The concise, atmospheric and flat style makes the single-page WEB page the most popular website mode nowadays. However, such a website is too simple, there are no columns and no article pages, and there are not many places that can be optimized, which makes many webmasters have a headache. However, on the flip side of optimization, single-page websites also have their unique advantages. Let's take a look.
Advantages of a single page
1. Conducive to centralized website authority
Because a single-page website has only one page, almost all optimization work is carried out around this page, such as brand communication, construction of external links, etc. The links contained in these created pages all point to the domain name, which is bound to Adds a lot of weight to the website.
2. It helps to increase the relevance of the website
If a single-page website wants to introduce itself to everyone, then the content of this page will be very detailed. Usually, relevant content will be introduced around website keywords. Then the search engine algorithm calculates the correlation between page content and keywords. correlation will be higher.
3. Conducive to the crawling of search engines
Single-page websites do not need to worry about the content of the website not being crawled by search engines, because there is only one page, single-page websites do not need to worry about frequent crawling by crawlers.
Disadvantages of single page
1. It is more difficult to obtain traffic
The traffic composition of a website is contributed by a large number of content pages, while a single-page website has only one page and cannot lay out too many long-tail keywords. Therefore, a single-page website is bound to waste a lot of traffic.
2. Unable to optimize the operation on the site
seo has always been said that "content is king, and external links are king". In seo optimization operations, single-page websites lack the item that content is king. The industry generally increases the weight of keywords by increasing website content and in-site optimization. Therefore, single-page websites basically say goodbye to on-site optimization.
3. The difficulty of keyword layout increases
If a single-page website wants to lay out a large number of keywords, it is easy to be judged as keyword stuffing by search engines, resulting in excessive optimization of the website. Therefore, a single-page website should learn to choose and choose, and the keyword density should be within a reasonable range.
4. Bounce rate problem
The bounce rate of a single-page website is 100%. With the adjustment of the search engine algorithm, the proportion of user behavior participating in the algorithm is increasing. Websites with a high bounce rate reflect the user’s disapproval of the website content from the side. Then in the ranking algorithm, this part of the weight cannot be obtained.
Through the advantages and disadvantages of a single-page website, you can increase the advantages and optimize the website.
1. Setting planning of single-page website title
The single-page website itself does not have much content, so the setting of the title is very important. A good name is half the battle. If you can pick a few prominent keyword layouts, you can bring a lot of clicks to your website.
2. Reasonable layout of labels for single-page websites
The standardized use of website tags can help search engines to better understand the content level of web pages, such as the use of h tags, with h1>h2>h3 showing website content step by step, strong tags for emphasis, alt tags for describing pictures, etc. , as much as possible to make the website code compliant with the w3c standard.
3. Highlight the content of the product
Due to the limited space of a single-page website, it is destined that the text content to be displayed is carefully selected, and its own product characteristics are also integrated. In addition, the content structure should be distributed reasonably, and its own marketing strategy should also be well laid out.
Fourth, the overall page design of a single page
A single-page website has only one page, and the overall structure needs to give users a simple and natural feeling with a clear theme. Due to the attributes of a single page, it is one level higher than the page design requirements of other websites. ssl certificate application
5. Pay attention to the diversification of external chain anchor texts
A single-page website does not mean that the website has only one keyword, so when we operate external links, we try to diversify the anchor text of external links as much as possible to avoid excessive optimization of the website.
How to optimize single page website for seo
6. Add a secondary blog directory
In order to reduce the difficulty of our optimization, we can add a second-level blog, and we can increase the weight of a single-page website through the blog content page, which will not affect the visual beauty of a single page, but also achieve the purpose of SEO optimization.
7. Reasonably set anchor points
In order to display many product features on some single pages, the page will be very long, and users need to scroll for a long time to reach the bottom or where they want to see. If a reasonable anchor point is set on the single-page website, users only need to click to quickly reach the desired view. to the content area.
8. High-quality website content
By analyzing the entry content of Baidu Encyclopedia, we found that the content of each entry in Encyclopedia is very complete, so as a single-page website, the needs of users' attention can be displayed as completely as possible, and relevant content can be displayed through different areas. , a single-page website can also solve the user's troubles.
9. Avoid all pictures
Single-page websites prefer to show users a cool or simple effect. Therefore, single-page websites use more pictures, resulting in too little text content on the website, which is not conducive to the crawling and indexing of the website by search engines.