1. Course introduction
- The learning content of this course, the development language
- WeChat public account introduction, application and detailed explanation of background settings
- Message reply in edit mode, menu creation, material management, etc.
- Pre-development environment setup and tool preparation
- Switching of developer mode, and receiving and responding to messages
- Baidu BAE server construction, code upload
Second, the difference between the official account and WeChat
- WeChat is positioned for personal entertainment such as chat and circle of friends
- The official account is positioned for commercial purposes, to promote personal branding, corporate branding, etc.
3. Introduction to the types of public accounts
Account type Once an account is successfully established, the type cannot be changed (enterprise account, service account and subscription account)
The difference between enterprise account, service account and subscription account:
| Enterprise | service number | subscription number | |
| For the crowd | For enterprises, governments, institutions and non-governmental organizations, to realize the mobilization of production management and collaborative operation | For enterprises, governments or organizations, to serve users | Provide a means of dissemination of information for the media and individuals |
| How the message is displayed | Appears at the top of the friend conversation list | Appears at the top of the friend conversation list | Collapsed in the subscription directory |
| message limit | Up to 200 group messages per minute | Actively send no more than 4 messages per month | Group post a day |
| Verify the identity of the follower | Address book members can follow | WeChat users scan the code to follow | WeChat users scan the code to follow |
| message confidentiality | Messages can be forwarded and shared. Support confidential messages to prevent members from forwarding | Messages can be forwarded and shared | Messages can be forwarded and shared |
| Advanced Interface Permissions | support | support | Not supported (WeChat payment, promotion, etc.) |
| custom application | Applications can be customized as needed, and multiple applications can be aggregated into one enterprise account | Not supported, new service numbers need to be re-focused | Not supported, new service numbers need to be re-focused |
4. Application for public account
a. The official account application needs to be operated on the WeChat official account platform: https://mp.weixin.qq.com/
b. Application process
Log in to the WeChat public platform -> click to register now -> select a subscription number -> follow the process to register -> type selection (subscription number) -> subject type (individual) -> continue to fill in the registration information -> enter the official account information to fill in
c. Fill in the public account information
Account name: the nickname of the WeChat public account instead of the WeChat account (the WeChat account is set in the background after the review is passed )
Function introduction: content introduction
5. Introduction to WeChat public platform
WeChat public platform is a WEB platform launched by Tencent to allow users to apply for and manage WeChat public accounts. The operation and management of WeChat public accounts must be carried out on this platform.
a. Function module
Group sending function: mainly the WeChat public account pushes the required information to all concerned users, and the information includes five types of text, pictures, voice, and pictures and texts. text message
Auto-reply: added auto-reply, message auto-reply, keyword auto-reply
Custom menu: 15 menus can be added in total
Voting Management: Features
b. Management module
Message Management: View messages sent by users
User management: users can be grouped
Material management:--
6. Automatic reply
Introduction of editing mode: realize automatic message reply and menu creation in editing mode; and push messages to followers on WeChat public platform
a. Set the followed reply:
b. Keyword automatic reply