Today is 315 International Consumer Rights Day.
For many merchants,
ensuring product quality
has long been the most basic requirement.
Their higher pursuit is to improve customer loyalty
by improving the shopping experience .
When shopping on The North Face's website, the
online shopping assistant will start by asking you the following questions:
"Where and when will you wear this jacket?"
"What is the projected precipitation in your area?"
"What will you be doing ? Wear this jacket to this kind of activity?"
The system then offers you the best option based on your responses.
Consumers are increasingly inclined to tailor-made solutions and experiences, and
customized personalized shopping is gradually becoming a trend.
Customized personalized shopping can become a reality without the two technologies of machine learning and artificial intelligence. Together, they have revolutionized the way consumers shop for everyday items.
Cognitive capabilities allow retailers to stay on top of users based on their shopping behavior, market trends, and the overall business environment. AI was predicted to change the way we shop, and now it's happening - the technology is already working as expected, and it's fundamentally changing the shopper experience.
Click to read the original article for the full article, Get the science behind the customized shopping experience.