For the investment in office buildings, there are currently two more popular ones: agency investment and owner investment. However, facing the current real estate market, there are many newly developed CBD buildings, so it is more and more difficult to do a good job in attracting investment in office buildings. For the current investment in office buildings, we analyze and give several suggestions:
1. Fundamental skills of office investment promotion
First of all, you need to make your basic skills solid. It is very dangerous to receive customers without a solid foundation, because customers may ask for small details at any time. Although these details are not important in the process of using the house, but But it is very important in the transaction process.
2. A wide range of investment channels
Nowadays, office advertisements are flying all over the sky, making it impossible for new entrants to attract investment. Channels are very important. Without the source of customers, there is no chance of closing. Nowadays, high-end office buildings in urban areas need to be channels for investment, and the investment mode of waiting for nothing has long since ceased to exist.
3. Customer funnel algorithm and reception
Sales personnel who have been doing business for a long time know that in order to achieve sales targets, they must calculate the amount of work that needs to be completed through the funnel algorithm.
Pay attention to the psychological activities of customers during customer reception, and provide targeted answers to the questions that customers want to know and care about. In today's investment department, there will be professional training, so I won't detail it here.
Office investment is a systematic and complex process, and it is particularly important to be proficient in office investment methods, but as long as we persist in paying and stressing investment strategies and applying them appropriately, we will eventually receive satisfactory results.
1. Targeted reserve of project merchant resources.
2. Prepare the preliminary training of the staff before the investment promotion, unify the investment promotion caliber, and avoid the loss of households due to the inconsistent statement of the staff during the investment promotion process.
3. Before inviting investment, you should learn more about the commercial market situation where the project is located, and be targeted when talking with merchants.
4. In the process of project investment promotion, you must have a good attitude, and control the goodness and contact cycle. If "business" advances and I retreat, "business" retreats and I advance! Don't be anxious for success, and you can't listen to it.
5. The investment personnel must be clear about the development direction of the commercial project, know what kind of project they are working on, and what state the project will reach.
Regarding the investment of office buildings, what we need to pay attention to is to use the Internet + model to do business investment in office buildings, instead of making telephone return visits, precise investment promotion uses network interrupted information to transmit office investment information, simple and efficient investment promotion.
Source: China International Merchants Network