culture and emotion, which is the design concept. It is also a charter of outstanding and successful products, and it has a central guiding ideological function for industrial design, functional design, processing technology and business operations. If a product has a design concept, it is equivalent to giving it a soul. The design concept not only gives a story to the product, it is also the most powerful tool for us to advertise and deceive customers. It can explain the confused people and make the understanding people confused.
Industrial design is one of the important ways to reflect the design concept. The industrial design department should be one of the important departments of an enterprise and a company, but only a few companies in China attach great importance to it. Our principle in the design concept is to ultimately achieve both customer and enterprise satisfaction. Therefore, we integrate design concepts into product development based on the guiding ideology of commercial purpose and customer-centricity.
A very important concept of APPLE's design is "me" as the center, but in terms of design ideas, including form, aesthetics, materials, craftsmanship and the combination of new technologies, there is a clear positioning and direction, which is the difference. One of the main reasons for the design of other brands has become a standard that others cannot imitate. It is also a very important reason why users are willing to fool it. But APPLE will not forget its commercial interests. Take IPHONE as an example: it is tied to telecom operators and develops a variety of high-yield accessories.
The design philosophy of MTK mobile phone chips is to make mobile phone developers simpler, easier, faster and cheaper.
SONY's PSP is also a classic example.
Note: I hope the company pays attention to design concepts (especially industrial design) and redefines product design and design processes and specifications.